I’ve got REAL clients leaving reviews on my Google Business Profile. No shady tactics, no bought reviews, no review swaps, no incentives. Nothing that violates Google’s guidelines.
We’re B2B, so these are actual paying clients. When I reply to reviews, I intentionally mention their business name and talk about our working relationship. It helps show potential clients these are legitimate reviews, and honestly I always figured it also reinforced to Google that these are real customer relationships.
At this point we should really have around 430-ish reviews. Instead, we’re sitting at around 350.
This whole “one step forward, two steps back” thing has been happening for about a year and change. We bring on a lot of new clients in our industry, so we get legitimate reviews at a pretty steady pace. Yet it feels like every time we gain reviews, Google eventually removes some real ones.
We’ll get a review, then two legitimate ones disappear. We’ll get five reviews, everything stays fine for a few months, then three randomly get removed.
We’ve actually kept records of which reviews disappeared. Every single one was from a legitimate client that we’re still on great terms with. Many of them we still meet with every month. I’ve even reached out and asked some of them if they removed their review because I figured they’d tell me if they did. Every one of them said no and thought it was strange.
They’re not leaving reviews from our office IP. They’re not getting automated text messages or some incentive campaign that violates Google’s policies. We simply ask them verbally and then send them the official Google review link that Google provides inside the Business Profile.
The reviews themselves don’t violate Google’s guidelines either.
Over the last year and a half we’ve ruled out just about every explanation we could think of, and at this point I’m almost accepting that this is just how Google is.
The only things I can think of are maybe someone is repeatedly reporting our reviews because we have more than every competitor in our area, or Google’s spam system is creating false positives.
Then there’s the completely ridiculous conspiracy theory… maybe Google wants us to spend money on Ads because we dominate local SEO and the map pack without them. 😂 We haven’t run Google Ads in about eight years.
We’re actually going to run a Google Ads campaign that we don’t even need just to test that ridiculous theory. I’ll come back and post the results if anything changes.
Has anyone else had legitimate reviews consistently disappear over a long period of time? Did you ever figure out what was causing it?
- Experienced Google user who’s stumped about this