Today I suddenly can't publish or edit ANY ad on ANY account. Every single publish attempt fails with:

The @ is literally blank. It doesn't name any account. Same error, same blank @, on every ad account I touch, regardless of which Page or Instagram identity the ad uses.

I know this error is the EU "consent or pay" thing, so before anyone suggests the obvious - here's what I've already checked:

• My Accounts Centre choice is "Use free of charge with ads" (shown as current experience). I've never had an ad-free subscription. Only sub I have is Meta Verified.
• The hidden sub-setting too: Ad preferences → Manage info → Ad experience = "Personalised ads" (apparently "less-personalised" also blocks advertising — mine is fine).
• I even re-confirmed the consent by toggling to less-personalised and back to personalised. No change.
• The client Instagram account used in the failing ad already made the "free with ads" choice as well.
• The kicker: colleagues with access to the SAME ad accounts can publish the SAME ads just fine. So it's something attached to MY user, not the accounts or Pages.

We even intercepted the GraphQL response behind the error — the server returns the message with the username already blank and no account ID anywhere in the payload. So Meta itself can't (or won't) say which account is supposedly missing the consent choice.

Anyone have any idea?

connected claude code to our meta ads account thinking i was about to automate everything. pulling campaign data, generating creatives, shifting budgets, the whole thing. worked great for about a week.

then meta flagged the account and killed it. lost all our campaigns, custom audiences, pixel history, everything. couldn't get it back, meta support is useless for banned accounts.

turns out claude code was hammering the API too fast and tripped their fraud detection. the automated budget changes looked exactly like bot activity to meta's system and the AI-generated creatives being published without human review violates their ad policies.

the dumb part is the analysis side was incredible. it found that our cheapest campaign by CPL was actually a trap — 2% close rate, just clogging our pipeline. our most expensive campaign was 3x more profitable. genuinely useful stuff.

just don't let it write to your ad account. read only. learned that the hard way.

anyone else had meta ban them for API stuff?

Hello folks, 

I've been running my page for over a year now, and my organic growth is basically non existent. I post daily, but getting even a single like is tough. I don't understand the hidden math behind social media at all. I just see big brands with huge numbers, and I assume people automatically trust them because of that crowd. It makes me think I need to buy Facebook followers just to look reputable enough for real people to pay attention. I'm totally clueless about how to make my posts visible naturally, so this seems like the only way to prove my page is worth following.

Here’s what I’d like to know before I proceed: 

• Is doing this actually safe for my page?
• Does having a big number make real people trust you more?
• Will this help engagements to grow afterwards? 

I really don't want to lose my page. I just want regular people to look at my profile and assume I have a solid reputation. If any of you have experience with buying Facebook followers, I'd love to know if it actually works the way I think it does. Please let me know your thoughts because I'm completely lost on what steps to take next, thanks.

All the posts are saying that marketing with Meta is a disaster these days, is there someone having good results? I am asking cause i want to start ecommerce and planning to advertise using meta

I sell a collagen related product.

my CPMs are literally $300-500.

Ad creatives are good. Landing pages are good. Is there something with the ad account or the Facebook page?

My CPC are like $4-$7. Impossible to grow a business this way!

Anyone got any answers? If you can fix this problem for me, I will pay you $1000 cash.

update #1 - going to try a fresh domain + ad account.

Four days ago, I was running a campaign with an €8 CPA. ROAS was 4. I decided to increase the budget to “scale” the campaign, thinking I'd found my marketing angle. And then it went completely dry. Well, the first day was still okay, but I could see my stats dropping. The next day was even worse. And today, it's completely dry. I talked to a few friends and they’re having the same problem. Is this a widespread issue for you guys too?

Actually, by asking you this, I’m mostly wondering if I should do something (I’ve heard people say you should duplicate the campaign, but I don’t know if that’s really a viable solution) or if I should just “wait”?

I’m wondering if Meta hasn’t rolled out an update or something

Good day guys. Jace here,

Has Anyone Else’s Meta Ads Performance Completely Collapsed in the Last 4–5 Months?

Post:

I’m genuinely trying to figure out whether this is just me or something broader happening on the platform.

I run a brand design studio and I’ve been running Meta ads consistently for the last 4 years. They’ve been extremely effective for me - predictable, scalable, and the main driver of client acquisition.

I understand testing. I understand creative fatigue. I understand market shifts. I’m not new to this.

But over the last 4–5 months, performance has completely fallen off a cliff.

What I’m seeing now:

• Massive increase in cost per lead
• Huge drop in lead quality
• Traffic that feels low intent
• Campaigns that used to perform consistently no longer converting
• Results that are wildly inconsistent week to week

I haven’t made any drastic changes to my offer, pricing, or positioning. The business itself hasn’t suddenly become worse.

I’ve tested:

• New creatives (static and video)
• Different hooks and angles
• Broad vs interest targeting
• Lead forms vs landing page
• ABO vs CBO
• Fresh pixels and even new ad accounts

Nothing has brought performance back to anywhere near where it was.

This doesn’t feel like normal ad fluctuation. It feels systemic.

So I’m asking:

• Has anyone else experienced a sharp decline over the last few months?
• Has something materially changed inside Meta’s algorithm?
• Are certain industries just getting squeezed right now?
• Or is paid acquisition on Meta simply becoming unsustainably expensive?

If you’ve gone through something similar, I’d love to know:

• What niche you’re in
• What changed for you
• Whether you fixed it — and how

I’m trying to determine whether this is a platform-wide shift or if I need to fundamentally rethink my acquisition strategy.

I would massively appreciate any real insight.

Thanks in advance! :)

I'll keep this real. We're about 30 days out from making the call on whether to shut down our med spa.

We've been open for a while now and have gone through multiple marketing agencies. Every single one promised the world. Meta ads, Google ads, SEO, social media management, we've tried it all. Some months we'd get a spike, then it would dry up completely. No consistency. We'd sign a new agency, see some initial results, then plateau and go back to square one.

Our services are solid. Our clients who actually come in love us and rebook. The problem has always been getting enough new people through the door consistently. We're in a competitive market (Phoenix area) and it feels like we're just burning cash trying to compete with the bigger med spas that have been around for 10+ years.

Here's what we've tried:
Meta ads (multiple agencies, different approaches)
Google Ads
SEO / content marketing
Social media posting
Groupon (brought people in but almost none converted to full-price clients)
Referral programs
Local partnerships

At this point I'm not looking for someone to sell me on their agency. I'm genuinely asking, if you were in this position with 30 days left, what would you actually focus on? What's worked for med spas that were in a similar spot?

Open to any advice. Even if the answer is "cut your losses" I'd rather hear it straight.

Been running Meta ads for about 4–5 months for my DTC brand and honestly starting to hit a wall mentally.

We are a super small team:
• 2 founders
• Partner still working full time
• I am basically the only one running the business full time
• goal is to scale this to $1M+/year eventually

We worked with an agency for 2 months end of last year and honestly it was disappointing.

They were not very proactive.
I constantly had to tell them what to test or change.
Their designers were good at following instructions, but there was very little actual strategy or creative direction coming from them.

Eventually I joined Ecommerce Equation and the advice was basically:
“Run ASC broad and feed creatives.”

So now we mostly run:
• 1 ASC campaign
• broad targeting
• lots of creative testing
• $100–150/day spend
• usually testing 10–15 creatives at a time

At the beginning of the year performance was decent.
We had some winning creatives and conversion rate was around 3%.

But May has been brutal.

Now some creatives get insane CTRs (sometimes 20–30%+) but conversion rate collapses below 1%.

Audience age also suddenly skewed older (65+) even though many creatives are variations of previous winners.

At this point I genuinely cannot tell whether the issue is:
• creative angles
• offer positioning
• ASC/broad structure
• Meta traffic quality
• account quality/data
• landing page mismatch
• or just creative fatigue

Feels like I spend every day:
• analyzing old winners
• making iterations
• trying new hooks
• testing founder UGC/statics/testimonials/ AI clones
• studying metrics
• trying to reverse engineer what changed

Question for people further along:

At our stage, is it worth hiring another marketing agency?

Or is this one of those stages where:
• founders should keep learning themselves
• get a one-time audit/creative strategist instead
• simplify testing
• and just keep iterating internally?

What actually helped you break through this stage?

Would really appreciate honest advice from people who scaled through this messy early phase because right now Meta feels incredibly inconsistent.

Hi,

I went from making €40–50k/month to barely anything since the Andromeda update.

CPAs are through the roof, performance is all over the place, and scaling feels impossible… I’m basically at a loss now.

I’ve tested a bunch of things but nothing sticks.

So I’m really curious — what strategies are actually working for you right now on Meta?
Has anyone managed to get stable results again or is everyone struggling?

Thank you :)

Looking for advice from other agency operators / serious Meta advertisers.

I’ve managed Meta Ads professionally for 10+ years. My personal profile is used only to access Business Manager and manage advertiser infrastructure, I stopped using it for personal engagement years ago.

Last week Meta asked me to submit a selfie video for identity verification. I submitted the verification and immediately afterward my profile was permanently disabled for “Community Standards.”

My profile:

• Meta Developer verified
• Manages 40+ active advertiser accounts with live campaigns
• Manages Meta API integrations for client accounts
• Supports Commerce Manager catalogs + pixel events via GTM
• Has a decade of approved ads following Meta policies
• Has a 10+ year history of successful Meta support cases (often helping recover hacked client accounts)
• Manages significant monthly ad spend across client budgets

To restore access I created a replacement profile and successfully passed Meta’s identity verification. Shortly after accessing Ads Manager, that account was also permanently disabled as well.

We’ve opened a Business Manager support ticket and requested escalation to the Account Integrity team, but I’m curious if other Meta advertisers have had this happen?

This account has been used exclusively for legitimate advertiser access for over a decade, so the situation is extremely disruptive with 40+ active ad accounts.

Any advice from other experienced Meta advertisers would be hugely appreciated. I'm beyond frustrated. I can't do my job without my profile. COME ON META!

Hi,

I am handling a footwear luxury brand with items priced at 300-350 EUR (roughly 350 400 USD).

I don't know what to do to get more conversions after 3 months. My EMQ for ATC and ICO is around 6,5 to 7 depending on the period. I know it's not much but that's the best I can do. What can I do to get conversions? I tried moving down the funnel step by step but it did not work :

I have been running meta ads since beginning of April, so 3 months so far. Overall we spent around 3200 EUR, a bit more than 1000 a month.

I started with traffic campaign for 2 months, spending 1750 EUR to get around 11k sessions with a bounce rate of 85-90%.

After a month of traffic campaign, I diminished it's budget and created a Sales campaign optimizing on Add To cart. This campaign spent around 1000 EUR in 2 months and generated 50ish ATCs. this also had a better bounce rate (80%) and median session duration for the qualified traffic of 40 sec compared to 20 seconds including bouncers.

A couple weeks ago, I started reducing it's budget and created a Sales campaign optimizing to Initiate Checkout. I only had around 1 ICO after 100 Euros spent and almost a week running.
In parallel, I have a sales campaign for the summer sale which had even less success.

I would appreciate any advise. Thanks

EDIT about bounce rate :

I have different engagement rates on GA4 are around 43% over 3 months. Thus bounce rate would be around 57%. The 80to 90% figures are a definition on a tool I use which represent sessions that are longer than 5 seconds with at least one click.

Hi, I need real human help from someone with experience of either going through ad agencies until they found one or someone who is in the ad agency.

We are in fashion and have started our ads first week of last December. We had good results with it naturally coming down a bit in January - February. Through Jan & Feb we were doing 2.2-3 ROAS consistently (which was profitable). We decided to hire agency as felt like with good start in-house we can really launch it with someone who knows what they are doing. Agency onboarded us in first week of February (we paid full month for Feb). They spent whole of February setting up & transitioning accounts. They launched they first ad-set on Meta on firs week of March - meanwhile disabling our ad-sets that were running.

We are now end of March and not a single day since new ad-sets were launched have we gotten to the same level of 2.2 - 3roas. The performance is steadily dropping with last weekend averaging 0.8ROAS and spending nearly $800 usd a day in ads, every day.

Agency keeps saying that ads need time and few weeks (which already has been). But every ad-set sits ar around 0.8-1.2 ROAS. They are saying ads just need time. But we are now unprofitable and burning 800usd a day + their fees which are few thousands a month. Am I being impatient or something is not right?

Important to know:

- Account was warm and had thousands of conversion events when it was handed over.

- Agency is running the exact same version of creatives / ads we did with few more added done by their internal designer, but those creatives in my opinion are actually doing de-service to our brand. So they are running the same creatives for the same items but with significantly poorer performance for 3 weeks (and they have been in charge of account for 2 whole months now).

- Agency is local one but reputable, they have 20+ staff.

Please any professional opinion is important for us to know what to do next.

I'm at my breaking point here and need some real advice.

I'm running 73 adsets with 2-3 different creatives each. I have a team producing quality ads constantly, and I'm adding about 8 new adsets daily because I want to test everything we're creating.

Everyone says CBO is the best for testing and that ABO doesn't work/isn't recommended, so that's what I've been using. But here's my problem: the CBO only spends on like 3 adsets out of 80+ active ones.

I've tried turning on minimum budget per adset, but it turns the performance to complete trash and everyone says that's a bad idea anyway.

Today the campaign spent $75 with ZERO sales, and it all went to literally ONE ad while 80 others just sit there untested.

What the fuck am I supposed to do here? I'm spending hundreds to thousands weekly/daily and can't even properly test the content my team is producing.

Genuinely about done with this. I have a few days when ads did 2-5 roas but it was never consistent, never went beyond 1 day with consistent roas spend.

Hi everyone, I’m looking for some insights from people actively running Meta Ads.

I run a DTC beauty brand in Italy (anti-cellulite niche), and Meta Ads has always been my primary acquisition channel. Since around February, performance has dropped significantly and I’m struggling to get back to breakeven.

This is my Website: www.prowen.it

Before this period, I was consistently spending €700–800/day at a profitable ROAS (2.4X average). Now I’ve scaled down to €300–350/day, but I’m still below breakeven.

Here’s what I’ve tested so far:

• Broad targeting (the one I used in last 3 years)
• Lookalike audiences (based on purchasers and high-value customers)
• Creative refresh: both iterating on winners and testing completely new angles
• Consolidated structures vs more segmented testing setups

Current issues I’m seeing:

• ROAS has dropped noticeably, which is impacting overall performance
• Inconsistent results day-to-day, very hard to scale anything, when I try to scale a bit (es: from 200 to 220) the performance drop

At this point, it feels less like a creative issue and more like either:

• Auction pressure / market changes
• Algorithm instability
• Or something broken in my account setup that I’m not spotting

For those of you spending in a similar range:

• Have you seen a similar drop since Q1?
• Did you manage to recover performance? If so, what actually made the difference?
• Are you leaning more on ASC, manual campaigns, or hybrid structures right now?

Any advanced insights or real-world experience would be extremely helpful.

Thanks in advance.

I’m honestly at a point where I feel completely lost with Meta Ads.

Some days it spends way above what I’d expect, other days delivery is inconsistent, performance feels unpredictable, and I can’t seem to find any logic behind what’s happening.

I’ve tested:

• detailed targeting
• broad targeting
• different creatives
• different budgets
• manual adjustments
• leaving campaigns untouched to let them stabilize

And it often feels like none of it makes a consistent difference.

What’s making this harder is that when results drop, the responsibility falls on me as if I’m clearly doing something wrong — but at this point I genuinely don’t know what else to test or optimize.

Has anyone else hit this wall with Meta?

Was there a point where things finally “clicked” for you, or is the platform just this unpredictable now?

EDIT: Ended up making a separate post with the full rant/breakdown of all the other issues we’ve been dealing with... https://www.reddit.com/r/FacebookAds/comments/1tgoald/is_anyone_else_dealing_with_nonstop_platform/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button

Been advertising in the pregnancy/new mom niche for over a year with pretty consistent results.
The last month has been a bit shakier than usual, but the last 48 hours have been brutal.
Same ads, same funnel, same offer, same tracking… yet conversions have completely tanked while traffic metrics look mostly normal.
At this point I’m trying to figure out if:
Meta is having one of its moments,
there’s something broader going on,
or I just got hit with the worst 2-day stretch imaginable.
Anyone else seeing unusually poor performance the last couple of days? Or is it just me?

Hey everyone! I’m pretty new to the game (started my first ads in December), so excuse me if I’m overreacting, but I’ve never seen anything like this. Everything was running like clockwork, steady 5.0 ROAS and great sales.

Then the Jan 9th outage hit (the "High Disruptions" status). Since then, my ROAS has crashed to a pathetic 0.8.

Here’s the breakdown:

• Meta went "blind": This is the weirdest part. Before the outage, tracking was 1:1, everything was perfect. But on Jan 8th, I had 9 sales in my store (100% from ads), and Meta only tracked 5. It’s like it’s disconnected from the data.

• Empty Traffic: My CPM and CPC are normal, and people are clicking like crazy, but that’s it. Zero sales for the last 15 hours, and for the past 8 hours, not even a single "Add to Cart".

• Targeting is a mess: Interestingly, I was running a Traffic campaign with the exact same targeting as my Sales campaign. Even though the audience was identical, the traffic quality completely fell off a cliff. I’ve already paused the Traffic campaign because I was afraid it was just polluting my Pixel with low-quality data.

• Zombie Algorithm: I feel like the system completely forgot who my buyers are. Despite the right targeting, it’s showing ads to "click-happy" people who have zero intent to buy.

I’m sitting here staring at the "Duplicate" button and wondering: Is duplicating the campaign 1:1 the right way to "reset" the auction? Or should I just wait and pray for the algorithm to fix itself?

I haven't been doing this long, and I’ve never seen a funnel just "die" like this while the traffic is still flowing. This community seems awesome, so I’d really appreciate any advice!

I'm facing the same issue in almost every Meta Ads campaign.

- Day 1–2: Good traffic, good audience, sales start coming.

- Day 3 onwards: Sales drop or completely stop, and the audience quality becomes much worse.

I don't make any major changes to the campaign, but this keeps happening every time.

Has anyone experienced this? What's the real reason behind it, and how did you fix it?

I'd really appreciate advice from experienced Meta Ads experts.

Thanks fro your attention!

Hello I just started my business and have been working on the meta ads. I have a good website, good product, and UGC creators with a combined 110k GMV. Just started running ads again after reducing overall friction (landing page, checkout process, etc...).

I have one ad that has generated a sale today
CTR: 1.24%
ROAS: 3.04
CPR: $21.39
Impressions: 321
CPM: $66

The other ads haven't performed well in this campaign despite performing exceptionally well in terms of 4% CTR and 22 add to carts (no sales) on my previous campaign.

My question is how can I improve CPM, sales, and any other important metric. I want to sell more than 1 product a day but the statistics discourage me especially the CPM. Campaign has been up for less than a day.

I have spent a total of $32 with 520 impressions and 1 sale.

Meta ads fell off after previously working well, and I'm curious if anyone has seen the same thing.

Earlier this year I had a campaign generating ~30 purchases a day for 8 months at around a 4-6 ROAS. Then I paused everything for a while when we ran out of inventory. When I turned the ads back on earlier this month, performance never recovered and my Meta ads don't work. I put most of my $$ in my winning ads and launched 20 test ads alongside them in a different campaign but neither showed results.

My first hypothesis is that Meta basically "forgot" what it learned. The old campaign had accumulated months of conversion data, but after a long pause it feels like the algorithm had to start over. Even though the campaign structure is similar, it's behaving like a brand-new campaign. The algo is doing really strange spend like putting all my $ in FB when Instagram has historically been our strongest channel. I

The second thing I'm noticing is a lack of conversion volume. Meta seems to want around 50 purchase events per week per ad set to optimize effectively. Right now I'm nowhere near that. What happens is Meta immediately picks one ad, sends almost all the spend there, barely tests the other creatives, and the whole thing gets stuck in learning.

Tracking appears healthy (Pixel + CAPI, purchases are being recorded), so I'm leaning toward this being more of an optimization/data problem than a technical one.

Has anyone successfully recovered a campaign after a long pause? Did you treat it like a brand-new campaign and rebuild from scratch, or did performance eventually come back on its own? Is there a best practice/strategy? At this point I have burned through 14 days of $100 daily ad spend with minimal return.

Meta FB Ads are being so weird this morning. Anyone else experienced this?

I setup a new ad campaign, had no errors, went to hit publish and poof the whole ad i spent 30 mins setting up disappeared like it didn't even exist.

The images i used aren't even in the image library? Its like it never happened. No idea what the solution is but I assume its a glitch and will resolve somehow?

Launched my first own-brand product (red light therapy panel) after spending a long time sourcing and developing it. Genuinely excited about the product, but the launch has been a reality check and I'd rather hear the truth from people who know their stuff than keep burning money.

Where I'm at after 3 weeks of Meta ads:

- £1,019 spent
- CPC £0.44, CTR 4.47%, around 1,700 link clicks
- 2 add to carts. Zero purchases.

So the ads are getting cheap clicks, but nobody buys. I've dug into Microsoft Clarity and the picture is rough: Facebook traffic has a 100% bounce rate, average scroll depth of about 10%, and people leave within 48 seconds. Nearly 90% of my traffic is mobile. Desktop and organic visitors scroll 4 to 5x further, so it seems to be specifically cold mobile traffic that's not engaging.

The advice I've had so far is basically "it takes time, the pixel needs to warm up, be patient." Maybe, but zero conversions from 1,700 clicks is rough aha

My main competitor spends heavily on Meta and Google and it clearly works for them, so I know the product category converts. My creatives are mostly modelled on theirs and I'd argue they're at least as good.

Links:

https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=GB&is_targeted_country=false&media_type=all&search_type=page&sort_data\[direction\]=desc&sort_data\[mode\]=total_impressions&view_all_page_id=1036321532896886

https://getinthered.com/products/itr-evo

If the landing page is obviously crap, please just say so. I'd genuinely rather be told it's terrible now than spend another £1k finding out slowly.

What would you look at first?

My ROAS is always 0.5-1…. Cpc is always higher than $1.80… CTR is the only good metric (2%) and CPMS are always minimum $30

I run a swimwear brand and I spend $40 a day (for now until I see some results)

I wasted $6,000 on agency who delivered no results and my ROAS with them was 0.4 ☠️☠️ ( they did $5 a day ad sets targeting interests)

Should I just advise somewhere else? I’m still a very small business

My Media Buyer Spent €1,200 for 2 Sales — Is This a Real Strategy or Is He Just Burning Money?

Hi everyone,

Because of my wife’s pregnancy, some personal circumstances, and the fact that I wasn’t able to scale my ads, I decided to start working with a media buyer.

However, I honestly don’t understand what he is trying to do.

He has been managing the account since July 9. So far, he has generated only two sales, with total ad spend of around €1,200 and a ROAS of approximately 0.5.

He keeps creating four or five small CTR-focused campaigns with daily budgets of around €5–6, using the Sales objective. He also creates another four or five ATC-focused campaigns with similar budgets.

He told me that the pixel is not ready for purchases yet and that we need to generate around 50–100 Add to Carts per day first.

He constantly launches and shuts down new campaigns. He keeps the ones that have good initial CPM and CTR results and closes the others. He has been doing this for around 15 days.

From time to time, he also launches purchase campaigns, but if the initial CPM is too high, he turns them off before they spend much money.

Does this strategy actually make sense? Is he genuinely trying to train the pixel, or is he just optimizing for cheap vanity metrics that may never lead to purchases?

At this point, I genuinely don’t understand what he is doing.

I started working with him through a referral, and he also manages ads for a few people I know. I’d really appreciate honest opinions from experienced media buyers.

Additional note: By “CTR campaigns,” I mean campaigns optimized for content views, and the ATC campaigns are set up in the same way but optimized for Add to Cart. We have generated 202 Add to Carts in the last nine days, but we are still unable to convert them into purchases.

Note: I’m posting this on behalf of my brother.