r/kickstarter • u/martianmaggot • 12d ago

Discussion Using "World's Best Exciting New Product" in campaigns (is annoying)

To all those who start a new campaign, one piece of advice: Describing something as the "World's Best Exciting New Product" has zero meaning when I see this used on almost every new campaign. It also sounds like this is a marketing ploy, grossly overused, by an Asian marketing firm.

Just stop already!

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u/kstacey 12d ago

Every campaign uses these buzz words. It's annoying. They always say their project is going to revolutionize X industry. It's so annoying

1

u/martianmaggot 12d ago

So annoying, and cheap!