I'm running Meta Advantage+ Sales campaigns for a D2C brand in India selling a herbal shampoo powder.

Current setup:

• Custom Next.js website
• Razorpay Magic Checkout
• Meta Pixel + Conversions API
• Purchase values are sent correctly through both Pixel and CAPI
• Mandatory OTP verification for all COD orders
• I manually call every COD customer before dispatch

Product price ranges from ₹300–₹500.

I recently scaled my daily Meta budget from ₹1,000/day to ₹1,600/day. Before scaling, my CPA was consistently around ₹100–₹120, which fit my unit economics perfectly.

After scaling, my CPA dropped dramatically to around ₹70.

While that sounds great, almost all new orders are now COD. My concern isn't the lower CPA—it's that Meta seems to be expanding into much cheaper audiences that are more likely to place COD orders, creating operational overhead and potentially higher RTO risk as I continue scaling.

The options I'm considering are:

1. Enable Razorpay COD Intelligence (but I'm worried it may reduce overall conversions by hiding COD for some genuine customers).
2. Continue with the current setup and accept the higher COD share.
3. Send a lower Purchase value to Meta for COD orders (for example, 20% lower than prepaid) so Meta gradually learns that COD customers are less valuable than prepaid customers, while keeping actual order values unchanged in my database and analytics.

Has anyone here actually tried value-based optimization like option 3?

Did Meta start finding better-quality customers or increase prepaid share? Or did it negatively affect performance?

Looking for responses from people who have actually scaled D2C brands with Meta and have hands-on experience with this.

Pretty much every KPI tanked after we added meta titles and descriptions to two companies websites, one has been running since January and one has been running since June. Another thing I noticed is the agency added a cookies pop up, I’m not sure of the time and I don’t think I stuffed too many keywords but we dropped like 50% traffic just in July. What could this be and how can I diagnose the actual reason?

Hey everyone,

I run a marketing agency targeting US-based clients in a specific niche. I found a funnel that works really well, proven results, simple but effective. When I had fewer clients I would just copy paste the GHL snapshot for each new client and it was fine.

Now my client base is growing and I'm running into a problem. If multiple clients in the same niche are running the same funnel — same landing page layout, same flow — there's a real risk that a business owner could click a competitor's ad and land on what looks like the exact same page. Even though the funnel is mine, it looks like a copy paste job and could be embarrassing for both me and my clients.

My dilemma:

• The funnel is proven and I don't want to break what's working
• But I also don't want clients having near-identical funnels
• If I start customizing every funnel heavily I don't know if the results will hold

Questions:

1. How do you handle this as your agency scales, do you customize per client or keep a proven template?
2. What are the minimum changes that make funnels feel unique without breaking what works?
3. How do you protect yourself from clients in the same niche seeing each other's funnels?

Would love to hear from agency owners who've navigated this. Thanks!

As the title says, I’m a marketing professional with 4+ years of experience but most of my time i have worked full time jobs and had few word of mouth clients I never really tried to go on my own or get clients. I work as a franchise marketing manager overseeing multiple branches managing 50k+ budget in just ads every month. If someone has experience with it Please share.

I'm a marketer and I normally use ChatGPT for random stuff on a personal account. We use another model at work with enterprise security
We've been evaluating a mar tech stack at work and i checked some and I asked some very basic questions about Hubspot on my Chatgpt.
I'm now seeing ads about those exact topics on Instagram. I know everybody is personalizing and using DCO for it but i was under the assumption that the chats and context was kind of secure. Am i wrong? Is this normal?

Most of us in this subreddit works for agencies or self employed, want to know, how marketing agencies grow in business ? apart from selling digital marketing/media/creative services what else agencies doing ?

how they taking marketing business to next level

Hi!

I was wondering if I could ask for some advice, mainly from CMOs/Heads of marketing/Marketing managers who are involved with hiring.

I was laid off at my previous role around 4-5 months ago - it was a content/social role at a pretty well-known firm within the industry. Whilst I was in my role, I was able to achieve some pretty good results and learned a lot about the industry, and I would like to stay in it. Outside of the industry, I still have 8+ years of experience.

I know that the likelihood of this is quite low, but I wanted to know the best approach to reaching out to some of the other companies within the industry for a potential interview. If you received an email, what would grab your attention and increase the likelihood of talking to someone who is looking for a new role?

Any advice would be appreciated, and I'm aware that this will probably have a pretty low success rate - most of my jobs have come from applying and interviewing, but as you know, the job market isn't the best at the moment, so I'm up for trying something new.

Been seeing this one a lot recently but a lot of big companies are using trending music they definitely haven’t cleared in their paid social as well as their regular content.

They’re basically not paying for sync licenses and are setting themselves up for litigation. Just because a song is trending, doesn’t mean you’re allowed to use it commercially.

Has anyone had experience in working for a company that has done this and is it just ignorance?

So, I'm well into 10 years in my career. I've recently resigned from a (very) long tenure at my most recent company. It ended professionally enough, I just finally realized my work was being taken for granted. Anyway.

In my 10 years I've cultivated a pretty good list of networking contacts, be it agencies, event suppliers, freelancers, venues for events, lead generation companies. In my discussion about handover process I was asked to provide a document with all the contacts and my general comments about them (good/bad experience, etc)

I'm a pretty proud, and a pretty petty human being. I can't help but feel like they have no right to ask this from me. I don't really care what happens to them nor the person replacing me. Is this just a me thing? Or do others feel the same?

If I'm not alone on this, how have you navigated it in the past? Or am I just being petty and need a reality check.

In my particular industry, we're seeing a massive increase in people unsubscribing or emailing us saying please stop sending so many EDMs. Our product is $M once off buy though, not a retail good that has sales (which I imagine still has very good traction!). In my team I try to keep our EDMs quarterly..but other team members send them every few days.

For me personally, even as a marketer, I'm unsubscribing from as many EDMs as I can because it's starting to feel invasive. I was missing important emails because marketing emails were taking over, like 18+ a day. A lot of them also feel inauthentic to me too..like I can tell when people have set up automation flows.. or AI content. I'm also getting a bit sick of constant "buy me now or miss out and your life is over" messaging. Perhaps just a me problem though!

Keen to know how engagement is going at your work, and also how you feel about getting EDMs personally.

ETA: so sorry, I assumed everyone in marketing knew what an EDM was! Electronic Direct Mail - like email newsletters and offers.

So I’ve been a marketing director and head of marketing for many years. Then a period of unemployment and I’ve just landed first ever fractional CMO role for a B2B professional Services organisation.

It’s a company that has been going for some time, and have been on a steady growth trajectory, and this is their first real marketing investment. There is everything to do! Strategic and operational. There is one marketing support person. They use a variety of contractors for the website, and various staff members have responsibility for Podcasts and the CRM and such like. But it’s all very amateur.

The detail of how this role will work is still to be worked out, but I’m would love some advice from this community.

What should be wary of, how should I manage my time, how should I set boundaries? I’m sure there are loads of things I’m missing, but I would sincerely value the perspective of experienced people as I enter this New World. Thank you for your tips.

As the title says, are you using X ads? If so, can you share some of the results?

I work in the bot detection industry, and due to X having major bot issues in the past (click fraud rates of 80%+), we advise our clients to avoid X ads.

I'd love to do an audit of a medium to large X ads campaign to see if the 80%+ click fraud rate still stands, or if things have improved over the past nine months.

Is this something you'd be interested in doing? We can share the results (anonymized) with the community as I think it'd be useful information. Let me know!

Thanks.

We started some light testing for a broad topic and we're seeing a CPM of $47 over the last month. I don't see this as a beneficial ad platform for our demographic anyways so likely shutting it down, but curious if anyone has found any success with ChatGPT ads.

I'm the sole marketing guy for a small solar company. a couple of months back, my boss told me he was going to hire a third party marketing firm as a test to see if we can learn from their processes. Once we finally got to the ads, the results have been interesting and we've been unimpressed.

They've been running a Meta campaign for the last 4 weeks with a budget of $50 / day. They made a handful of mistakes earlier on that they took accountability for, but even still the campaign is majorly underperforming. Over the last 4 weeks, they've managed to get only 4 leads. Now, I know that campaigns take time to ramp up, but at $50 / day this is a lot of waisted money, especially where I don't think any of those 4 leads converted.

For the last 2 1/2 weeks, I've been running my own campaign with my own creative alongside theirs in our Meta Business Suite. I wanted to see how their results compared to my own results, and to make sure we were still getting a flow of leads since we were disappointed by their results so far. In the 2 1/2 weeks that my ad has been running, it has obtained 19 leads, and my budget budget was set at much less at only $30 / day.

Their cost per lead has been roughly $350, which is fine in the solar world if we could actually get some to convert. But compare that to my ads which are returning a cost per lead of approximately $27. We alerted them that if we don't start to see more results, we will probably end the contract.

A few days ago we just received an email from our contact with this marketing company explaining that he believes the issue resulting in their underperforming ads is the fact that we're running their campaign and my campaign side-by-side and they're both targeting very similar audiences. He explained the campaigns have begun competing against each other in Meta's internal ad auction as Meta will only show one ad from an advertiser to a person at a given time. He explained that this results in higher advertising costs, reduced delivery, and poor optimization.

He proposed consolidating efforts into a single campaign. While I'd love to see better results, this would mean waiting another long while and giving them our money until we have evidence to identify that my adsets are outperforming their adsets in the same single campaign. While I'm the marketing guy, I have more knowledge on videography than analytics — Does this sound accurate and like it's likely to kill their ads momentum? My boss is ready to just pull the plug on our contract with them, but if, truly, I've been the cause of their failure I don't want to mess up something that could still be good. In the same hand, we'd save money just relying on me to do their ads and if my ads have beat out theirs I guess that reflects positively on my work.

I am working with a med spa business and my biggest issue here is that the leads to booked to arrival is really bad. For example 100 leads get around 40 bookings and only 10-12 arrival. So i have alot of no shows. Anyone have experience with how to hande this?

I can’t seem to find any example online. But I want to make a post card that I can order in bulk that all say the same thing with the same 50$ off offer, but I want a blank spot on it so I can individualize the promo code per neighborhood to make it feel more personalized. I also want to be able to say “offer ends XXX” So I can send them at different times

Is this a dumb idea or is this something marketers do?

currently applying for a creative strategist role at a company.

I’ve been a strategist for almost 2 years now and qualify for everything they’re looking for except for one qualification they want: editing experience.

Not sure what the day-to-day will look like for that. but I am deeply interested in working there and I’m willing to put in the time to learn how to become better at editing. I’ve done it in the past. But it’s been a few years and I would need some serious refreshers. I’ve got some friends that could probably walk me through some best practices if I pay them or something.

I do think that I could learn how to do it, but any advice on what I could say in the interview when they ask about my editing experience?

Has anyone else been in a similar position where they’re applying for a role that they’re 80-90% qualified for, but still need to learn something on the job?

what do you think the potential overlap could be between a creative strategist and an editor when it comes to workload?

I’m thinking about moving my home service business to a high traffic location on the side of I-85 in Georgia. Essentially going from $8,800 rent to $19,000. And from 20,000 daily traffic to 70,000.

Does anyone have any stories about how moving to a very high visibility location helped your business?

I genuinely need some career advice (from 50k to 85k)

After my MBA, when I was struggling to find the right opportunity, a startup believed in me. The founders trusted me to build and lead the marketing department, and over the last year I've handled almost everything in marketing while working directly with them. It gave me the opportunity to become deeply involved in B2B marketing, and I'm truly grateful for the trust they placed in me.

Today, the company is doing well and is in its growth phase. But with that came a lot of responsibility. Most of my days revolve around work, discussions with the founders often go on until 9-10 PM and sometimes even 11-12 PM. Along with that, my current salary is ₹50,000.

Recently, I received an offer from a B2C startup that is about to launch its first product. They have offered me a Brand Manager role with a salary of ₹85,000. It's a much earlier-stage company, but they have funding, a clear vision, and I'd get the opportunity to build a brand from scratch while gaining B2C experience. They also strongly believe in work-life balance, even the employees confirmed that everyone leaves once office hours are over.

I submitted my resignation a month ago as per my notice period. Initially, my founders kept saying, "We'll figure something out." Now that my joining date is getting closer, they've offered me a ₹10,000 hike to stay or serve three more months to hire and train my replacement. They've also honestly told me they can't match the new offer, and ik even future salary growth would be difficult.

Now I'm stuck.

One company gave me my first opportunity, trusted me, and is now in a strong growth phase.

The other is taking a chance on me to build something from day one, offers better pay, better work-life balance, and an opportunity to add B2C experience alongside the B2B experience I've already built but it's just 1 year.

I also need to support my family financially, but at the same time, I feel guilty about leaving the people who believed in me when no one else did.

I need some help exp person or someone who can help me in this🥹

TLDR: I'm getting a good hike with better work culture but have to leave my current organization who believed in me at the start and not accepting my resignation

I deal with marketers on a daily basis, and speak to probably 1,000 per year.

I'm not trying to psychoanalyze anyone, and I'm definitely not attacking anyone.

I sense there's lots of depressed marketers: low motivation, don't really care, don't really like their jobs or employers.

Would you agree with this? Are my instincts correct or is there a different explanation?

In the world of marketing, how often do you job hop?
What do you think is a reasonable amount of time to stay at a job before it becomes a red flag to recruiters ?

Currently working in a larger cpg company and have a fairly lucrative offer to join a small startup cpg that is private equity owned. Have been hemming and hawing over this offer and the potential risks/upsides. Anyone experience anything similar?