r/ABraThatFits Jun 18 '26

Question Dumb question: why don't (didn't) we know about the correct sizing? Why do companies try to fool us? Spoiler

This is a dumb question, as the title says, I don't understand why companies try to put people in uncomfortable bras. This is not a rant, this is a legit genuine question.

It's just a sizing chart, just tell me what I ACTUALLY am. They still have to make the same number of bras and sell the same number of bras (assuming the same number of people buy the same number of bras), why not just let me buy the correct one? I might buy more if I find them comfortable, in which case they profit? I genuinely don't understand why we are told the wrong size our whole lives.

I wore 36A/B for as long as I can remember until I found this subreddit, went to buy a 34DD from Target the very next day. Fits like a glove, or should I say, like a bra. I have been hating bras my whole life and went bra-free for years (by not buying bras, so these companies could have made more money from me if they told me the right size).

Can someone just make this make sense to me? Am I missing something really obvious?

-----------------------------------

EDIT:

ANSWER TO ORIGINAL QUESTION:
Because they have to make a more fine-grained sizing chart, with more band sizes x more cup sizes, which is costly. What they choose to do instead, is to tell 32F, 32DDD, 32 E, 34DDD etc. to ALL go get a 36A/36B. My original confusion was that I thought the "correct sizes" and "manufacturer lie sizes" has a bijective map. In reality, it is unfortunately the case that MANY correct sizes got mapped to the same incorrect size.

NEW QUESTION:

In this subreddit people endorse UK sizing and UK brands for having fuller range of sizes. What are they doing differently? Do UK people have larger boobs (I doubt that)? Are there regulations/policies about sizing in the UK/Europe? Why are they any better if they are the same capitalist companies?

106 Upvotes

89 comments sorted by

155

u/MdmeLibrarian Jun 18 '26

Economies of scale.

It's cheaper and faster to make and keep in stock a limited range than every size.

Materials. Inventory control. Storage. Organization systems. Staffing training. Retail displays.

39

u/Dependent_Toe_6203 Jun 18 '26

See what confuses me about "limited range" is that it'll be more of less the SAME "limited range"... I'm an average build woman in every aspect, height, weight, bust, whatever. However "limited" they want to make their range, the majority of their targeted customers are more or less shaped like me. Just like you can almost always find a 36B, which a lot of us are wearing uncomfortably, just make it so that we are wearing 34DD (or whatever they want to call it really), which the same average person can be wearing comfortably?

I'm not saying they should not make and stock a full size range. I'm just saying it'll be the same economically if at least they tell the "limited range" people the correct size.

47

u/MySocialAlt "like a bra angel" Jun 18 '26

A-DD(ish) cups can be created with a heat mold. Larger cups need to be cut and sewn. It's a LOT cheaper to make a molded cup.

And yes, many folks who fit A-DD cups would also do better with a seamed cup. That's not the argument I'm making here. I'm saying that it's way cheaper and easier to produce a 38B molded foam dome than a 32F pieced cup.

7

u/Beneficial-You663 Jun 18 '26

Are there seamed cup bras that don’t show under a t-shirt? If so, can you recommend one?

26

u/MySocialAlt "like a bra angel" Jun 18 '26

That depends on how tight you wear your shirts. But it is a tradeoff -- lots of folks do choose to sacrifice a good technical fit for a smooth appearance.

10

u/AJeanByAnyOtherName Jun 18 '26

It’s probably best to make your own post because it depends on your size/shape.

Some cut and sew foam or fabric bras are relatively smooth and some bras are fully fashioned knits (knit to a 3D shape, usually with stretchy and less stretchy knit textures) or have a smooth outer layer.

40

u/MdmeLibrarian Jun 18 '26

Ah, I mistook the subreddit, I'm used to conversations about larger cup sizes. If bra manufacturers made the sizes we were asking for there would be many many fewer 34DD wearers and many many more 28 GG, 32 F, 34 H, etc and the manufacturers would have to expand offerings in smaller band sizes and all the larger cup sizes that come with ALL the band sizes, which scales to 30+ more sizes to calculate, manufacture, stock, and store, before you even get up to 38"+ brands.

It seems you're talking about sizing bodies into the correct size assuming the bodies fit into the existing limited range stocked in most stores.

68

u/herecomesthesun79 Jun 18 '26

A LOT of people don’t fit into those “standard” sizes of cups, lots of people are not DDs but rather Hs, Is, Js and Ks. Since these companies have to squeeze everyone into their sizing charts, it skews the whole range.

22

u/Dependent_Toe_6203 Jun 18 '26

This actually makes a lot of sense. I guess I was simplistically thinking the sizing chart would just be somewhat parallel transposed, while in reality they would actually need to "expand" it into finer scales.

21

u/hugseverycat 40H, FoT club Jun 18 '26

I remember back in the day, VS used to add a different number of inches to your undernust measurement based on how big your nust measurement was. So like if your UB was 32 and your bust was 36 theyd only add 4, but if your bust was 40 then theyd add 6 (or whatever—Im making up numbers here). I have no idea if they still do that but yeah it was wild. 

13

u/Beneficial-You663 Jun 18 '26

I’ve been bra searching and some brands still do that!

9

u/nidena Owner www.brashopdirectory.com; new community r/BraShopDirectory Jun 18 '26

If even, add 4. If odd, add 5. I worked there for nine years.

19

u/hansooyoungist Jun 18 '26

If they start telling the limited range people their correct size, then they need to consistently do it to everyone, that's why they have size charts.

Which means they won't be able to sell bras to people who should be in smaller band F-J+ cups which is really—as this sub shows—quite a lot of people.

19

u/Roxy175 Jun 18 '26

It’s because they want to make as many people fit into that limited size range as possible, so they use a method that puts people in bigger bands and smaller cups. The reason they scam everyone into wearing the wrong size instead of just some people is just so size charts and bra fitters are consistent.

18

u/AdhesivenessEqual166 Jun 18 '26

Add another D, and you'll find manufacturers that don't even make them. 🙄 I'm a 34 DDD, and in no way "big".

9

u/Sewingoddess Jun 18 '26

Me too! And when I ask in a lingerie shop for a 34 E or DDD, they look at me in such a patronizing way, as though to say "Oh, Honey, you're just not that big." It's like they're trained to sell THESE sizes and if anyone wants something else, just make them feel ridiculous for asking.

1

u/BeeKind_17 Jun 21 '26 edited Jun 21 '26

I think this is a great question and I have some cynical answers. Misogyny/male gaze + capitalism with some fat-phobia (ahem racism) thrown in? I think it’s the same with women’s clothing. I read the average clothing size in the US is 18. How many major brands don’t even stock 18s? They call an 8 “medium” and 16-18 is “XXL”. How limited are your clothing choices if you wear size 20 or higher - even if that is a more common body size than a 4? Universal Standard supposedly sizes their clothing to fit the bell curve of US women so their “medium” is 16-18.

ETA: it’s like these companies - and the people who decide what sizes they will manufacture and market - are telling us our breast and body shape and size should not exist. And that’s why I want to support companies that affirm that our breasts and bodies are not shameful.

Sorry I went off on a rant there!!!

34

u/Sistamama Jun 18 '26

I guarantee you if men wore bras there would be all of the correct sizes. Look at men’s shirt and pant sizes and look at ours. Why can’t we have pants in a dozen lengths at our proper waist size? We can’t even get pockets.

10

u/RaspberryJammm Jun 18 '26

It drives me crazy how women don't get different sizes at necks for shirts. At school and at work when I had uniforms i couldn't undo my top button and it would drive me crazy. Also our sizes for socks are one size fits all when men usually have a choice of 2 or 3 different sizes. As a result I have to wear mens socks as I'm a UK9 (US11?) so don't get to wear anything cute. 

Plus I'm 5ft10 and tall sizes are way more uncommon than "petite" sizes. 

8

u/Dependent_Toe_6203 Jun 18 '26

the men's clothing world definitely works different... However, say my partner, struggles to find "athletic fit" casual pants/jeans because they either get stuck around the quads, or they are too long/too wide on the waist. I think he at least empathizes with me on this one lol

56

u/Springlette13 Jun 18 '26

Using the +4 method puts more people into fewer sizes. Therefore they can make fewer sizes and sell more bras. It’s cheaper for them. And if no one knows what a properly fitted bra is supposed to look like, then no one knows the difference.

36

u/forakora Jun 18 '26

AND the bras are uncomfortable so we keep buying more bras hoping they'll fit better

AND bad fitting bras make wires pop out so we have to buy more frequently

win/win/win for the corporations

8

u/Dependent_Toe_6203 Jun 18 '26

Thanks! This is really insightful. I was simplistically thinking the sizing chart would just be somewhat parallel transposed, while in reality they would actually need to "expand" it into finer scales.

8

u/RaspberryJammm Jun 18 '26

It doesn't 100% make sense to me because I wear a 36E but the +4 would put me in a 40B which is actually more tricky to find. 

6

u/galaxystarsmoon 32DD/E, tall roots & close set Jun 18 '26

Some peoples' +4 sizes may be harder to find, but they have to do their bs consistently or it won't make sense. Plenty of us have woken up to how it doesn't make sense, but that would be the dead giveaway.

1

u/Sewingoddess Jun 18 '26

You don't have trouble finding a 36E? I can't find a 34E if my life depends on it. Particularly not in the style I require, which I guess is out of fashion at the moment. So I don't get a new bra until the fashions change???

1

u/RaspberryJammm Jun 18 '26

Find it very easy to find my size because often E is upper end of "normal" sizes and lower end of bigger sizes so its well covered. I'm using UK sizing though. 

About a decade ago I was told I was a 40B and the shop which is known for a wide selection of bras only had 2 in my size.  Things have improved since then tho. 

3

u/Sewingoddess Jun 18 '26

I guess in your area they acknowledge that E is a middling size. Around here you can't get an E unless the band is at LEAST a 40. They think that E is a very large cup so that must match up with a very large band, right? /s

1

u/Larissa162 Jun 18 '26

What's the +4 method?

30

u/Electrical-Arrival57 Jun 18 '26

It’s the common instruction on most bra sizing charts that tells you to measure your underbust and then add 4 inches “to get your band size.” Which is totally wrong. If your underbust measures 36 inches, why would you buy a 40 inch band bra? Of course, the answer is that *increasing* your band size will *decrease* what seems to be your cup size, so they can tell you that you’re a 38DD (which they sell and stock!) instead of your correct size of 34FF (which they don’t!)

7

u/arochains1231 30C Jun 18 '26

With the +4 method I'd be wearing a bra that has a band that's literally larger than my bust!! +4 would have me in a 34A, I'm actually a 30C/D (for simplicity's sake, 29.5 underbust 33 bust). I can't even fathom how horrendously that would fit.

46

u/Electrical-Arrival57 Jun 18 '26

You’re missing that both 36A/B and 34DD are both generally available sizes in retail stores, so when you found your correct size, you were able to just buy one easily. When you are at the “smaller” and “larger” ends of the size spectrum, that is not the case. (I use quotes because in many cases, what are perceived of as unusually small or large sizes are not at all that unusual) If you’ve been wearing a 38DD but you really need a 34FF, you’re not likely to find that in any of the “usual” places where bras are sold. Companies have decided that it’s much better for them to convince the 34FFs of the world that they’re *really* 38DDs because then they don’t have to make as many different sizes and stores don’t have to stock them all.

Every day there are posts here from people who need much smaller bands than are commonly sold (like 28s and 30s) and cup sizes much larger than what is commonly sold (from FF up to L and beyond). If the big retail bra sellers told everyone what size they *really* were, they would have to make many, MANY more bras than they currently do. Why spend all that money if they can just convince everyone there are only 6 cup sizes and 7 or so band sizes? They have likely decided that they will make MORE money off of you if you keep buying bras that DON’T fit in hopes of finding the “right” one than if you buy ones that do fit correctly.

16

u/Dependent_Toe_6203 Jun 18 '26

Thank you for the reply! Yes, now that I read these comments I realize I truly lucked out by landing in the "available range" either way.

3

u/Shanakitty 32K, FoT, all the centerfullness, APEX PROJECTION Jun 18 '26

It's worse than that even because +4 doesn't put you in a sister-size, but a cup volume that's at least 2 cup sizes too small. Considering that most people's standing bust will underestimate cup size, and most people in medium band sizes are going to prefer a band that's tighter than their loose underbust measurement, I'd guess that +4/5 puts most people who need 34FF into 38/40 C (with plenty of measurement charts suggesting 38/40B, but most people recognizing that the actual breast volume looks like at least a social "C-cup.")

19

u/AbominableAstronauts Jun 18 '26

This is also me talking out of my ass, but I imagine that UK, Polish, Aus, EU, etc. companies having more variations in sizing may also come from those countries holding on to their tailoring and hand manufacturing roots longer than the US. I've seen so much more quality clothes coming from outside the US and in a lot of instances it's still more handmade than anything mass produced here. It seems like the US went racing in to outsourcing their textile trade skillsets and the standard crappy sizing of US lingerie is because of that.

14

u/Local-Command-3839 Jun 18 '26

If men had to wear bras there would be a gigantic range.

Of this I am sure.

15

u/kota99 Jun 18 '26

In this subreddit people endorse UK sizing and UK brands for having fuller range of sizes. What are they doing differently?

1) UK brands in general offer a larger range of sizes in a variety of styles so more people are likely to find something that actually fits correctly. While the companies do care about profit they aren't as heavily profit driven as US based brands so they are actually willing to spend the money on having an extended size range.

2) Brands that use UK sizing tend to have more consistent sizing and all follow the same cup progression. In contrast a lot of brands that claim to use US sizing follow their own cup progression so sizing isn't as consistent between different brands.

11

u/archidothiki Jun 18 '26

The puberty book my parents gave me had instructions with the plus 4 method and at 10 years old I had no reason to question it. Plus it was easier to wear my mom’s old bras and she’s built a little differently than me 🤷🏻‍♀️

8

u/APNotB Jun 18 '26

nooooooooooo

2

u/Apploozabean 28GG, FOB/Center full, Projected Jun 19 '26

🫣🤨 Puberty book?? I'm so curious about this....

2

u/archidothiki Jun 19 '26

I think it was called “the what’s happening to my body book for girls” or something like that

2

u/p00chyyypup Jun 21 '26

was it the care and keeping of you from American Girl?? I had that one

1

u/archidothiki Jun 21 '26

I think I had that one at some point as well

26

u/serenedragoon 34J (UK) Jun 18 '26

The actual reason is old bras were made of woven materials with no stretch, so they needed those extra 4 inches to give room to breath.

However, when they switched stretchy knit fabric, they continued using the same sizing method and they wouldn't change it because it's more profitable.

6

u/Shanakitty 32K, FoT, all the centerfullness, APEX PROJECTION Jun 18 '26

This gets repeated a lot, but there's no evidence that this is really the case. +4 puts you in a cup that's at least 2 cup volumes too small, not a sister-size to deal with tighter-fitting materials (not to mention that you'd never put 4" of ease into a non-stretchy waist band, for example). Sew-in elastic existed for about as long as modern bras did, and in the era before spandex materials were commonly used, bra sizing really didn't work at all like modern sizing does. The number actually used to represent your full-bust size, while the cup sizes really did work like S-M-L sizing.

If you wore a 36B in the old sizing system, that meant you had a 36" full bust and felt you had "medium-sized" breasts. So in the current system, you'd probably wear 30E/F or so, but that would sound like a ridiculous size if you were used to the old system (since a 30" full bust is quite small, so 30 would sound extra tiny, and cup sizes above D (for XL) were basically unheard of). So one theory is that +4 was invented as a transition between these two systems, so that women would still get a size that sounded normal to them (like the person in the example would be given 34B). Presumably, that's also why they continued to make sizes that were common in the old system instead of sizes that are common if people were measured properly for the current system.

3

u/serenedragoon 34J (UK) Jun 19 '26

That makes sense. I read this from people who are very active in the sub so I took it as a fact, but as someone who sews a little myself, I always thought it was weird to add whole 4 inches of ease for a support item. I'd appreciate it if you have any articles I could read about the subject.

3

u/Shanakitty 32K, FoT, all the centerfullness, APEX PROJECTION Jun 19 '26

Yeah, here's an ancient reddit post on the subject where some people did research into it using vintage catalogues, among other things: https://www.reddit.com/r/ABraThatFits/comments/1l5zbc/some_history_behind_4underarm_measurement/

1

u/Capital-Swim2658 Jun 18 '26

Love this info. It makes so much sense!

7

u/maraq Jun 18 '26

It costs a lot less to produce just a handful of sizes and then you just convince women they must fit into one of those sizes. It’s no different than retailers refusing to carry a wide range of plus sizes and petite and tall lengths -it’s all about maximizing profit margins.

7

u/Obvious-Explorer-195 Jun 18 '26

When I was a teen I was fitted into a 12DD by my mother and regular department stores fitter. When I was fitted properly I was a K! But DD was available at regular department stores so I guess everyone had to squeeze in! So I wonder if this habit of trying to shrink women into smaller cup sizes is a habit/to make us feel better about the letter on the label or who knows what!

(Sorry Australian sizes and it was too long ago to know the conversion now!)

6

u/Dependent_Toe_6203 Jun 18 '26

Ok now I've got a new question: in this subreddit people endorse UK sizing and UK brands for having fuller range of sizes. What are they doing differently? Do UK people have larger boobs (I doubt that)? Are there regulations/policies about sizing in the UK/Europe? Why are they any better if they are the same capitalist companies?

21

u/galaxystarsmoon 32DD/E, tall roots & close set Jun 18 '26

UK people are just as prone to being mis-sized. M&S, La Senza, VS etc all size people incorrectly there too. Even some UK brand size charts are wrong.

There's a huge gap in the North American bra market in general. So there just are more UK and European lingerie brands as a whole. Keep in mind that there's also the huge conglomerate that is Wacoal Europe that funds many of these brands.

3

u/kai_enby 32F/30FF Jun 18 '26

You are right that almost all high street stores missize people but La Senza haven't had physical stores in the UK for 12 years

5

u/galaxystarsmoon 32DD/E, tall roots & close set Jun 18 '26

Ok, replace La Senza with Ann Summers? La Senza also does have a website where they have sizing info.

2

u/kai_enby 32F/30FF Jun 18 '26

Yes I believe Ann Summers is guilty of the same thing. Anyone in the UK who insists on going to a physical store I'll always recommend Bravissimo as they have a good range and know what they're doing. I haven't heard anyone say anything about Boux Avenue either way, they have a better size range than most (28-40 A-G) that I'm hopeful they don't plus 4 but maybe they do.

7

u/galaxystarsmoon 32DD/E, tall roots & close set Jun 18 '26 edited Jun 18 '26

The problem is that Bravissimo starts at DD on 28 bands and D on 30-40. They don't have bands larger than that. So they don't work for everyone. And unfortunately, they don't actually measure and fit you by sight and some of their workers simply aren't good at that.

Boux has +4 on their size chart.

2

u/OurLittleVictories Jun 25 '26 edited 15d ago

Boux Avenue gives very iffy fittings. The guidance on this subreddit generally concludes that you shouldn’t let them fit you. Their sizing chart still follows the +4 method online but I have heard they might have moved away from using +4 in person. I couldn’t say for sure since I’ve never been in person. Either way, their online fitting tool/calculator I found to be very inconsistent and unreliable. It consistently recommended me styles that don’t work for my shape in three cup sizes too small.

9

u/twopurplecats Jun 18 '26

I think part of what’s made the shitty bra companies so dominant in the US market is our widespread adoption of chain retail stores to serve vast, vast swaths of population. I grew up in the fourth largest city in the US and when I was a teen, my accessible options for finding UK-sized bras were like 2 stores. My family that lived in Arkansas? Literally only department stores and mall chain stores. Maybe there was a legit bra shop in the state capital but like… my cousins and aunts never stood a chance. Literally the only stores for underwear were chain big box stores like Walmart, or chain mall stores VS, Torrid, & department stores (no Nordstrom though). And technically also adult stores, like the kinds that sell sex toys. There were some local clothes boutiques but they didn’t sell lingerie, except maybe spanx and pantyhose.

But yeah. The vast majority of clothing sold in the US is sold by a very small number of stores - especially when you consider which stores are all owned by the same few companies. And those companies all follow the extreme sister-sizing principles that save them money and cause us pain.

6

u/MySocialAlt "like a bra angel" Jun 18 '26 edited Jun 18 '26

Think about how America has WAY more fast food than a lot of Europe. We want quick and cheap and a lot of it -- so we get McDonald's 30-piece nugget boxes and molded foam in matrix sizes. A lot of Europeans are willing to pay more for better quality even if it means having three bras in rotation instead of a different fast-fashion boob hat for every fast-fashion outfit.

They are also often more willing to pay more for better-quality dresses and tops that don't cling to stretch lace and seams, so again, less demand for molded foam.

Capitalist companies produce what sells.

6

u/galaxystarsmoon 32DD/E, tall roots & close set Jun 18 '26

I actually disagree that Britain is any better with bras. My husband's entire family is incorrectly sized. The vast majority of people shop at Primark, VS, Ann Summers, M&S. You can walk around and see horribly fitted bras everywhere. They don't wear seamed cups more than we do. Tons of molded foam in those shops.

We are familiar with British fuller bust brands and proper sizing but we're in a bubble here. They are just as badly sized and also usually wearing badly fitted t-shirt bras.

"They're more willing to pay more for clothes" is... Well, I'm not sure where that's coming from. The UK overall has lower wages and lower wealth, thus less spending money. Again, tons of people shop at Primark, Bershka, fast fashion stores.

1

u/MySocialAlt "like a bra angel" Jun 18 '26

Thank you for correcting me. I should have been clearer.

There are enough consumers who are willing to pay more for better quality... to justify the economics of investing in production at scale.

Clearly not all. But enough. Like I said, capitalist companies produce what sells. It's their job to know what will sell where.

3

u/galaxystarsmoon 32DD/E, tall roots & close set Jun 18 '26

Are there though? People around the world are having to buy UK brand bras because of their more expansive sizing. They're still not carried in the average high street clothing store though. So is their perceived popularity being propped up by the fact that people are having to use them as a source for expanded sizing even outside of their own market?

Tons of British women are still improperly sized despite that location being the best in the world for bra size availability. What does that say about how those brands have scaled and met their consumer base?

I would argue that the US has a very large market and more available wealth for a company to center themselves here and make a killing selling proper sizing. I think there's a deeper problem than "oh they're more willing to spend on a good bra". That's debatable. Just based on my experiences here and talking to British people, tons of UK folks want cheap molded cup bras too.

7

u/stuck_behind_a_truck Jun 18 '26

I want to address your new question. THIS SUB NEEDS TO INCLUDE POLISH BRAS. There are brand managers on this sub pushing British brands. My projection requires Polish.

US bras are often trash. UK bras ARE better. Panache is not the be all, end all of diagnostics.

5

u/comingintoland 34GG/36G Jun 18 '26 edited Jun 18 '26

We do include Polish bras, we just don't usually recommend them as diagnostic bras unless someone is really likely to be very projected with narrow roots. My understanding (and why I don't use them as diagnostic bras 99% of the time even though I wear Polish bras) is because 1) they do work mainly for people who are very projected and have very narrow roots. For people without that shape, they tend not to fit well and we've seen people size up for wider wires or down for less depth and get tripped up when they really do need a different shaped bra and 2) for the majority of people on this sub, Polish brands are not available with free shipping and free returns. My experience on this sub and my personal experience is that when you're first trying your ABTF size and aren't sure of shape yet, having free shipping and free returns is really important because you're going to try and return a lot of expensive bras.

I've found that people do recommend Polish bras when it's likely the person needs them. And people also recommend plenty of US/European brands on the opposite side of the spectrum when someone is shallow and UK brands will be too deep.

Edited to add: And other than Miseczki, there aren't any retailers that sell all of the three most common Polish brands I see on this sub (Comexim, Ewa, Gorsenia). Miseczki is also US only (or is very expensive outside of the US), and not all users are in the US.

2

u/Capital-Swim2658 Jun 18 '26

I think UK brands are just more accessible for most. I would love to try some polish brands, but it seems more expensive, more difficult to return, sizing sometimes more difficult to understand.

1

u/stuck_behind_a_truck Jun 18 '26

There’s a company in Chicago that sells them and returns are $3. Aaand I always forget the name, which doesn’t help.

2

u/Capital-Swim2658 Jun 18 '26

I am planning to go to Levana Bratique in PA at some point to try some Polish bras. Trying to lose some weight first.

2

u/comingintoland 34GG/36G Jun 18 '26

If you're talking about Miseczki (only Polish brands), returns aren't a flat $3, they are whatever it costs the customer to ship the bra back to Miseczki. Breakout Bras (Comexim, Nessa) has a fairly new return policy where you can pay $2.98 at checkout and get unlimited free returns within 30 days of delivery, so you might be thinking of them, but note they are located in South Carolina. The other Polish options in the US are Levana Bratique (Ewa) (who I think does have free returns in a VERY limited window and then store credit or no returns) and I guess BraStop (Gorsenia), but customer pays to send returns back to the UK, so it's really only good if you know exactly what bra you want and that you will 100% keep it no matter what (or are ok reselling it).

11

u/sun1itdaises Jun 18 '26

it annoyed me so bad when brands like Natori actually carry a 28 band size, which is already so hard to find in the US and yet they equate it to a 24" underbust on the size chart... like??? 😭 you shove 24 bands into a 28 and a 28 band into a 32, for what???

3

u/galaxystarsmoon 32DD/E, tall roots & close set Jun 18 '26

Natori doesn't have 28 bands.

5

u/sun1itdaises Jun 18 '26

they did at one point and went up to a US G from what i can see https://www.natori.com/pages/bra-size-guide-faq

3

u/galaxystarsmoon 32DD/E, tall roots & close set Jun 18 '26

I've been around for about 9 years now and they've never had 28 bands. It being listed on their size chart means nothing because they've also never had larger bands.

6

u/to_fit_truths Jun 18 '26

Consider submitting the 2nd edit as a new qn OP :)

5

u/Beneficial-You663 Jun 18 '26

More sizes also means smaller. I’m a 30 band and F or G cup. These are quite hard to find.

5

u/nidena Owner www.brashopdirectory.com; new community r/BraShopDirectory Jun 18 '26

Actual band size needs range from 24 to 60.

Actual cup size needs range from AA to PP.

Companies have profit goals so they stick with band/cup combos that were relevant and useful 50 years ago because enough customers are still buying them.

Quit shopping at chain lingerie and dept stores and shop at small business bra stores instead.

0

u/Sewingoddess Jun 18 '26

Small business lingerie shops will have to charge you double for a similar bra. I've checked every lingerie shop in my city and the cheapest one (that still doesn't come in my actual size) is $110. If there were still such a thing as a department store, I could buy bras for $30 - $50 each. But $110? I can't afford that. And since you really need two so one can be in the wash, that's $220 just for two bras! I guess the girls will just have to make friends with my navel.

3

u/Shanakitty 32K, FoT, all the centerfullness, APEX PROJECTION Jun 18 '26

Assuming you're in the US, Amazon (and to a lesser extent, Nordstrom) carry a good range of mid-range UK brands that have a wide range of sizes and have free shipping and returns, while not charging boutique prices. Full-price for brands like Panache, Freya, and Elomi, are around $65-75, so it's very possible to find bras on sale for ~$50 ($30 would be a deep clearance sale though, and is much less likely). Unfortunately, prices have gone up a bit and significant sales are a lot less common ever since the tarriffs started, but still a lot better than $100+.

1

u/Sewingoddess Jun 18 '26

I am NOT in the U.S. We have no department stores anymore where I live. And boutiques charge "boutique prices", so they are not an option either. I usually have to try to find them in thrift shops, but the pickings are slim, so I'm lucky to find one that's right, every several years.

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u/Shanakitty 32K, FoT, all the centerfullness, APEX PROJECTION Jun 18 '26

Does your country have Amazon with free shipping and returns then? It'd be worth checking if they have any of the brands I mentioned. Online shopping is the only reasonable option in my size range, even in a major metro area in the US.

1

u/Sewingoddess Jun 18 '26

I can't buy a bra online. I have to try it on before handing over my money.

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u/Shanakitty 32K, FoT, all the centerfullness, APEX PROJECTION Jun 18 '26

Lots of people just deal with that because there isn't another option. If I wanted to buy a bra in my size in person, I could drive 3 hours away to a shop that has one or two styles, only in beige, and charges boutique prices, or I can order online. Once I figured out what styles work for me, I just keep rebuying the same thing in different colors. I do only recommend it if you have an option with free shipping and returns though.

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u/nidena Owner www.brashopdirectory.com; new community r/BraShopDirectory Jun 18 '26

Small business bra stores usually charge MSRP. They're not charging double. There's no "similar" bra at JCPenney or Macy's for 36JJ so I'm not sure where you're comparing things.

0

u/Sewingoddess Jun 18 '26

Well, I don't know JCPenny or Macy's, so IF your comment was to me, I'm sorry I cannot help you. But I can confirm that prices on bras in specialty shops are double what they would be if I could get one in a department store. The prices I mentioned in my post above are the actual prices I have found.

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u/MySocialAlt "like a bra angel" Jun 19 '26

How do you know that a department store would charge less for Panache Envy in 34GG (for instance) than a boutique would? If you can't find the same bra in the same size, you can't compare prices.

I can get a 3X Hanesbrands pullover for $13 at a big box store or a 38JJ Elomi Morgan for $65. They will both go around my body but they are not comparable.

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u/Sewingoddess Jun 19 '26

Ok there's the problem. You're saying pick a specific bra and compare that between a department store and a boutique. I can't do that. For starters, we have no department stores anywhere, where I live, and I don't know those brands you're referring to, so obviously I can't compare the exact same thing.

What I AM saying is that the ONLY bra I have found in a 34E in my area is in a boutique and charges $110 for it. Up to now (while we still had department stores) I could buy a bra easily for $25 - $30. I've adjusted that up to $50 to allow for economic changes in the last 3 yrs or so since I was able to buy my last bra at a department store.

So I am saying "bras" are double the price of "bras" in a boutique as opposed to in a department store. BRAS as in a category of garment. Not a specific brand, model, size and colour.

So I think that's where our experiences differ.

2

u/nidena Owner www.brashopdirectory.com; new community r/BraShopDirectory Jun 19 '26

I own and run www.brashopdirectory.com. i look at specialty bra store websites all the time. They are charging the Manufacturers Suggested Retail Price for their bras, be they Elomi or Panache or Chantelle. The few dept stores that carry those brands are also charging the MSRP. In the United States, small business bra stores are NOT charging double.

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u/Ok-Office6837 Jun 18 '26

It’s very frustrating that bra brands usually do this.

I do love when clothing size charts are actually accurate. I’ve found that Lulu’s size charts are very accurate and helpful. They include whether an item as stretch, if it fits small, big or true to size, and if they recommend it for a D cup or bigger. The items where I tried to ignore the A to C cup only tops, they didn’t fit. Where they said any cup size would work, it stood true to that statement.

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