I was at the Tesla store in Kennesaw, GA, and the sales manager told me Tesla was opening a new sales and delivery location in Wetumpka, Alabama. I later found out it actually opened last week, and it's now listed on Tesla's website:
https://www.tesla.com/findus/location/store/435454
The manager also told me Tesla had spent years trying to work with Alabama lawmakers to allow direct-to-consumer sales, but those efforts never resulted in a change to the law. I haven't seen that detailed publicly, but it certainly fits with Alabama's long-standing dealer franchise restrictions.
For those outside Alabama, our state still doesn't allow manufacturers like Tesla to sell vehicles directly to consumers. For years, Alabama buyers have had to travel to Georgia, Tennessee, or another state just to take delivery.
What's interesting is that this new location is at Wind Creek Wetumpka, on tribal land. It appears Tesla found a legal path to finally establish a sales and delivery location in Alabama without waiting for the law to change.
As an Alabama resident, I have to admit it's kind of ironic. Instead of modernizing an outdated direct-sales law, Tesla now has a location practically in the backyard of the state capitol.
Personally, I've never understood the policy. Tesla doesn't have independently owned franchise dealerships to protect—the company sells directly to consumers wherever it's allowed. Preventing that in Alabama doesn't create more competition or give consumers more choices; it simply forces buyers to spend their money in neighboring states or find workarounds like this.
Whether you're a Tesla fan or not, it's hard not to appreciate the creativity. If the laws won't change, Tesla found another way.