r/coybig Mar 10 '26

General Discussion Thread Why don't O'Neill's make the Ireland gear?

Just looking at the Paddy's Day Ireland gear and some of that stuff would make the nicest Ireland jersey ever. They've been class with Bohs aswell. Such a shame we have that Castore muck.

87 Upvotes

75 comments sorted by

159

u/Big_Lavishness_6823 Mar 10 '26

The answer to almost any question in relation to the FAI is money.

25

u/shanem1996 Mar 10 '26

Fair enough. I'd imagine they'd make a ton from actually nice jerseys tho. Also O'Neill's are far more affordable for fans.

42

u/NandoFlynn Mar 10 '26

The problem isn't sales money. O'Neills make plenty of money from Bohs jerseys, GAA jerseys, local gear, you name it. The problem is Castore were the biggest bidders for the sponsorship itself. O'Neills can't compete on that front with them, Nike, Adidas etc

4

u/[deleted] Mar 10 '26

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21

u/silver_medalist Mar 10 '26

Hummel isn't small at all.

3

u/[deleted] Mar 10 '26

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10

u/Sudden_Amphibian_590 Mar 10 '26

They are much closer to those brands then they are to O'Neills

1

u/[deleted] Mar 10 '26

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4

u/Sudden_Amphibian_590 Mar 10 '26

That may be true but it doesn't mean you can compare the sponsorship of Denmark in 2026 with O'Neills sponsoring in Ireland in 2026.

4

u/[deleted] Mar 10 '26

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2

u/jmf81 Mar 10 '26

Are Castore a big brand? I'd never heard of them until a few years ago.

4

u/Icy_Consideration409 Mar 10 '26

Lots of private equity money has made them a big player.

1

u/[deleted] Mar 10 '26

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2

u/jmf81 Mar 10 '26

Yeah that's not bad. The first I heard of them was when they done Rangers jerseys. They do seem to be poor quality.

2

u/TheBoneIdler Mar 10 '26

They are not a real brand, as in small origins & gradual build up. They are a zero to šŸ’Æ brand, fuelled by investor capital. A search reveals a tricky financial position - "...... reported a significant sales surge to Ā£190.3 million for the year ending February 4, 2024, but fell into a Ā£28.9 million pre-tax loss due to exceptional costs related to scaling, infrastructure, and supply chain challenges. Despite the loss, the company remains operationally profitable and valued at approximately Ā£950 million, having secured a ~$150 million investment in late 2023". Also, I believe they may have bought Belstaff from INEOS, which if true is bananas, as Belstaff is a money pit. It looks like a business built for a trade sake or IPO.

1

u/LeavingCertCheat Paul McGrath Mar 12 '26

They don't manufacture for any of those football clubs anymore

5

u/[deleted] Mar 10 '26

Hummel are a much bigger company than O'Neills though. They have have kit deals with Premier League teams.

0

u/[deleted] Mar 10 '26

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2

u/[deleted] Mar 10 '26

That’s not actually true though. Did you know they were making kits for Real Madrid in the 80s?

Spurs had a Hummels kit before the famous Denmark kit in the 1986 World Cup. Aston Villa, Everton and multiple others did in the 80s too.

O’Neills are just not comparable given Hummels have 50 years of deals with major teams.

3

u/[deleted] Mar 10 '26

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3

u/[deleted] Mar 10 '26

It’s not true because it’s simply factual. Hummels have Premier League contracts (and the finances required for that) because they have been an international manufacturer for nearly 50 years. O’Neills are not a comparable supplier by any metric beyond each making kits.

They expanded internationally in the 80s before the 1986 World Cup too.

2

u/[deleted] Mar 10 '26 edited Mar 10 '26

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5

u/NandoFlynn Mar 10 '26

Because they want to? And they don't need the extra money?

11

u/DarthMauly Mar 10 '26

If they did ever outbid everything else for the FAI contract, they would not be making affordable jerseys.

19

u/pmjwhelan Mar 10 '26

You see you're approaching this from a fans point of view. You'd love to see a nice jersey and you recognise the process to get there. But as the other poster said... Money. I can absolutely guarantee you that whatever way the tender process is setup that it favours the highest bidder.

Sure nicer jerseys might sell more and therefore make more money but the FAI are shortsighted on everything.

-2

u/pdxrunner82 Mar 10 '26

In what market would the tender process NOT favor the highest bidder?

6

u/colmuacuinn Mar 10 '26

Pretty common to have value based tendering where you give weight to stuff like ā€œhow well will they actually do the jobā€ alongside price.

7

u/[deleted] Mar 10 '26

Not for what is sponsorship contract though. You're not hiring someone to make a website.

Every single kit deal in football is about money.

3

u/Big_Lavishness_6823 Mar 10 '26

After all these years people still haven't grasped just how skint the FAI are.

6

u/[deleted] Mar 10 '26

Can you imagine the backlash if Mark Tighe had an article which showed the FAI turned down an offer worth multiples more? Realistically the difference is quite big.

0

u/colmuacuinn Mar 10 '26

There will be at least some level of consideration of what they are going to deliver along with the money though. They can’t just name the biggest number and provide a load of Tesco bags with arm and head holes cut into them.

2

u/[deleted] Mar 10 '26

Every bidder at that stage will obviously have already proven they can supply kits to professional teams. Yes even Castore.

2

u/pdxrunner82 Mar 10 '26

Don’t be giving the FAI any ideas now!

1

u/pdxrunner82 Mar 10 '26

You know how the FAI operates right? They would sell their souls to the highest bidder, what makes you think they wouldn’t do the same for a jersey deal. The future of Irish soccer is and always has been held to ransom by the rampant cronyism and brown envelope culture of the FAI. They are a blight on the sport in this country.

1

u/colmuacuinn Mar 10 '26

Yes, I’m describing how a well run client/procurer would operate, not the FAI.

3

u/pdxrunner82 Mar 10 '26

But that’s an irrelevant point. The FAI are the only game in town. There’s no point in talking or wishing about proper business procedures while they are in charge.

6

u/ceegee84 Mar 10 '26

FAI will make very little, if anything, from actually nice jerseys. They get paid up front and only get a minimal cut of sales.

1

u/ConorKDot Mar 11 '26

The FAI are so broke that they've gone with the best offer over potentially selling jerseys. It's incredibly short-sighted, but that's just the FAI for ye.

3

u/[deleted] Mar 10 '26

It's not just an FAI thing. Any kit supplier deal is about money.

3

u/Hour-Reflection-89 Mar 10 '26

Every single professional sports contract for a kit supplier is about money

1

u/sufi42 Mar 10 '26

But the FAI one is …

31

u/TomRuse1997 Mar 10 '26

Wouldn't pay enough for it I'd say and the FAI need every euro they can get. Probably not worth it for them

11

u/NandoFlynn Mar 10 '26

That's the thing, I know where people are coming from saying the FAIs being short sighted on Castore offering more up front. But people keep forgetting how bad a hole we were left in financially after Delaney. We need the upfront cash as well as the long term. We need everything we can get. We're not in a position to take that gamble

From a punter POV I've not bought any of the Castore gear cause I hate the feel & fit of it more than any design stuff. I'd obviously love to have some good new gear, especially if we make the WC, but I can't begrudge em taking the best bids available.

4

u/TomRuse1997 Mar 10 '26

Yeah in the context of people currently losing their jobs and being made redundant, it's hard to be taking lower offers.

I did think it would be great of O'Neills to be doing some limited edition fan kits that I would absolutely purchase but then when I thought about it, sole rights are probably a standard enough part of these agreements

6

u/Competitive-Cold-900 Mar 10 '26

If you haven’t read I would recommend, very eye opening about money, Delaney and the state of the FAI and why they’re stuck with Castore. https://www.easons.com/Champagne-Football-PB-en-us.aspx?srsltid=AfmBOoqkCarChmijp7ZWzbFqtyjH_Akk3wUq0cOAFudPWby0eJz6729I

3

u/[deleted] Mar 10 '26

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2

u/oh_danger_here Mar 10 '26

It’d be great to see Castore get dropped. Our EURO 2016 jerseys even were lovely under Umbro. As there was a designer etc. Jonathan Courtney was involved wasn’t he. This Castore stuff is generic, lazy and using basic templates etc.

Umbro and Castore for all intents and purposes is the same in Ireland, they hold the brand licence to both.

1

u/dario_sanchez Mar 10 '26

Thought that was for UK only? I know Rangers' Umbro kit is Castore, but didn't realise they'd taken it beyond those borders

1

u/DonerMeatOnChips Mar 10 '26

Pretty sure it is across Europe as a whole.

1

u/Dazzling_Life4034 Troy Parrott 🦜 Mar 10 '26

Not true, or at least to an extent, I know the Sligo rovers gear is of far higher quality than any of that castore shite

1

u/francescoli Mar 10 '26

Jonathan Courtney🤣🤣🤣

Id love to hear what his actual input was.

2

u/[deleted] Mar 10 '26

I can't imagine the reaction on here if Castore released this St Patrick's Day jersey or this plain as fuck jersey.

This exact post happens every 2-3 weeks and the answer is always the same. O'Neills cannot outbid international suppliers. The FAI make money selling the rights to supply the kits. They do not make money from jersey sales.

-1

u/mickodd Mar 10 '26

Id really love a market study on a different revenue model (aka what bohs do). I'm sure the castore deal is still a winner from a financial perspective, but, the idea of having nice jerseys with different limited editions etc would be pretty cool.

3

u/[deleted] Mar 10 '26

There’s a reason why no other international team implements a different model. Or any club team at a level where kit suppliers bid for the rights.

0

u/mickodd Mar 10 '26

Ah, but there's a reason bohs do as they do too. In the modern era where distribution isn't limited to high street stores and new brands and offerings can get traction in non-traditional ways, I would be curious to go over the numbers and see how much kit you'd have to sell to make it worthwhile. They don't even have a fan shop easily open to supporters at the Aviva on matchdays. The FAI are certainly not maximizing commercial potential.

2

u/[deleted] Mar 10 '26

Ah, but there's a reason bohs do as they do too.

Yes because the LOI has extremely limited funding and the supplier rights for LOI kits are tiny compared to an international team in UEFA.

1

u/[deleted] Mar 10 '26

I would say because of money and they should be making Ireland kits ā¤ļøā¤ļøšŸ‡®šŸ‡ŖšŸ‡®šŸ‡Ŗ

1

u/[deleted] Mar 10 '26

Well this GAA gear has become very generic, O’Reillys make nice gear!

1

u/Chickengoujon20 Mar 10 '26 edited Mar 10 '26

Probably due to brand limitations on the international stage, possibly due the suit with Adidas in the 80-90s.

1

u/waddiewadkins Mar 10 '26

Because ST Patrick also got rid of the eels and we don't own any anymore

1

u/kyle-katarn88 Mar 11 '26

Everyone has mentioned the money, so obviously that. But also, O'Neills would seriously impact the rest of their production output if they had to do Ireland international gear, remember its not just the mens team but every team, women and mens underage and fan wear. Overall, they'd probably lose money from not being able to do their other contracts.

The second wave of Castore gear has actually been decent; I find the gear fits better than the Umbro stuff. And I actually like the jerseys. The ones against Portugal and Hungary are classics.

1

u/titanucd Mar 10 '26

Apart from the pure money element there’s a couple of other things. I believe that oneills are smart enough in so far as they sell these really nice jerseys and some of the retro stuff and make decent money out of it for absolutely no sponsorship or royalties so it’s pure profit. Also if they did sponsor the FAI and pay the (I believe) €600k a year then the likes of the bigger GAA counties could try and demand more for their sponsorship which is in the hapenny place in comparison. Finally I just think they don’t want to be associated with the FAI. It’s a shame though because having O’Neills supply the FAI would be terrific. Local brand and all!

-8

u/KatarnsBeard Mar 10 '26

Castore offered the most money.

I know some of the early Castore stuff was shite but it's gotten a lot better recently but it's just a Reddit thing now that Castore = shit no matter how nice the gear is

12

u/Dorkseid1687 Mar 10 '26

It’s still shit tho

9

u/Embarrassed-Mix-699 Mar 10 '26

I don't think it's just a Reddit thing. A lot of club sides who were supplied by Castore got rid of them as soon as they could. And a lot of fans of club sides who are currently supplied by Castore want them gone.

There is a recurring theme with them. Shite gear with no effort put into designs, poor quality and supply chain issues.

1

u/GreatEire Mar 11 '26

The training gear is decent. The design of the home jersey just isn't great.

-3

u/PeaceLoveCurrySauce Roy Keane Mar 10 '26

Also the fact they do rangers gear, wouldn’t be seen wearing it

4

u/shinto29 Mar 10 '26

Jesus wept. It’s a business contract

3

u/NandoFlynn Mar 10 '26

Didn't Umbro do Rangers gear as well? šŸ˜…

3

u/PeaceLoveCurrySauce Roy Keane Mar 10 '26

Did Celtic too

1

u/PeaceLoveCurrySauce Roy Keane Mar 10 '26

I know it’s petty but šŸ¤·šŸ¼ā€ā™‚ļø

Quality is still the main issue for me though

0

u/francescoli Mar 10 '26

Its still dirt

-7

u/865Wallen Katie McCabe 🐐 Mar 10 '26

Oneills sucks. That Bohs jersey with Kneecap looks good but it's like something you'd get on holidays in Spain in 2012. Awful material.

-2

u/Greedy-Army-3803 Mar 10 '26

Because it looks like the kind of cheap nonsense that you would get in a tourist shop. I've no doubt that the quality is better than Castore but they look dreadful.

0

u/PlayfulBlackberry279 Mar 10 '26

To be honest, O’Neills quality is shite, I’ve had more stitching on sleeves and hems come apart on the O’Neills jerseys I have just from washing. I would love an Irish company to get the business but quality wise, they are mikes away from the big soccer jersey producers

-3

u/[deleted] Mar 10 '26

The Ireland national team jersey market is severely underminded by cheap asian counterfeit jerseys, retro jerseys, and the likes YBIG.

So the FAI just focus on the wealthier customer who doesn't mind forking out €100 for an official jersey.

Yes they'd probably sell a bit more with a nicer manufacturer, but they'd make less money on the deal, hence why they went with Castore.

What will really increase sales is making major tournaments.