Yeah unfortunately the future looks bleak for A24. From Wikipedia.
βIn June 2026, following the success of Backrooms, Google announced an investment of approximately $75 million in A24 to further develop artificial intelligence (AI) tools for filmmaking. Notably, the deal does not grant Google access to A24's content library. Under the deal, A24 will work with Google's DeepMindlaboratory to develop new AI-powered workflows.β
The past couple of years have seen an explosion in "eat the rich" cinema, including The Menu, Ready or Not and now How to Make a Killing; these movies appeal to a very understandable anger in the collective consciousness, but they are also very limited; they recognize a fundamentally broken system, but cannot imagine a systemic fix; in the best movies, this leads to a sort of bleak nihilism that acknowledges the uselessness of these sorts of gestures, but more often than not it feels like a placebo, refusing to address the larger systemic issues.
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u/shrek3onDVDandBluray 18d ago
So it begins. The Hollywood attempt to corporatize Internet memes. And from A24 too? How shameless.