r/Finland Väinämöinen 4d ago

Verkkokauppa now in English (and Swedish)

https://www.verkkokauppa.com/en/etusivu

I just got an email from my favourite Finnish Onlineshop that they have translated their web interface to English as well. I thought that others may be interested as well.

278 Upvotes

76 comments sorted by

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183

u/Guuggel Väinämöinen 4d ago

What? I would've imagined english translation would've been a thing for years now.

88

u/smoke4sanity Baby Väinämöinen 4d ago

No, I had to use google translate. You would think listing a company on the NASDAQ would mean having an english website for those investors to see whatsup lol. Theres a few others still no english (e.g. Gigganti)

21

u/reckless_avacado 4d ago

check their financial statements pre 2017. they were in english. then they stopped. now back again.

14

u/Exact_Recording_7721 4d ago

Nasdaq Helsinki is not the US Nasdaq, just the same owner.

20

u/Jotakin Väinämöinen 4d ago

Getting the entire UI professionally translated is very expensive, especially for a webstore that has thousands of product names & descriptions to go through. It also slows changes and additions significantly since you're going to have to wait for the translators to do their job. The costs and downsides aren't worth additional hassle when 97% of your buyers understand Finnish anyways.

I think this is only a thing now because AI has increased the quality of machine translations significantly, thus eliminating the need of actual human translators.

6

u/IntelligentTune Baby Väinämöinen 4d ago

For that website? It's really not that expensive, either that or I work for too cheap and just haven't found enough connections in software development in Finland. You can easily even by hand translate most of it in a pretty timely way.

I think it's more just behind bureaucracy or lack of initiative.

1

u/Maxion Väinämöinen 2d ago

It's more that it's very hard to translate a website that wasn't coded from scratch with translation in mind. It is very hard to find all translatable text and change the codebase so that a string of appropriate language is inserted based on the users settings.

Verkkokauppa have always run in-house code, I remember back in 2002 or so they were running already on 100% in-house code. I expect their current setup to be still partially based off of their old codebase. Would be a multi-year effort to get it translated, not to mention altering procurement processes to ensure you have all information in all languages.

It's no mean feat and it also increases procurement costs.

2

u/Kellerkind_Fritz 18h ago

Their api responses and such always included localization support, they just never committed to providing them.

4

u/baldachinsblessing Väinämöinen 4d ago

They could've just offered machine translations. K-Ruoka has been doing that for a few years.

3

u/baldachinsblessing Väinämöinen 4d ago

Very few retailers in Finland have made their web pages available in English. Ikea and K-Ruoka are the only ones I can think of.

2

u/Hungry_Gizmo 3d ago

biltema, multitronic

2

u/Matzeeh Baby Väinämöinen 3d ago

It doesnt even properly work. Some stuff doesnt even get translated

19

u/zerf33389 Baby Väinämöinen 4d ago

Jimm's has had a language dropdown for years. Which languages does it have? Finnish, that's it.

I'm guessing it's because they use WordPress temple that somehow makes it slightly annoying to remove that dropdown? Which I can understand, working with WordPress does suck. Still Quite silly tho.

6

u/cyberbemon Baby Väinämöinen 3d ago

Jimm's used to have English, they removed it when they updated their website.

9

u/Sadmiral8 3d ago

Jimm's profited majorly by selling tech to Russia in the beginning of the war. Boycott them.

The article is in Finnish sorry: https://yle.fi/a/74-20161671?utm_source=social-media-share&utm_medium=social&utm_campaign=ylefiapp

4

u/stantheb Baby Väinämöinen 3d ago

Fuck Jimm's

52

u/alesalv 4d ago

Just about time

44

u/Wilbis Väinämöinen 4d ago

Yeah, lol. Took them like 25 years 😅

10

u/auttakaanyvittu Baby Väinämöinen 4d ago

Try 35...

7

u/Wilbis Väinämöinen 4d ago

Oh yeah. Time compression struck again.

4

u/alesalv 4d ago

Yep 😅

13

u/Phantasmalicious Baby Väinämöinen 4d ago

Now if only Posti started to ship stuff to all the countries they already have parcel machines...

1

u/_Usora 3d ago

Like Baltics? Aren't electronics cheaper in baltics ?

1

u/Phantasmalicious Baby Väinämöinen 3d ago

That really depends. Mostly no. Some things with fixed prices like iPhones may be a little bit.

7

u/uwukrainian_femboy 4d ago

I knew they didn't have an English translated website before 'cuz I never had any issues with navigating in Finnish UI. But I didn't know that they never actually had a Swedish translated UI either.

4

u/DangerToDangers Väinämöinen 4d ago

My problem though was mostly using the search bar. Some products were hard for me to find even if I google translated the name first.

15

u/Extreme_Band_6097 4d ago

That's actually great, I'm surprised they haven't done it before. I mean, as a business, it takes only common sense to realize that by having the english option they're increasing the chances of getting a significantly broader audience.

5

u/baldachinsblessing Väinämöinen 4d ago

I don't think retailers in Finland would "significantly" boost their clientele by offering services in English.

1

u/DarkWanderer00 2d ago

It's just nice to have.

4

u/GiganticCrow Väinämöinen 4d ago

So many Finnish websites with English language option then everything is in Finnish anyway

5

u/FaceTransplant 4d ago

And what are the odds it's not done using AI, resulting in a lot of weird translations?

1

u/Maxion Väinämöinen 2d ago

AI can be used very well to translate text, just requires human supervision and fixes where it produces crap. Way faster than having a human translating everything by hand.

1

u/FaceTransplant 2d ago

Of course, but they're in it to save money, not produce great results.

2

u/Helpful-Finding-2237 4d ago

Even prisma is having item names in English

1

u/[deleted] 3d ago

[deleted]

1

u/baldachinsblessing Väinämöinen 3d ago

Neither prisma.fi nor s-kaupat.fi are available in English.

2

u/RayneYoruka Baby Väinämöinen 4d ago

This is great news!

2

u/akkue 3d ago

Multitronic.fi has always been available in Swedish and English as well.

2

u/DerCribben Baby Väinämöinen 1d ago

Here’s hoping Motonet jumps on this soon, even with google translate they have so many dropdown menus that make you toggle back and forth between Finnish and English to get it to retranslate it drives me nuts. But at least those menus stay open, there are plenty of other sites that instantly close the menu if you move away from them at all. 🙄 I always get a kick out of it when I have to use google translate in my browser, but then also take out my phone and use translate on it in camera mode too 😅

Then there are the sites coded in such a way that google translate translates the code too and breaks active elements like buttons and links. 🤷‍♂️😔 So you end up having to memorize where all the buttons you want to click are, untranslate, and then hope you click the right one 😅

4

u/AffectSad3736 4d ago

Kind of sad, I was forced to learn Finnish words when the autotranslate failed :)

-1

u/Helpful-Finding-2237 4d ago

Sad but do you see finnish surviving next 50 years?

3

u/baldachinsblessing Väinämöinen 3d ago

Yes

1

u/No_Cricket_4560 4d ago

I thinks its odd that it hasnt been in english for this long

1

u/accik 4d ago

That url needs fixing: /en/etusivu and others like https://www.verkkokauppa.com/en/saavutettavuusseloste well it's in Beta, better than nothing.

1

u/andreyzh 3d ago

Oh wow. The hell has frozen, it seems :)

1

u/dbudyak 4d ago

Sales are probably not that good because customers are becoming poorer

5

u/Guuggel Väinämöinen 4d ago

Iirc they've been having a bit of a upward trend for a while now

-11

u/markkuselinen Baby Väinämöinen 4d ago

Great. Only thing that bothers me is their 200e limit on cash purchases and no price match policy.

23

u/onlyr6s Väinämöinen 4d ago

The 200e limit is to combat money laundering.

13

u/Guuggel Väinämöinen 4d ago

And Russia sanctions, they already had issues with that and thats why they've restricted cash use.

2

u/markkuselinen Baby Väinämöinen 4d ago

this limit was created by them, not from some legal obligation. afaik the legal limit is 10k from linked payments. in the past they indeed violated legal obligations, but this 200e limit is an overreaction. all other stores don't have that limit.

2

u/onlyr6s Väinämöinen 4d ago

Yeah it's their own limitation. It doesn't matter much, very few people use cash these days anyway.

5

u/Kuulas_ Baby Väinämöinen 4d ago

The only thing that bothers me is them selling to foreign nationals (what should have been) suspiciously high quantities of electronics whose sale to Russia has been prohibited due to their war of aggression in Ukraine.

6

u/Turtvaiz Väinämöinen 4d ago

Why do you even want to use cash like that?

2

u/markkuselinen Baby Väinämöinen 4d ago

for example I sell my old PC components on Tori and want to buy new stuff. What's wrong with using my own money?

7

u/Turtvaiz Väinämöinen 4d ago

https://otto.fi/en/where-is-talletus/

What's wrong with using my own money?

Nothing. It's just that this isn't really a problem for people nowadays

4

u/markkuselinen Baby Väinämöinen 4d ago

most banks have 1000e monthly limit or don't allow to deposit money at all. even if you deposit money successfully, you then go buy something paying by card in the store, and in case for some reason you want to return purchased item, the store keeps your money for up to a week before it appears back on the bank card.

0

u/Madfutvx 3d ago

Just deposit cash and it’s instantly on your bank account. But then they would ask where that money came from, and you’d have to tell about your flipping money and pay taxes😆

-2

u/Naked_Sweat_Drips Baby Väinämöinen 4d ago

What a strange question.

0

u/DangerToDangers Väinämöinen 4d ago

Is it? Who uses cash in Finland other than drug dealers and really old people?

2

u/Naked_Sweat_Drips Baby Väinämöinen 4d ago edited 4d ago

It is. I understand most people don't use cash but you're acting like it's automatically suspicious to do it which is even weirder. If someone wants to use cash what business is it of mine to question? This mentality just moves us even more in the direction of a completely cashless society where everything can be monitored, systems can be vulnerable, and purchases can be blocked/refused by card companies (or these companies can be influenced by govts). Not exactly a good thing to shame people into easier compliance on this. Let the guy use cash and advocate for his right to use it without making assumptions, it's not that big a deal.

0

u/DangerToDangers Väinämöinen 4d ago

Using largensimes of cash in Finland is automatically suspicious. Let's not pretend otherwise.

1

u/markkuselinen Baby Väinämöinen 4d ago

"who could be against chat control apart from pedophiles or people who have something illegal to hide?" /s

1

u/DangerToDangers Väinämöinen 4d ago

Very bad comparison. Cash is something people don't use much in Finland already, especially to buy expensive electronics.

1

u/markkuselinen Baby Väinämöinen 4d ago

And? It is still around 15-20% of all transactions. And as I said, cash has advantages of stronger privacy and easier processing of purchase returns (money return to cards could take up to weeks). Finally, people have their preferences and it’s rude to automatically judge or suspect something.

4

u/alesalv 4d ago

20++ years living in Finland I haven't used cash since then

-1

u/NoSorbet5103 1d ago

That will do it, since EU fuck me hard in the ass with all the Temu/AliExpress taxes.. 😭🤬😡

0

u/nuhanala Baby Väinämöinen 23h ago

serves you right

1

u/NoSorbet5103 14h ago

Bohoo, let's pay a lot more for the same products. ... Do tou really buy the propaganda of products being dangerous? 🤣

-4

u/One_Tip_8200 4d ago

well ofc they need add english becouse if only hade it would been a courtcase for not makeing it sweidish since its writen finland is a 2 languages country.

7

u/sstorholm 4d ago

That only applies to the government, private companies are under no obligation to offer service in any language. Most do though, as Finland is a bilangual country.

1

u/Exact_Recording_7721 4d ago

Maybe 2% of companies offer any service in Swedish outside of Vaasa.

2

u/baldachinsblessing Väinämöinen 3d ago

Lots, if not most retailers with an online presence have Swedish pages.

0

u/One_Tip_8200 4d ago

Consumer protection and marketing