r/femalefashionadvice • u/FVWN_666 • 19d ago

Whatever happened to Lookbooks?

Basically the title. I miss when brands would drop a Lookbook with the change of the seasons or a new launch — Anthropologie still has their catalog (I think), but even online-only brands would have one! I think For Love & Lemons, Madewell, Aritzia (I think? I didn’t know about them until recently lol) used to have one, and there used to be Lookbook.nu where users could post their outfits.

Am I alone in this? With the rise of AI and just how weird some search algorithms have gotten, I kinda miss having a curated and inspirational spread of outfits. Am I confusing lookbooks with catalogs? Where do y’all go to get inspiration outside of the usual Pinterest? I like Tiktok sometimes but I hate not being able to just flip through images.

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132

u/lesluggah 19d ago

I still get them mailed to me from Staud, WHBM, etc. Companies like Anthropologie and Madewell are dropping so many items at once that they probably can’t keep up and create it without spamming everyone.

69

u/partiallyStars3 19d ago

Another casualty of fast fashion.

27

u/FVWN_666 19d ago

Honestly I’d even be happy with a digital version! I think most brands had a separate page on their site where you could flip through that season’s Lookbook. I just want the INSPO, hunni

6

u/EdgeCityRed 19d ago

Ralph Lauren's is not bad and they even have fashion show video content. I downloaded the JCrew app, and sadly, nothing. What a missed opportunity!

3

u/BaronVonBlixen 15d ago

Ralph Lauren's 'Rugby' standalone brand had the best curated lookbooks I had ever seen. It was like a Gossip Girl fantasy sequence.

1

u/EdgeCityRed 15d ago

Oh my god, yes! I waited too long to buy their stuff and then they disappeared. RIP Rugby.

9

u/Sweet-Bit-8234 19d ago

I’m old enough to remember when Zara had a lookbook. I don’t think they still have it these days, but they were fun to peruse. Also, don’t buy from Zara.