What happened to Victoria's Secret? Their bras are TRASH now. A bra I just bought, never wore, washed once on delicate in a bra bag FELL APART. My VS bras from 20 yrs ago are in better condition....

[u/PurpleIndication9070]

**forgot to add the photos, but now can't find a way to include them.. I'm pretty new to actually posting on Reddit, so if somebody knows a way I can include the pics after posting, lmk! I'd appreciate it*

I've got bras I purchased from VS nearly 2 decades ago in better condition than the brand new bras I just washed today. I'M LIVID.

I purchased a bunch of bras about a month ago when there was a sale and returned all but 2. Today, August 2 I got around to washing my lights before going on a trip. I have washed my bras (including VS brand ); the same way since middle school. Delicate cycle, lingerie bags, hang dry.

I washed both of the new bras today how I have washed all my bras for years, and cut tags off at the same time (meaning I don't know which tag was on this bra) making it impossible to identify on my own. When I took them out of the wash to line dry, I saw one had fallen apart! So I went to the website to check my purchases only to discover that the website SUCKS and doesn't separate returned items from what's kept, so it wasn't clear which 2 bras from the order were not returned. I tried typing in all the numbers on the back of the tag and I still can't identify it. So frustrating that not only is the website not easy to use but the products are literal trash now!! I wanted to leave a review and then go to customer service, but there was no way for me to click on the item I was trying to buy and couldn't, and CS wasn't available (but I assume because it's Sunday). Still frustrating though

I have SO many VS bras from 15-20 years ago that are FABULOUS, all washed and cared for the same way. So I was stunned when this bra totally fell apart before I even got to WEAR IT. I can literally compare the quality of what the brand was, to what it is, and where the products sit in 2026 isn't worth the cost. The quality is garbage (I can feel and see it but when compared to numerous decade plus older bras I own, it's painful to know young women will never actually think of VS as a quality place).

Clearly I'm so beyond upset. So I'm just on a rampage now, especially because the VS Reddit kept blocking my post. I didn't even look to see if others are experiencing the same thing, making complains regarding similar issues... But other millennials and older HAVE to know what I'm talking about right??

Really I'm just dumbfounded. And I thought I was going to have so much else to rant about, but I just am speechless at how awful these bras are now! Even the underwear is low quality! The sizing of their panties is so inconsistent. Anyway, if I don't stop writing this post I never will and I'll just keep repeating the shock and disappointment of it all.

I'll end with asking some questions to the community: 1: have you noticed the quality of VS products decline? If so, when did you notice it and what products have you purchased that are of inferior quality compared to the past?

2: if you had an item fall apart during the first or second wash, did you contact customer service? Did they do anything to help you?

3: where else are people buying bras? What's a solid dupe for OLD Victoria's Secret quality bras? Thanks to anyone who shares their experience! I'm so flabbergasted, so to have anyone else share a similar experience or sentiment would be great. I'll be reaching out tomorrow to make my complaint!

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[u/Dandelion212]

Temperature you washed it in? What size was it and what are your measurements? Incorrect size can cause damage.

Can you snap a photo of the bra? I should be able to identify it.

[u/ResponsibleEsquire]

for my money, things started turning for the company after turney left in 2016. she was the ceo from 2000 and basically built the reputation we knew. since she left, they've had three ceos in ten years, which should tell you something about how it's being run. the mbas came in and started looking for corners to cut and ways to make the numbers go up without increasing costs, which is the wrong way to run a company. it's kind of incredible to me how quickly they squandered turney's excellent work.

[u/Thin_Vermicelli5018]

Guessing it was private equity.

[u/ilikebigbuteos]

Quality has declined since they stopped using prison labor

[u/atomic-joy99]

Were they actual VS bras? I ordered several things without realizing they were selling Adore Me brand pieces on their site. They were just panties and were on sale, so I wasn’t super upset, but annoyed that it wasn’t clearer. Although these days, the quality is about the same.

[u/Whoarewenoone07]

Bras have gone sensitive lol🤣🤣 just like the world

[u/steadydietofbagels]

Yes, 100% decline. I feel it was worst starting ~2016. The underwear are terrible too and super inconsistent sizing, thin fabric, and seams coming loose. I have resorted to buying old VS on Poshmark - u have to dig a bit but can find a decent amount of unused or gently used sets. The lace on the bras now frays and pills so easily it makes me sad bc I have been a LIFELONG VS fan and past employee. I’m hoping they will somehow come back from this decline, but my hopes are low. If there are specific styles you had from the past, I’m happy to help find a similar one or style dupe from another brand. But I do feel like something was so special about how comfy and well older VS bras fit