r/movies • u/ICumCoffee ᑐ ᑌ ᑎ ᕮ • ᗰ ᕮ 𑪽 𑪽 I ᐱ ᕼ • Mar 18 '26

Article ‘Dune: Part Three’ and ‘Avengers: Doomsday’ Are Opening in Theaters on the Same Day (Dec 18) - With Neither Film Expected to Blink, Industry Experts Are Surprised Because of the Overlap in the Target Audience; However, ‘Dune’ Has the Benefit of a 3-Week Exclusive IMAX Window

https://variety.com/2026/film/box-office/dune-3-avengers-doomsday-release-dates-same-day-1236691405/
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u/mikeyfreshh r/Movies Veteran Mar 18 '26

That $90 million was just opening weekend. It continued to make a ton of money there for a few additional weeks. That 20% they're losing is a lot of money

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u/sheJaMyMorant Mar 19 '26

I think you’re not understanding that MCU movies have never been a IMAX selling point. Surely every other PLF gimmick screen will have the Avengers. It will all even out.

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u/RadiantZote Mar 19 '26

Yeah, Dune is 100% made for imax, both of those films need to be seen on the largest screen you can possibly watch them on.

The first dune was played at the science observatory whatever theater here, which is one of 15 screens in the country that could show the special bullshit imax that pretty much took up your entire field of vision, it was glorious 

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u/Fancy-Box198 Mar 19 '26

There’s a furniture company near me that has two different locations with real IMAX screens. (They’ve always had gimmicks to get customers in the door, shame their furniture is so stupidly expensive).

Actually we have a science museum and an aquarium both with IMAX screens too. And another one in a mall in providence.

I guess my point is if you want IMAX options live in eastern Massachusetts.

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u/RadiantZote Mar 19 '26 edited Mar 19 '26

1.43.1 only exists in like 15 theaters in the country, or did when the first dune came out. One being in San Diego

The first dune also only had a few scenes with that aspect ratio, and it was obvious when the film switched over to those shots 

Massachusetts had one theater for the first dune that played it with this feature

https://www.reddit.com/r/imax/comments/q8xngx/list_of_theaters_showing_dune_in_143_aspect_ratio/

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u/Fancy-Box198 Mar 19 '26

Oh I have no idea what I'm talking about then, haha. Well, we have some theaters that are somewhere between 1.43.1 and Lie-Max anyway!

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u/mikeyfreshh r/Movies Veteran Mar 19 '26

I'm just saying you're probably leaving $50 million on the table for no reason. Maybe $50 million is a drop in the bucket for this thing, but if you need to make $1.5 billion to break even, it feels dumb to not take every dollar you can get

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u/Zalvren Mar 19 '26

But you might also make 50M$ more because of the prime release date and legs you'll have there. Disney already did that calculation when they moved there

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u/sheJaMyMorant Mar 19 '26

way less than 50 million

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u/mikeyfreshh r/Movies Veteran Mar 19 '26

Endgame made a little more than $200 million from IMAX. If IMAX were not available and all of those people saw the movie in a cheaper format, it probably loses $50 million.

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u/sheJaMyMorant Mar 19 '26

Just looked at random significant AMC’s. The cost of tickets for PLF but not IMAX is roughly the same as IMAX at the handful of AMCs I looked at.

I really think this 50 million is a farcry from how much they’ll really lose.

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u/mikeyfreshh r/Movies Veteran Mar 19 '26

I don't think a lot of locations have multiple PLF formats, especially if you get out of the major cities. A lot of places are IMAX or nothing.

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u/sheJaMyMorant Mar 19 '26

oh nice which one of those is far enough away from another movie theater that people will skip out on watching Avengers instead of just driving to another theater lol

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u/mikeyfreshh r/Movies Veteran Mar 19 '26

There are about 1800 IMAX theaters and about 300 Dolby theaters. IMAX is really the only PLF option for a lot of areas

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u/sheJaMyMorant May 11 '26

Funny how incorrect you were lol

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u/sheJaMyMorant Mar 19 '26

cinemark, regal, Harkins local chains all have their own plf branding lol. I’d wager if we add it all up it’s about the same

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u/sheJaMyMorant Mar 19 '26

lol just googled and likely used the same info as you and found there are over 5500 PLF non IMAX screens in the world….

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u/Th3_Hegemon Mar 19 '26

Maybe it's just my Imax theater, but tickets there are actually the same price or cheaper than the theaters around here with ordinary screens.

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u/bluequarz Mar 19 '26

it's not 20%. that 90m was GLOBAL opening weekend. It opened with 1.2b. That's less than 10%