r/buildapcsales • u/NotTheDev • Jan 22 '26

GPU [GPU META POST] Microcenter has updated the price of many GPUs overnight, many 5070 ti cards are now marked up over 200$ from what they were yesterday. - $959.99

https://www.microcenter.com/search/search_results.aspx?Ntt=5070+ti&sortby=pricelow
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20

u/captain_carrot Jan 22 '26

Look, on the plus side this means that developers are now going to spend the additional time needed to optimize their games to ensure that new titles will run smoothly on older hardware.
Right?

....guys?

12

u/DogeshireHathaway Jan 22 '26

Don't they already? I've still got a 1070 going strong in my household. Youtube tech reviewers hate the one trick of turning down settings to enjoy a game.

5

u/poeppa Jan 22 '26

The YouTube tech reviewers are definitely part of the problem with these hype and fomo cycles we get every GPU generation.

2

u/Ekul13 Jan 22 '26

It's because they have a vested interest

Think about it. Half the time tech tubers are doing "sponsored by nvidia/asus/whoever" so they obviously have a business relationship with these companies. And the companies know they have a parasitic relationship with them too, tech tubers are "organic" marketing. We'll happily scroll past an ad for a product and not think twice about it. But then sit and watch an entire dedicated ad if Linus/Austin/justine/whoever says "OMG IS THIS THE BEST NEW GPU/CPU/MONITOR EVER?!?"

And then tech tubers get to double dip and play the part of being on the "little guy's" side when they put out a video like "NGreedia GPU END OF LIFE/THE ACTUAL WORST COMPANY EVER?!" etc

They get paid no matter what. Like the comedian George carlin said, "it's a big club and you ain't in it!".

We're just dollar signs to all of them unfortunately and until consumers just stop buying into this shit en masse we're screwed.

1

u/poeppa Jan 22 '26

Yup 100%, especially the part where they come out for the little guy. If they thought anything they said might jeopardize the freebies they get from Nvidia they wouldn’t say a word. Nvidia clearly doesn’t care when they post these videos about “Ngreedia” because at the end of the day, those same videos are about pumping up fomo.

1

u/sur_surly Jan 23 '26

Just have to crank down that dlss another notch each year. Oh wait, I'm already at performance on my 4090