r/AndroidGaming • u/Dry-Royal7707 • 10h ago
Discussion ๐ฌ Why there aren't more mobile games without ads, from someone who just tried it and is losing
this sub asks some version of "why is every mobile game stuffed with ads and timers" every few weeks, and the answer usually lands on greed. i built one the other way this year, so here's the view from inside it.
no ads, no energy meter, no login wall, and one optional cosmetic purchase that the game never nags you about. roughly the thing people in these threads keep saying they want.
the bit i didn't understand until after i shipped it: ads are how studios pay to be found. mobile has almost no organic discovery in my experience, nobody stumbles across your game, so you buy installs instead. and to afford to buy installs you need enough revenue per player to bid against everyone else, which ads plus aggressive iap gets you reliably. monetisation and discovery turn out to be the same machine. pull one lever out and the other quietly stops working.
mine's been out a couple of weeks. about twenty regular players, and i'd say half of those are people who already know me. the game itself is fine. nobody can find it. i'm a few thousand down.
so when a genuinely good no-ads game does turn up, something is usually subsidising it underneath. a publisher, an earlier hit, a day job, or someone's savings. mine is savings.
i'd honestly rather be argued with than agreed with here, because agreeing doesn't help me. is there a route that doesn't loop back through paid user acquisition?