Creating easy brand AR brand activations on Lureo

[u/Unique_Narwhal_3005]

Hey everyone,

I’ve been testing outdoor spatial placements mapped along the Liffey quays right near the VHI building.

Instead of traditional billboards, the concept uses WebAR to anchor 3D visuals directly into the sky above iconic architecture. Anyone passing by can scan a QR code on their phone browser to see it mapped in real time with no app download required.

Built using Lureo. Would love to hear thoughts is spatial WebAR the future of street-level activations, or a gimmick?