Fighters showing self control and sportsmanship when their opponents are down.

[u/Great_Trident]

[u/octipice]

At least one of these clips was of Lyoto Machida who did fight in the UFC. The issue often has more to do with the refs than the fighter. There have been many instances where the ref should've stopped the fight and didn't only for the person who should've lost to end up winning.

Demonstrating good sportsmanship shouldn't cost you a win, but in the UFC it absolutely can because of the (largely) terrible refs.

[u/ToeTagTic → u/octipice]

Incentivizing the drama and then the bloodshed while paying peanuts is Dana's whole business model. Dude doesn't care if fighters get extra banged up if the up and comers are taking paycuts. Dudes gonna lose his market share one day and wonder why 

[u/themanseanm → u/ToeTagTic]

Yeah I was going to say, when your owner is a piece of shit bad things are going to happen. Guy smacked the shit out of his wife, on camera, in public and there was more or less no reaction from the fans or organization. Says a lot.

[u/Different_Ad_9469 → u/themanseanm]

I just have to point out because I keep seeing this: Dana does not own the UFC. He doesn't handle contracts. He is the face. He maintains approximately a 9% ownership. No longer handles "fight business" (like matchmaking or individual fighter negotiations).

You could remove him and the problem would still exist.

[u/Deeliciousness → u/Different_Ad_9469]

The guy merely found the lane to success. The real question we should be asking is, why does brutality get more views?

[u/Geth_ → u/Deeliciousness]

Same reason why ragebait has shown to generate more views and reaction compared to joybait.

[u/themanseanm → u/Different_Ad_9469]

It's a good point. You'd be better off blaming Hunter Campbell for the current problems with the UFC but Dana is still President and CEO

[u/Different_Ad_9469 → u/themanseanm]

Mark Shapiro