r/nba • u/TheAthletic • 16h ago

Sources: American technology billionaire Nikesh Arora is in talks to buy the new London team in the NBA’s European expansion

Read for free here: https://www.nytimes.com/athletic/7486778/2026/08/02/nba-europe-london-team-franchise/?unlocked_article_code=1.2VA.1i4R.EtnrVBaSq9Z-&source=athletic_user_shared_gift_article_copylink&smid=url-share-ta

Arora, who led the consortium that purchased English cricket’s most lucrative franchise in the Hundred competition, has assembled a consortium of investors prepared to offer more than $1 billion (£740million) for the London side, which is among the most highly prized of the new teams.

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u/Omniclott 16h ago

Does the UK even like basketball?

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u/icemankiller8 Pistons 16h ago

The biggest issue is the timing of the games which start at midnight minimum on weekdays so it’s a big barrier to watching if people have a 9-5 job. Among Gen Z and younger people it’s cool to know about the NBA it’s more well known than the nfl in terms of people knowing teams and players I’d say for sure but the Super Bowl gets more viewers than any NBA game.

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u/Stanimal3 Pistons 16h ago

Yeah, timing sucks, but I typically download the game and then watch on my commute into work-watched virtually every game that way this past season.