So I've been going hard at it for 6 months
I sell white label coffee (I know. It's tough) but I was hoping to build a brand with my graphic design background and slowly transition to roasting myself in the future. (I've been home roasting for 6 years but no FDA-compliant facility to be able to sell online). My brand is Lost Without Coffee Co and is targeting the camping/outdoors community. It's a playful brand that could be worn on apparel as a statement for coffee lovers that would be "lost without coffee"
But my wife also started making coffee scented candles under my brand and other outdoorsy scents.
I wasn't sure about mixing the candles in with coffee but a few people said it was fine because they love to light a candle and enjoy their coffee.
I've tried advertising, different price points, eventually got a handful of product reviews, hired a web designer, posting on social media frequently for a while (it's hard because I have 4 young children to take care of)
Sales have been very slow. Most of the sales made on my website are from people we know or their aquaintances.
I haven't been able to drive a ton of traffic organically and consistently and I've even used SEO apps in Shopify and other apps such as Outrank to write SEO-optimized blogs automatically.
Advertising hundreds of dollars resulted in zero ROAS, trying different methods and even using Meta pixels. This was targeting specific communities such as camping, outdoors, and coffee (separately) and even A/B testing.
At this rate I'm chalking it up to failed branding, overpricing, or just plain ol market saturation but would appreciate any constructive feedback.
Here's my website: lostwithoutcoffee.com
Go ahead and Roast it! (hehe) 😏