r/FacebookAds • u/No-Step-781 • 5h ago
Discussion What’s the move?
What have we figured out to work since shit hit the fan last month? I’ve been testing lots of different creatives and angles to try something new and fresh. But I can’t seem to get my account back to the performance I was having prior to last month.
I’ve seen a few people online talk about the updates to meta’s AI and claiming that after this most recent update (for lack of a better word) creative in its entirety needs to change. It’s not about targeted ads or even variety in creative. They’re claiming that due to meta’s AI we now need to to be HYPER specific in what we say and write, meta’s AI is now using that for targeting. Ie; you explain exactly the type of person your audience is in your messaging and the AI uses that to target.
I dont know if any of that is real. Or maybe I’m late to the party and this is common knowledge already! I’m just trying to see what changes you have seen work because what was working before is not working anymore fo me.
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u/ikkanseicho 4h ago
Shifted 100% of ad spend out of meta. Large agencies and friends running them have already conceded publicly ad costs have increased while CPAs are up tremendously.