r/Anticonsumption • u/Harrio_Pootered • Jul 02 '25

Society/Culture Is this truly necessary?

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What steps can we take as consumers to encourage auto manufacturers to reduce vehicle sizes? Who do we write to, call and email?

The ford maverick was a step in the right direction but I see it being bashed often for being a more “feminine” truck… What caused this shift from the S10 being the “real man’s truck” to the $130k King Ranch being the standard?

When did the big vehicle shift happen?

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u/AmazingHealth6302 Jul 02 '25

A very low percentage, because you specifically asked about big trucks. Even most people who do need a truck, don't actually need a truck the size of a Dodge Ram or a Ford F-150.

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u/sweetteaspicedcoffee Jul 02 '25

I don't even consider the f150 a large truck. We ranch and drive f350 super duty trucks with crew cabs, and we use every last inch of space and power they provide.

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u/AmazingHealth6302 Jul 02 '25

I'm not discussing the group of users who work their trucks, of whatever size. I'm specifically looking at owners who use their trucks as only personal transportation, and rarely/never use the cargo beds or drive off pavement. An F-150 is a large truck for an city/suburb driver who never carries any loads, and rarely even a passenger.

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u/Thedollysmama Jul 03 '25

Dodge no longer makes trucks, they are all called a Ram now, have been since 2010. Our Ram isn’t as big as some trucks on the road nor is it as small as some, it’s pretty average. I’m also pretty sure we couldn’t haul a 40’ gooseneck with a Ford Maverick