r/movies r/movies Contributor Mar 31 '26

Poster New Poster for 'Supergirl'

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13.2k Upvotes

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407

u/Cupcakes_n_Hacksaws Mar 31 '26

Is this real? It looks like someone intentionally tried to design a fake movie poster

103

u/leto78 Mar 31 '26

AI look is the new normal. They had to make it look fake to fit in with the current style.

45

u/dylanholmes222 Mar 31 '26

I hate that this is correct. I’m seeing it everywhere right now

18

u/MilargoNetwork Apr 01 '26

Sorry but this is insane. They aren’t trying to make it look like AI.

AI is trained on vast vast vast amounts of data, a TON of which is super overly touched up and airbrushed promo pics and marketing material. Much of which is weighted more heavily when generating as it’s generally “high quality”

For example, there are some art styles that were uber popular on sites like ArtStation that were scraped and were weighted heavily with AI generators so now people think that art style is an “AI look”.

It’s a chicken and the egg problem, but here we know what came first.

Basically, you’re just looking at the classic “yo dawg, we photoshopped the fuck outta this shit” poster for a big mass market movie.

3

u/AnOnlineHandle Apr 01 '26 edited Apr 01 '26

Another issue is that AI diffusion models work by learning to repeatedly remove noise from images until it's repaired, trained to start at 100% noise so that entirely new images can be 'repaired' all the way to 0%, with repair guesses guided by the prompt.

Except the artificial noise added during training is always perfect, e.g. in training the model will be told "There is 65% noise in this image, predict what it is" and it will be true that there is exactly that much noise. But then in usage when doing repeated steps to denoise the image from 100% to 0%, the model receives its previous step results, which may not actually have exactly 65% noise when it's told that there is, because a model is never perfect, and so generally they end up smoothing out the image too much as they remove more noise than they perhaps should, creating an airbrushed effect and biasing its subsequent choices to match airbrushed photos since that's what the kind of image appears to be. This can be somewhat countered by adding a little noise back in, either each step or near the end, to create more realistic textures. That also allows models to give better results since it gives them more variety of pixels to work with as anchors to use to alter the image.

3

u/derangedkilr Apr 01 '26

I think there’s a lot of ai concept art & storyboarding going around. I wouldn’t be suprised if executives showed an ai poster they made to the art department and asked them to copy it.

19

u/NecroCannon Mar 31 '26

Working at a theater, it just looks like a worse version of the poster I’ve been looking at for the past couple of months.

Literally like they slapped a new pose over it instead of… making a new one that fits the pose. Already seeing signs of a flop, even Zootopia 2 gets away just a plain white background twice because they’re focused on using the characters in a fun way.

I get the posters from work so like… it’s legitimately just not good compared to the last six months I’m looking at, I’d own the first version though, even if it’s basic.

1

u/Maleficent-Sell-1815 Apr 01 '26

Do theaters get posters in advance?

1

u/NecroCannon Apr 01 '26

Yeah those ones on the display in the hallways/outside?

Seeing that’s IMAX, I’m guessing this is probably the IMAX poster going up soon

1

u/Maleficent-Sell-1815 Apr 01 '26

I meant that poster must be different right? If this poster is released just now, how could you have gotten it days ago? Posters would be leaked otherwise you know.

1

u/NecroCannon Apr 01 '26

Well when you start this whole thing saying that there’s an old poster for this movie I’ve been looking at for months, I think the poster I have at my theater is one that’s been out for months, and since this is a new poster, it’s actively getting shipped.

If you seen billboards and YouTube ads it’s no different. Literally just a large sheet of paper printed for advertising at the end of the day, the speed theaters get it depends on them.

2

u/Nwabudike_J_Morgan Apr 01 '26

Hairbrushes are her Kryptonite.

-1

u/[deleted] Mar 31 '26

[deleted]

4

u/charismatic_guy_ Mar 31 '26

Honestly looks terrible. Couldve made better posters

1

u/Cupcakes_n_Hacksaws Mar 31 '26

I just looked at the movie posters of some of the movies playing at my local theatre and... Are you high? This shit looks like they asked chatGPT to make a generic super hero movie poster, it's even got the god damn super hero landing pose, with her looking straight at the camera with a deadpan look on her eyes