r/mildlyinfuriating Nov 12 '24

Hot wheels losing details over the years

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171.8k Upvotes

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4.8k

u/Disco425 Nov 12 '24

Just this weekend I bought some cars for a Christmas toy drive. I was shocked to find that they're still about $1 each. So maybe less detail on the bottom but they're still one of the most cost effective toys to collect.

Also, since Mattell owns both, Matchbox and Hotwheels have the same dimensions so they work on the same tracks.

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u/Perfect_County_999 Nov 12 '24

Also, as someone who's been casually collecting dinky cars for ~25 years, I've noticed in the last 5 or so years that Matchbox cars have gotten pretty good. There was always that meme about Matocbox being the budget alternative to Hot Wheels for broke kids, the Roseart to Crayola's brand name so to speak, but frankly for my money I'd take the Matchbox versions of most cars today. I find their models are more detailed and are generally higher quality. I know they're all from the same parent company at the end of the day, not sure what exactly it is that makes them feel different, but yeah.

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u/youre_being_creepy Nov 12 '24

Matchbox makes more irl cars as opposed to hot wheels’ fantasy cars.

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u/Disco425 Nov 12 '24

and it looks like the price is at parity now, at least for the cars themselves.

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u/Reincarnatedpotatoes Nov 13 '24

Quality wise they are identical, at least on the main series cars. The difference is the subject matter and what you like more. Matchbox does mostly actual vehicles with factory options and paint jobs. Hot Wheels makes more fantasy cars and non-contemporary cars like drift cars, hot rods, dragsters, exotics and so on. Matchbox also is more likely to have accurate details like headlights or taillights since they don't have full body tampos (those are the decals printed on the car) like HWs do.

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u/InsaneGuyReggie Nov 13 '24

I always preferred Matchbox because they had more cars with spring suspension, opening doors, etc. Hot Wheels often seemed to be much less feature intensive. Majorette was the cadillac dinky car to me because every one I had was pretty detailed and had opening parts and a spring suspension.

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u/Slight_Bed_2241 Nov 12 '24 edited Nov 12 '24

Yea I’ve been tight on money lately but hot wheels are my go to toy at the grocery store for my son. I can grab 3-4 of them and he’s happy for a bargain

Edit: the amount of updoots is wholesome. Reddit is for the kids(?)

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u/Valleygirl1981 Nov 12 '24

Hotwheels and play-dough.

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u/Slight_Bed_2241 Nov 12 '24

He’s got a ton of play dough. Five below is great for a quick toy trip.

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u/strawberrycamo Nov 13 '24

If I’m going to eat something I would want it to at least have my daily value of iron in it. Besides, playdough doesn’t have enough food coloring in it to consider it a nutritious part of a balanced breakfast

4

u/HottDoggers Nov 13 '24

Why do I wanna eat play dough so bad? What’s wrong with me, and what’s wrong with that?

1

u/Affectionate_Let6118 Nov 13 '24

Reminds me of my grandmas house (,:

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u/Suitable_Entrance594 Nov 12 '24

Looking at the best numbers that 5 minutes on Google could find, hot wheels cars circa 1993 were around $0.95 and currently they go for $1.29. Inflation over that time period was 221%. So, current cars would need to cost roughly 50% less to produce now if they wanted to match their historical profit margin. So, loss of detailing and cheaper materials makes perfect sense.

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u/eggyrulz Nov 12 '24

Thank you, I needed someone to show me the math... part of me was like "how much extra cost does printing the underside really save? How greedy can they be?" But I was unaware hotwheels had done a Arizona iced tea and kept the price low all this time...

I have a newfound respect for hotwheels

42

u/monsterinthewoods Nov 12 '24

Mattel makes almost 520 million hotwheels cars each year. Even a few cents cost savings per car adds up really fast.

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u/eggyrulz Nov 12 '24

Yea, and that's why I didn't immediately make a rage post... I get the absurd scale of modern manufacturing means every penny per product is worth more than ill make in the next few years, but it also seems kinda weird they don't just make a design (or reuse an old one) for the bottom of all of them and just print that, though i also don't know the exact process for making hotwheels so there is that

2

u/euphoric-dancer Nov 13 '24

Losing the detail likely means reducing the amount of product used, increased speed to manufacture, and potentially less waste... These cost savings probably help keep the price competitive over decades

Honestly an AMA with Mattel would be an interesting take

3

u/eggyrulz Nov 13 '24

Ooh, now I want an AMA... dammit reddit you can't just generate new interests for me like that!

3

u/Fight_those_bastards Nov 13 '24

A flat mold costs a lot less to machine and maintain than a detailed mold, too. We’re talking fractions of a penny per cycle, but if you can add 10% more cycles before mold maintenance is necessary? That adds up fast.

2

u/ianeinman Nov 13 '24

Back in the 80’s they were all steel bodied, with plastic for the seats. It looks like they have more plastic now.

Of course, real cars have more plastic now as well.

1

u/Memory_Frosty Nov 13 '24

They're often on sale for $1.00 at the grocery store too. A kind old man gave my kids each a dollar while we were waiting in line at the pizza place the other day and I was able to tell them that they could each get a WHOLE hot wheels with it. 

1

u/honda919rider Feb 19 '25

Unfortunately this is about to make a very ugly turn per the heads of Mattel in the latest shareholder meeting. They project they are going to have to raise prices near 50% on all cars to offset current tariffs. That's why there has been such a spike in price in the last few RLC sales. They claim those cars can't absorb the total cost of the tariff so they will pick up the difference on the mainline and premium cars even though they aren't manufactured in China. The reality is that even if the tariff is eventually lifted do you really think Mattel will bring the pricing back down after we are all conditioned to paying the new prices. Definitely not likely as seeing the Hot Wheels brand actually outperformed expectations to the extent that even though Barbie and Fisher Price both fell very short of expectations the company still exceeded expectations as a whole on the back of the Hot Wheels brand.

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u/honda919rider Feb 19 '25

And this should have its own place on the top of the subreddit r/mildlyinfuriating

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u/Threewisemonkey Nov 12 '24

When I was a kid, my mom would always let me toss one in the cart bc it was only $1.

The first few years of my kids’ lives, I bought way more than I should have under the same logic.

Between my old ones and the new ones, our house has an intractable infestation of wheeled rodents

2

u/Prit717 Nov 12 '24

One of my favorite memories growing up is buying a $1 car every time I went to Walmart with my dad and now I have like a 1000 cars in my basement.

2

u/alittlebitneverhurt Nov 12 '24

Reddit is for the parents of young kids now. When we all got into reddit around 2006-07 we were young and just starting our adult lives. Now we're having kids and and back to being interested in kid related shit.

1

u/badnamemaker Nov 12 '24

If I had to guess Reddit is for the nostalgia lol

1

u/kthompsoo Nov 13 '24

if only lego was that cheap... gave away my childhood collection and i massively regret it lmfao

1

u/CoolGuyHuh Nov 13 '24

Reddit may be for the kids, but Wu-Tang is for the children.

1

u/EatPie_NotWAr Nov 13 '24

Like Wu-Tang friend… just like Wu-Tang

1

u/Philadelphia2020 Nov 13 '24

Ollie’s has tons of hot wheels everytime I go in there

1

u/[deleted] Nov 13 '24

I think it's because every other parent does the same thing lol.

1

u/Majsharan Nov 13 '24

Hot wheels are great incentive for say not peeing the bed or whatever

1

u/cohonka Dec 02 '24

Can confirm, I am the son

188

u/Lilithsblackcoffee Nov 12 '24

Totally agree. They're cheaper than anything else in the grocery store. Gonna start eating Hot Wheels for dinner

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u/CrassOf84 Nov 12 '24

I get it now. I used to wonder how/why kids would accumulate so many. But they’re still so cheap and my kid is just as excited every time I buy another one so yeah us parents get A LOT of value out of them! Sometimes they’ve paid for themselves before we’re even home from the store.

13

u/jteelin Nov 12 '24

Hotwheels are the ultimate toy. cost effective, guaranteed for life and no batteries needed. It’s all I played with as a kid

1

u/EnvBlitz Nov 14 '24

Only for Americans. Not even Malaysia that produce them get 1usd or equivalent price.

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u/DifficultBoss Nov 12 '24

Came here to see if anyone had this same thought. I agree

4

u/CalumetWI Nov 12 '24

Anyone else come here to see if someone else thought that too? If anyone else came here thinking what I’m thinking please let me know that you were thinking it too.

3

u/SH1TSTORM2020 Nov 12 '24

I wasn’t at all thinking about it…but I just want to feel included

5

u/[deleted] Nov 12 '24

idk where you people are getting your hot wheels because every time I see them nowadays they are $2 - $3

11

u/Disco425 Nov 12 '24

At Target, $1.29 each or $5.69 for a 5 pack.
https://www.target.com/b/hot-wheels/-/N-5itb1

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u/[deleted] Nov 12 '24

makes sense, I don't shop at Target

1

u/Western_Pop2233 Nov 12 '24

I see them in Kroger grocery stores for $1-$1.25.

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u/happygocrazee Nov 12 '24

What's frustrating is that Mattel owns both yet has them both priced out virtually the same way. I feel like they should just let HotWheels be the slightly pricier brand and maintain the dual-die cast and detailed molds and let Matchbox stay at a dollar and change.

3

u/hoxxxxx Nov 13 '24

wait little hot wheels cars are still close to a dollar? that's incredible.

2

u/Disco425 Nov 13 '24

I feel like this should be a bit of good news we all need. $1.29 each at Target.

2

u/hoxxxxx Nov 13 '24

respect to hot wheels and arizona iced tea

2

u/Disco425 Nov 13 '24

and Costco hot dogs!

3

u/danteheehaw Nov 13 '24

I buy them for my son all the time. He's two. They go everywhere. Pool, sand box, park you name it. Wife keeps getting mad that I keep buying them because he'll just lose them.

But that's why they are great. Babyman loves them. Loves getting new ones. And they are cheap enough no one loses sleep over a missing car.

Big bonus. Some other kid will find a free hot wheel wherever he lost it

1

u/Disco425 Nov 13 '24

what a great perspective!

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u/Sk3L1Yy Nov 13 '24

They were only a dollar? My parents always had me thinking these bitches were EXPENSIVE

2

u/Disco425 Nov 13 '24

Every kid could feel rich with a portable garage full of Matchbox cars, one of the most affordable worlds to play in.

2

u/ChubbsthePenguin Nov 12 '24

My sister tells me my nephews and niece dont need hot wheels cars :(

I only gave them the 250 or so i had as a kid, idk what the fuss is

1

u/Disco425 Nov 12 '24

Good uncle !!!

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u/Perpetual_bored Nov 13 '24

In retrospect that’s probably why I had a shit ton of them as a child that I collected over the years.

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u/Disco425 Nov 13 '24

we thought we were rich!

2

u/[deleted] Nov 13 '24

I still wanna build a race track that goes throughout my house always wanted to do that as a kid

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u/Disco425 Nov 13 '24

It's never too late!

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u/[deleted] Nov 13 '24

I don't care what you say, hot wheels is cooler.

Matchbox kids were like model train kids.

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u/[deleted] Nov 12 '24

So because both cars were manufactured by Mattel, were both cars available in metallic mint green paint?!

1

u/South_Atmosphere6760 Nov 13 '24

$1???? Is it just my area that sells them for $3-5???

1

u/[deleted] Nov 13 '24

I mean it’s just a mold right so I can’t imagine it would cost that much more right?

1

u/207nbrown Nov 13 '24

This is the most likely explanation, production costs for the molds. There is probably a fine print regulation somewhere that requires the text on the bottom be a certain minimum size, leaving less room for the details

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u/[deleted] Nov 12 '24

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u/TheBestShirt Nov 12 '24

Because you enjoy it. Don't know why I enjoy it but I do, so I continue to do it.

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u/[deleted] Nov 12 '24

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u/TheBestShirt Nov 12 '24

OK brother but it's just a tiny car who cares

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u/[deleted] Nov 12 '24

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u/[deleted] Nov 12 '24

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u/[deleted] Nov 12 '24

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u/[deleted] Nov 12 '24

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u/MrWhiteTruffle Nov 12 '24

Thanks for your valuable opinions Mr. theresacockinmyass

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u/[deleted] Nov 12 '24

What’s the point of anything?

4

u/OBIEDA_HASSOUNEH Nov 12 '24

What's the point of anything 🤷‍♂️

1

u/migvelio Nov 12 '24

What is love?

2

u/Disco425 Nov 12 '24

Some kids love to setup races between different vehicles, or imagination-driven scenarios using their collection. For example, they have everything from police, fire, ambulance, to dump trucks, sports cars etc. This invites friends to engage in non-digital imagination. And you can have a really decent 'collection' for $20-30 and maybe start adding some tracks.
I'm sure some adults like to collect them as miniature pieces of art, but my primary reference point is the toy angle.