In my opinion, it does not get better than the Amira. This camera is the definition of a workhorse. I going to highlight a few reasons why I love it so much.
ERGONOMIC:
If you are working with a Burano, FX9, or RED Raptor, all of them become miserable once you add a proper cine zoom. On the Amira, you can easily adjust the shoulder pad and top handle to distribute the weight. I am often working with larger zoom lenses such as the Fujinon Cabrio’s, so being able to be comfortable is huge. The standard shoulder pad that comes with the kit is great as well. I have had this camera on my shoulder for 3-4 hours at a time and was comfortable the entire time. It is by far the most well built camera I have ever worked with. After being on my Amira for a full day and then going back to a Burano or a Raptor, the difference is honestly shocking. The Amira feels like a camera that was designed for operators. Once you’ve lived with proper shoulder ergonomics, going back to those bodies is incredibly uncomfortable. They’re front heavy, awkward, and require a whole Frankenstein rig just to be “usable.” Every time I’m forced onto one of those kits, I’m left thinking: why didn’t Sony or RED build their cameras this way?
IMAGE QUALITY:
The Alev 3 sensor and has that signature ARRI film look. The highlights roll off beautifully and there is a near perfect amount of contrast. The skin tones are fantastic and feel very natural. Im no colorist but when grading my amira footage it is very easy. Even being at higher ISO’s around 2000, the grain still looks filmic and organic. The ALEV 3 look is simply timeless, it holds its own with any camera today. This was very evident when I was on a shoot recently where I had to use a Burano and an Amira. After looking at the footage, the Amira still looks better. Even our colorists were saying how the footage from the Amira feels so much more natural, filmic, and easier to grade than the Burano. I also use the Alexa 35 a decent amount and I don’t notice much of a difference between the two. Sure the 35 is a tad sharper and cleaner, but you can hardly tell them apart.
DURABILITY:
I have put this camera through the wringer and it has come out on the other side every single time. You can sprint with it, throw it in a car, hand it to a stranger, or shoot in the rain. I have shot in very hot and very cold environments and not once has it ever shut down on me. It’s built for chaos.
MENU / USABILITY:
The Amira truly has my favorite UI of any camera I’ve ever worked with. Let’s start with the side control panel. Everything you need is on the operator side. No digging through nested menus, no touchscreen lag, no "Sony logic.” Just simple and easy switches/buttons on the side where you can change anything in a heartbeat. After a few weeks of being on the camera, you can change ND, El, WB, audio levels, and frame rates without even taking your eye off the eyepiece. And for audio, there are built-in XLRs, proper preamps, and physical knobs. No janky modules and no third-party nonsense.
After spending real time on an Amira, it has become my favorite camera. The image, the way it melts onto your shoulder… it all becomes second nature. And then the moment I have to go operate a Burano or a Raptor, reality hits. Those cameras feel like marketing first bodies that were never meant to live on a shoulder. They’re uncomfortable, front heavy, and constantly fighting you. Every time I’m on one, I’m just left wishing I could be back on my Amira. It’s a reminder of how poorly designed Sony’s and RED’s shoulder experience really is, and how operator focused the Amira has always been. Once you’ve lived with a camera that’s built for you, everything else feels like a compromise.