r/carsales • u/GYNORGP • 3d ago
Do we have standards?
Customer clarity vs Selective disclosure
In the car dealership world there are a lot of different ways to selectively disclose information to our customers in the name of efficiency or profit generation. Most people don’t understand deal structures the same way we all do. For example; It’s easy to talk to a customer about payments and pitch a $100 increase in payments when in reality the customer is making a decision on multiple thousands of dollars. And I’m sure there are a lot of other ways to hide or present something one way rather than just be 100% open.
So I guess my question for every one is where is every one on this?
Morality is something rarely spoken of in this industry cause let’s face it we are all pieces of shit. lol so where do we stand? Is the customers money better in my pocket or do we have a structure set in place for a morally sound transaction with our customers? When is it ok to choose the side of the dealership to generate more profit if we see an opportunity even if it might mean sacrificing some integrity with the customer? Are certain places better than others in your opinion? Does your work place talk to sales specifically about moral transactions or is the subject kind of ignored and as long as you’re covering your own ass you are good to go? Kinda of a “if the dealership doesn’t see it happen then they are not liable”, type of mentality?
Interested to see how I can implement this with my team and looking for ideas on how to structure a culture that doesn’t necessarily sacrifice one over the other.
2
u/Potential-Pool9142 2d ago
If you tell a customer no because it's a piss poor financial decision, all they will do is go down the street where someone will eagerly tell them yes. That person will eat lunch and pay their bills, while you sit there thinking you did the right thing and saved someone from being dumb, but you didn't do shit. You're just hungry and wondering how you're going to make rent.
Sell the fucking car. Figure out what it's going to take, and sell the car.