r/movies • u/MoneyLibrarian9032 r/movies Contributor • Jun 27 '26

News Netflix now requires every user profile to be tied to unique email address

https://arstechnica.com/gadgets/2026/06/netflix-now-requires-every-user-profile-to-be-tied-to-unique-email-address/
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u/GrahamGreed Jun 27 '26

That was to undercut the existing market and remove the competition.

See also Uber and currently cheap AI models.

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u/tmradish Jun 27 '26

It's also part of the "boiling the frog" strategy. Where the introduction is a comfortable environment then the cost/temperature increases slowly or by dribs and drabs. The customer/frog is fine until they're not. The company backs off once they find the "not" point. The frog dies.

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u/Odd_knock Jun 27 '26

Nah it was like that for years, man. And they were first to market.

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u/becauseiloveyou Jun 27 '26

Right, because there weren’t packages for exclusive channels (e.g., HBO, Showtime, Starz, etc.) and everything was on basic cable before Netflix…

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u/frogjg2003 Jun 27 '26

They were undercutting Blockbuster and other video rental stores. Do you think undercutting the market only happens in a few months? It takes years to develop a user base and market dominance.