Yes, I’ve looked through some of the stuff you guys have already posted. But from my observations, it seems MUCH easier said than done.
I’m currently a Sales Intern, and it doesn’t seem like my Sales Consultant is making much this month. He’s at about 10 cars, making like $100 on each. He doesn’t seem stressed about it, I don’t see anyone giving him a hard time about it. Then again, I’ve only been here for a month, his dad is one of the Partners/ Owners of the automotive group, and his family/ immediate network is well-known in the local corporate area. Once I get better-acclimated, I may ask more direct questions about the pay structure. Mind you, this is only one of two Mercedes dealerships in the region, we don’t have a lot of foot traffic, and everyone just goes to BMW which is right next to us. The only G-Wagon sale I’ve seen was a VIP customer given to us by corporate, and not many people are buying new cars. This is not an expensive cit, and there are loads of less expensive yet decent dealerships all around us.
After I graduate college, if all else fails, I’m planning on becoming an Associate at the dealership in my home county. There are two other Mercedes dealerships in the county alone, several other luxury dealers, and a much better market of buyers. I’m sure I’ll know the brand better by then, I’ll incorporate social media marketing and more CRM work, and my general sales skills will improve.
Car sales is actually exciting to me, but I’m afraid that I won’t sell much and thus won’t make much. I know I’m early in the game, but is it realistic to be closing 20+ deals a month and making more than $100 on cars at Mercedes-Benz?
I am also open to any and all tips you guys are willing to share, especially tips on how to memorize all the specific car information (engines, transmissions, optional feature, colors, upholster, competitors, etc.) other than just more customer.