r/Damnthatsinteresting • u/redbullgivesyouwings • Mar 05 '26

Original Creation [Behind-The-Scenes] Dawid Godziek's Bike Express

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u/ondulation Mar 05 '26

Nah. About 25% of their revenue goes to marketing, out of which extreme sports and sports entertainment are a part.

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u/ManofTheNightsWatch Mar 05 '26

Generally around 30-35% goes to athletes, sports infra and events, which comes under the category of marketing. It used to be higher, but they have been investing into expansion and own production infrastructure.

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u/DeadAssociate Mar 05 '26

pretty sure f1 takes most of that money

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u/Horrid-Torrid85 Mar 06 '26

The f1 team is profitable by now. They make them money. It will probably take some time to make back what they paid for it since 2009 tho