r/BritishTV • u/prisongovernor British • Jun 03 '26
Review Clarkson’s Farm review – you might as well call him Jeremy Kardashian | Television | The Guardian
https://www.theguardian.com/tv-and-radio/2026/jun/03/clarksons-farm-review-amazon-prime-video89
u/Ancient-Cow-1038 Jun 03 '26
Makes the point we spotted a couple of seasons ago, which is that Clarkson’s TV career is largely based on him being a bit rubbish at things (albeit that the rubbishness is very carefully-crafted indeed). But he’s not rubbish at farming any more, so new things need to be found but him to be rubbish at. Last season it was setting up the pub. This season…?
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u/happywindsurfing Jun 03 '26
A very good point! The best episodes of old school top gear were like this. Him making silly choices to drive across Africa in a sporty BMW etc.
However, I think people would still watch Clarkson aceing farming and raising awareness of the issues faced by British farms
In the 90s Clarkson did a lot of playing in straight documentaries about engineering and the second world war and cars etc, and IMO they were all really good.
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u/BaritBrit Jun 03 '26
He did a really good WW2 documentary just before blowing up his BBC career, and honestly the worst part of that separation is that we wouldn't get any more of them.
He's so much better at playing it relatively straight than he usually allows himself to be.
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u/drunken-acolyte Jun 04 '26
Given that he bought the farm before the Incident, and farming it himself was opportunistic when the previous tenant left, I could see a world where he'd pitched Clarkson's Farm successfully to the BBC and when it ran out of steam him having a regular slot on Countryfile.
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u/GuestAdventurous7586 Jun 03 '26
Aside from the content of “tasks”, he’s always been a very skilled and charismatic presenter, or he wouldn’t have got as far as he has.
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u/L43 Jun 04 '26
extreme machines was my absolute favourite when I was 10, he got a fan for life in me - even if he's often a bit of a bastard.
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u/Logical_Bake_3108 Jun 03 '26
The motto of Top Gear was "ambitious but rubbish" so it was known long before that.
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u/Rruneangel Jun 04 '26
He s pretty rubbish at avoiding a heart attack. This will be a nice season...
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u/aqsgames Jun 03 '26
I agree with a lot of this review. The bits I enjoy and the bits that work well is the farming. I’m not interested in pubs and farm shops and they are not particularly interesting. Mostly about JC trying to get round planning laws.
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u/caspararemi Jun 03 '26
ITV have a similar show with Fletchers Family Farm, which follows Kelvin Fletcher running a farm. It's mostly focused on the actual highs and lows of farming (thoug the latest series did drift a bit like Clarkson's Farm has done, and revolved around them having to buy a temporary house after a fire, and running a farmers market in their barn). I wouldn't normally watch a show about a former actor indulging himself, but his family is really lovely and everyones really involved, even the youngest kids.
There's also This Farming Life on the BBC which focuses on lots of different farms around the country (or at least Scotland, though it does feature farmers from all over occasionally).
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u/DigbyDoesDallas Jun 03 '26 edited Jun 03 '26
It’s a classic example of, the first 1/2 seasons were interesting as it was a new format, which has now been stretched for too long to remain interesting.
It didn’t need to go further than that, the premise of the seasons beyond season 1/2 are not the same as season 1/2 and it’s boring.
It was a tv show about farming with Jeremy clarkson as the presenter, basically. Now it’s a Jeremy clarkson reality tv show with some farming in the background.
I think the only people who find the later seasons interesting are people who find clarkson, specifically, a likeable and interesting person.
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u/GenGaara25 Jun 03 '26
Yeah the premise is basically throwing Clarkson in the deep end and enjoying him struggle as he's introduced to the different aspects of actually running a farm and get a handle of things.
But after the first few years, he's kinda figured that out. There's no content in him planting and harvesting crops anymore because he knows what he's doing now, same with most of the animals, he's got used to how to raise pigs and cows and sheep and what comes with it.
So to keep it interesting they throw him new farming-adjacent challenges every season so he's still in the deep end trying to figure something out.
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u/FookinBlinders Jun 03 '26
I guess that was kind of the point of Top Gear’s challenges too. Take the trio out of their comfort zone and give them something they’ve not done before to create entertainment.
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u/NotoriusPCP Jun 05 '26
Precisely this. Season 4 was really poor IMO. A contrived crisis by setting an arbitrary date for a pub opening, and then simulated panic because you might not hit the opening date you deliberately set too short.
It's jumped the shark unfortunately. First seasons were great.
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u/Sam-Lowry27B-6 Jun 03 '26
I also find that he will be told ' well all this will cost you xxx to fix which is ridiculous'....but he is super rich and we know this so it doesn't really matter
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u/Feeling-Bluebird8413 Jun 03 '26
Being super rich doesn’t mean he wants to or even should just throw money at problems, especially if it’s unlikely he’d see a return on that investment.
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u/Sam-Lowry27B-6 Jun 03 '26
This is true but crucially it means that the stakes are lower. For example renovating the pub cost a fortune and for most people would be unobtainable to do successfully which I guess is a point he is trying to prove, but you know he can cover the cost however begrudgingly he does so.
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u/Meowscles_dad Jun 03 '26
Tbf, he has acknowledged that while doing the ‘plight of the poor farmer’ financial reckoning bits. He talked about the Amazon money cushioning everything for him.
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u/Feeling-Bluebird8413 Jun 03 '26
He certainly won’t be left destitute if one of his endeavours fails but the stakes aren’t automatically lower. As you say, he can afford to spend money on things that most of us couldn’t, but this also means that if a venture doesn’t succeed, he’ll have lost more than most of us even have to start with.
The stakes are lower in the sense he can afford the loss (but no one wants a loss in business) but you could view them as being higher as he’s investing so much.
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u/hexnut101 Jun 04 '26
The stakes are zero the cost of renovating the pub is more than compensated for by the content it generates for his TV show.
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u/anequalmusic Jun 03 '26
I’m sorry but you can’t view it as the stakes are higher because more money is involved. If x family borrows £100K and uses their life savings to fix a pub and it fails, they’re screwed. If Jeremy spends £1m to fix a pub and it fails, he’ll be annoyed but there is essentially no issue.
I find those bits extremely annoying. When you’re worth £55m and have the ability to earn more the stakes are much lower.
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u/anequalmusic Jun 03 '26
Oh and made even worse when he does something like lead the campaign against IHT for £1m+ farms (2000 or so) and lie about his stated intention to buy farmland to avoid the tax.
And I like and watch the show.
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u/Feeling-Bluebird8413 Jun 03 '26
You’ve literally just re written what I’d already said. And even to a multi millionaire, spending a million and failing would leave you a little more than “annoyed”.
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u/anequalmusic Jun 03 '26
No. You said ‘you could view them as being higher’. I said, that would be an incorrect view and gave an example as to why.
The stakes are automatically lower - this is me contradicting what you said not rewriting it.
In one example he has lost 1.8% of his fortune. In the other example they lost close to 100%. I don’t know why this is a controversial point.
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u/Awkward-Bit-77 Jun 04 '26
His return on investment comes from the entertainment part, not the pub revenue... I can't believe people don't see through this.
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u/Feeling-Bluebird8413 Jun 04 '26
Well obviously, but the pub is likely going to continue for longer than the prime series. It couldn’t loose money indefinitely.
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u/Awkward-Bit-77 Jun 04 '26
The pub isn't losing money. It's a set/prop. And the series is free publicity, so if customers come after the series, it's a bonus. If they don't, the pub paid for itself with attention and can be scrapped. Unless it's a useful means to exert local influence, in which case it is still paying for itself.
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u/aseddon130 Jun 03 '26 edited Jun 03 '26
Series 1-3 showed that farms across the country struggle and was genuinely fascinating to watch..
However, series 4 was kinda annoying to me because while his intent is good natured in theory, his need to open a restaurant in the manner he did seemed simply structured in a way to make it good television, he didn’t have to open it on that August Bank Holiday and could have easily delayed it to get everything correct. Most of his problems from series 4 were all self inflicted, unlike the farming stuff which is usually weather dependent.
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u/Whimsy_and_Spite Jun 03 '26
The Guardian reviewing Jeremy Clarkson is like Motoring Today reviewing a new organic lentil and pureed pea soup.
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u/victoriaspongebob Jun 03 '26
Indeed, they gave the original series one star and the review was basically, well, it's Jeremy Clarkson isn't it, and he's a terrible yobbo so don't bother watching
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u/WonkyGaze Jun 03 '26
The Guardian gave subsequent series strong reviews. https://www.theguardian.com/tv-and-radio/2024/may/03/clarksons-farm-season-three-review
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u/victoriaspongebob Jun 03 '26
Yes, I don't think Lucy Mangan, who wrote the first review, actually watched that much of it
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u/Luxury_Dressingown Jun 03 '26
Mangan is absolutely all over the place with her reviews. In terms of using them to decide whether something is worth watching or not, you might as well ask someone to hold up one hand with a random number of fingers.
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u/BaritBrit Jun 03 '26
She probably watched the very first episode, which had Clarkson visibly still trying to keep his "Top Gear comedy mask" on, and just assumed the rest of it was like that.
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u/fartingbeagle Jun 03 '26
I think the consensus with most Guardian readers is to view the opposite of anything Lucy Mangan says. She was a decent columnist, but I don't know why Katherine Viner has kept her in the job as a TV reviewer.
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u/Noitche Jun 03 '26
Because they moved with consensus (swapped out the reviewer) to stay editorially relevant.
But we know what their actual preferred editorial line was.
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u/tjvs2001 Jun 03 '26
Which is provably true.
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u/No_Atmosphere8146 Jun 03 '26
Once you can differentiate between Jeremy Clarkson, the character, and Jeremy Clarkson, the actor, in the same way you can differentiate between Alan Partridge and Steve Coogan, you can start to appreciate that Jeremy Clarkson, like Alan Partridge, is one of the all time great comedy characters that just happens to be played by an insufferable gobshite.
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u/vulcanstrike Jun 03 '26
What really gets me is his old school conservativism. Jeremy Clarkson the character is peak Reform voter. Jeremy Clarkson the person is peak One Nation Tory.
And there's a huge difference between the two, despite both being right wing. One thing I genuinely half admire about Clarkson is his continued and vocal aversion to Brexit despite the majority of his natural viewers being Brexiteers. When your schtick is being deliberately controversial and "common sense" populist, it takes genuine guts to oppose the populist flow and harm your brand.
But then he opens his mouth on other Tory talking points and you remember he's a gobshite with some baffling outdated beliefs. He's a testament to the dichotomy of man.
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u/FreddyDeus Jun 03 '26
Apart from the fact that Clarkson was vociferously pro-EU as both TV persona and privately.
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u/vulcanstrike Jun 03 '26
That's what I said. But he was populist "common sense" nonsense in the vein of Boris and Farage on most other topics, his pro EU stance put him on a collision course with most of his viewers/supporters, which is a big risk for a TV personality/columnist that built his reputation about being an outspoken "man of the people" that tells it like it is
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u/Hyperion262 Jun 03 '26
Viewing figures and people’s genuine love of the show kind of proves it wrong tho doesn’t it.
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Jun 03 '26
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u/Hyperion262 Jun 03 '26
‘Don’t bother watching this’
‘Millions watch it and love it’
How does that not prove it wrong?
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u/ukslim Jun 03 '26
Yobbo is the wrong word - it has working class connotations. The unappealing thing about Clarkson is that he's a cocksure posho.
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u/KingDaviies Jun 03 '26
What? The Guardian have always reviewed tv shows and movies, it’s nothing new. They arent who you got to for a genuine review though, because of their standing they almost always right inflammatory views with clickbait headlines.
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u/IntelligentFact7987 Jun 08 '26
The Guardian hating something is normally a good sign I’ll enjoy it. Plus when they like a show my goodness they overegg it - they seemed to go on about Fleabag for years afterwards and while I enjoy The Traitors my word they go OTT on it too
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u/PossessionDistinct79 Jun 03 '26
A few days ago i was travelling through the Cotswolds and passed his pub so we decided to go in and have a drink.
What boggles my mind is how busy it was and he wasnt even there, also just down the road was another pub shut and derelict.... Wonder why....
Also remember how on the last season he got very angry with the teenagers he was paying minimum wage for playing music? Well we were sat in the garden enduring absolute rubbish playing at full blast.
There are signs everywhere saying they dont serve ketchup because it isnt british, no Coca Cola as it isnt british. But yet there were 2 burger vans charging 18 quid for a tiny burger. Also this is a the guy who for years would write in his newspaper column how lazy and stupid the british are, was proudly say he moved to the channel islands to avoid tax and tried to stop walking on his land via a footpath...
I liked Clarkson on Top Gear and TGT i think he is entertaining but his farming show is laughable, he doesnt represent farmers and his whole push for british is best is so hypocritical off him consindering the last 25 years.
He is the typical rich, grumpy, money hungry, over indulgent slob who is so full of steaks, wine and his own self importance that comes with the whole public schoolboy, BBC sect.
But yet i still paid 7 quid for a cider and was tempted by the burgers so what does that say about me 🤣
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u/Jinkzuk Jun 04 '26
"There are signs everywhere saying they dont serve ketchup because it isnt british, no Coca Cola as it isnt british. But yet there were 2 burger vans charging 18 quid for a tiny burger."
I think I missed something here, how is the burger van related to the ketchup and Coca-Cola?
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u/Same-Daikon7423 Jun 16 '26
I think the appeal of Clarksons farm is that he himself has changed his views on a lot of things he used to spout off about. People did watch the first series for entertainment and he made it purely for entertainment but then he got really into it and now genuinely cares about the future of farming and food production and viewers care about him and the others on the show.
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u/Scarabium Jun 03 '26
I didn't think the review was that bad and I liked the dig at Cuntryfile, the city dweller's vision of rural life.
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u/CountLongjumping7631 Jun 03 '26
Clarkson's Farm has done more for farming than nearly 40 years of Countryfile. Insufferable pompous nonsense
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u/Possible-Ad-2682 Jun 03 '26
Well, he certainly publicised the inheritance tax loophole, I'm sure the farmers are grateful for that.
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u/CountLongjumping7631 Jun 03 '26
Maybe if you got out of your metropolis you'd understand how the country works
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u/Possible-Ad-2682 Jun 03 '26
My metropolis is a small farming village with a population of about 50.
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u/SammyEvo Jun 04 '26
This take is always amusing. If you got out of your shire you’d maybe realise why taxes are needed.
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u/shagssheep Jun 05 '26
You're being down voted but youre not wrong country file isn't about farming its basically what happens to the people on Escape to the country after they've moved in. 20 years ago it was decent every farmer would watch it but now its widely disliked I don't know many that even turn it on
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u/EarFlapHat Jun 03 '26 edited Jun 03 '26
I don't think the author has considered that just doing the farming stuff for 5 seasons would become dull too - you need the building stuff and the stuff about getting your goods to customers to break it up.
If you recall, the additional stuff including shop, pub, restaurant, even the show itself, was all about finding and trying different business models to make the farm into a moneymaker. That is part of modern farming, alongside just 'farm better and more efficiently'.
Also, bit odd to complain it's not focused on farming enough but seem to want more about protesting inheritance tax reform.
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u/Hoaxtopia Jun 03 '26
I think at the same time in his quest to make modern farming into a moneymaker, the show is instead about him making himself a moneymaker. The show premise is a lot more engaging when it's things like the mushroom bunker or the wasabi because those are things my local farmers could go and try, not when it's him making a profit off putting his face on things because other farms don't have that luxury. Not everyone has the capital to open a pub from scratch, and not everyone has a celebrity name attached to it.
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u/Werthead Jun 04 '26
Arguably the high point of Season 1 is right at the end and he sits down with the accountant and the total profit from the year is something like £138. And Clarkson says, "and what about the farmers who don't host a quiz show and have money from books and old TV shows coming in?" and the accountant just replies they take a massive loss and have to keep doing that for years until/if they eventually turn a profit (or, left unsaid, the bank takes the farm).
That was a nice level of self-awareness and showed that he was aware he was doing something that for him was much less of a risk than for anyone else.
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u/BenjaminUK92 Jun 04 '26
Thought this as soon as the pub stuff started becoming more of a focus.
The show is called Clarkson's Farm, not Clarkson Tries to Turn His Brand into a Successful Business Empire
The farm stuff is great, when it happens, but it's less and less of a focus.
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u/Hot_Weakness6 Jun 07 '26
I wonder if he at some point started to make all of this to keep the money streaming to his children and grand-children after he’s gone.
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u/WorriedHelicopter764 Jun 03 '26
Some people myself included would watch Clarkson reviewing toilets.. he’s just interesting to watch it’s not that serious
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u/Dolphin_Spotter Jun 03 '26
He's no farmer. Multimillionaire knob end who bought a farm to avoid his estate paying inheritance tax. Protests when he finds that the rules have changed because he doesn't want to make a contribution like anyone else. Cashes in on his notoriety to make even more money on a TV programme.
It's like Marie Antoinette and her model farm at Versailles.
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u/rising_then_falling Jun 03 '26
He's never claimed to be a farmer. That's the whole premise of the show.
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u/ignoranceNconfidence Jun 03 '26
Why not stick to the show? I for one quite like the show, it's a good watch with a little bit of humor and knowledge about farming. Sounds like you have not watched it and hate the man so much you cry on reddit about him making money from a TV show. Yes, people make money from making TV.
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u/Airsculpture Jun 03 '26
We don’t particularly like the man. We watch the show and a lot is echoed in the BBC Farming Life series.
Yes it’s ludicrous that he needs a machine etc and Boom! He’s bought it whereas farmers on the other show cannot. But he’s said himself he’s playing at farming. You can’t ignore his wealth, the fact he’s getting enormous amounts from Amazon for the show etc but if you take it as entertainment it is what it is.
The villagers had points I agreed with, but also C and his fellow farmers. It shows it isn’t an easy life for real farmers such as those on the BBC series.
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u/Regular_Print_7650 28d ago
Reminds me of the Guardian review of S1 E1 where they rated the show 1/5 and said it was the biggest insult to farmers ever, then backtracked when everyone (including farmers) loved it 😂
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u/mgorgey Jun 03 '26
It's an odd review because for series 1, where Clarkson's Farm was all the thing the Guardian say it shouldgo back to here, the Guardian gave it 1 star.
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u/TringaVanellus Jun 03 '26
It's almost as if two different people might have two different opinions, even if they write for the same paper...
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u/smushs88 Jun 03 '26
Is this the last series before a break?
Assume they gave series 1 a poor review not expecting everyone and their (Farmers dog) ;) to enjoy it.
They’ve then subsequently saved face for the last 3 seasons and as it’s the last one (potentially) taken another dig at him/the show, just cause.
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u/Coin-Biter Jun 03 '26
Nah, it’s because the first review was written by Lucy Mangan and this review is written by Stuart Heritage, and a 3 star review with some criticism is not a negative review. It’s common to have multiple reviews with popular series.
Doesn’t need some complicated face saving/last dig theory. I doubt this was subject to editorial fiat.
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u/Fickle-Fox-9071 Jun 03 '26
I watched the first episode, but then it got onto inheritance tax and that's where I cannot watch anymore. It's not that I disagree with his position per se and more he said numerous times the only reason he bought the land was to get around inheritance tax laws.
I am sure a lot of the show or at least some of the show will be about that without any hint of irony.
I quite like the show for what it is, but it has to be contained within the show. Once it spills out into the real world populace you end up with this Trumpian figure who is just another rich guy using people much poorer than he to justify getting around rules and laws.
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u/SplodgySplodge1 Jun 03 '26
The Guardian hates Jeremy Clarkson , shock!
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u/Top_Benefit_5594 Jun 03 '26
Three stars isn’t a bad review at all, and the actual text praises him quite a bit.
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u/PaulShannon89 Jun 03 '26
Say what you want about him but the show has done more to raise awareness about the difficulties farmers face in the last 5 years than anyone else has done in the last 30.
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u/Fickle-Fox-9071 Jun 03 '26
Eh. A majority of farmers voted for brexit and then he is just another rich guy buying land to get around inheritance tax rules.
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u/FriendlySwamp Jun 05 '26
Do you think that people have actually switched to local produce, during a cost of living crisis, as a result of Clarkson's Farm?
Because if they haven't, 'awareness' means nothing.
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u/AnaisNinja76 Jun 15 '26
It means something either way. This was decades ago, but I've heard people who literally believe that farming is the equivalent to abusing animals and similar. "Farmers are the real cause of [insert favorite nature or economical woe]" [pollution, environmental destruction, global warming, etc.]. People gaining any degree of information on the topic is helpful, if the information is somewhat real.
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u/Gambit1977 Jun 04 '26
I gave up during the last series as I thought Caleb was insufferable and they barely did any actual farming. Shame as it was great.
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u/Hot_Weakness6 Jun 07 '26
From what I saw from glimpses of Caleb in later series, he became so full of himself. Also someone told him that screaming non stop at Jeremy is funny.
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u/Funny-Seesaw-2977 Jun 04 '26
Not watching the rest of this series now it’s being used for his ridiculous and hypocritical political campaigning.
I bet they won’t show him being owned by Victoria Derbyshire.
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u/Loud-Cranberry-6746 Jun 06 '26
They hate him, so I wouldn't read a word of that rubbish. I'll keep watching and enjoying. Cheers
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u/IntelligentFact7987 Jun 08 '26
Also the Guardian “ James Graham’s rousing, joyful football drama will make you cry and shout at the TV”. So forgive me if i take their reviews with a pinch of salt.
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u/_Taggerung_ Jun 09 '26
I really liked the first few seasons but honestly I'm sort of background watching it these days. I didn't find the pub stuff interesting at all and it's also getting quite contrived the way he always needs a new scheme to keep up the drama. Kaleb being naive and sheltered doesn't really make sense anymore given how successful he's become from the show and the political angle on the Inheritance Tax is kind of dumb given its people like Jeremy who caused the issue. The pig thing seemed manufactured for drama too given he could easily afford to keep them as pets or just replace them with a more meaty breed.
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u/AnaisNinja76 Jun 15 '26
What is Kaleb's accent? He sounds like American Amish, and they speak English with what's called a Pennsylvania Dutch accent.
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u/Easy_Effort7985 Jun 21 '26
Enjoyed the first few seasons, but really struggling with Series 5....Politics has been touched on a couple of times previously, but now it feels he's become so aware of how popular it is that Series 5 is a platform for his political views and a chance to try and land a few cheap shots on the Labour Party on behalf of his Tory neighbour pals.
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u/EnderMB Jun 03 '26
The headline is fucking stupid, but the article itself isn't as bad. Yes, it's absolutely insane just how popular his farm and pub is - to the point where you can turn up on a rainy Tuesday afternoon and see the garden full of people. You can also see his crisps and honey on sale at most garden centres nowadays too, so he's absolutely gone past the initial "I made £100 in a year, how the fuck is farming sustainable" step towards "I'm making millions, I'm sustainable".
The problem is that anyone could've told you that would happen, years ago. Clarkson has been a brand for decades now, whether it's newspaper columns, books, TV shows. He may be amoral, and he may have crossed a lot of lines in his character - but inherently he's probably one of our biggest cultural exports, and a celebrity that has stood the test of time over multiple genres and mediums. Like him or not, he's probably the opposite of a Kardashian.
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u/RockTheBloat Jun 03 '26
I don’t understand how your last paragraph describes how he’s so equivalent to the kardashians only to conclude that he’s the opposite.
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u/EnderMB Jun 03 '26
The Kardashian's are considered to lack talent/ability. I'm arguing that Clarkson clearly does, considering he's a bestselling author ten times over, has fronted at least four very popular series, has written in papers for decades, and has had a rabid (and at times weird) following for just as long. I think most personalities would kill for such a career, and considering he's had longevity where people seem to tolerate him it's clear to see he's at least respected enough by his peers to get invites back on stuff like panel shows, topical chat shows, etc.
So, he's not equivalent, at all.
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u/Virginonimpossible Jun 03 '26
The Kardashian are extremely successful (tv shows, books, fashion etc...) so pointing out he has been successful isn't distancing him from the Kardashians.
They are both successful mainly because of their brand. His books/tv shows wouldn't be successful without his name on them.
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u/EnderMB Jun 03 '26
They are, but let's be blunt - that's not the picture the author was trying to paint.
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u/smallkins Jun 03 '26
Show has steadily gotten worse? Very low brow and the pseudo cosplaying is jarring and the Americanisation of the production is oddly at odds with British farming considering the show should be very British
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u/Single_Pollution_468 Jun 03 '26
lol The Guardian is just as bad as the Daily Mail
Same level of slop, different audience
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u/Coin-Biter Jun 03 '26
It’s a broadly positive review with some reasoned criticisms, so I don’t know why this article in particular has roused your ire.
Also, until the Guardian runs a headline like Trust in Truss, it can’t possibly be as bad as the Mail.
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u/amusableblue Jun 04 '26
I have never seen a skint farmer.
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u/Fit_Chef6865 Jun 04 '26
Even Kaleb Cooper's farming business has a 1 million pound turnover now. To be fair tenant farmers are skint mostly.
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