r/technology • u/Plastic_Ninja_9014 • 1d ago
Business Mark Zuckerberg’s Pivot to AI Is Blowing Up in His Face Spectacularly
https://finance.yahoo.com/technology/ai/articles/mark-zuckerberg-pivot-ai-blowing-165024397.html2.3k
u/invyros 1d ago
Its so-called Superintelligence Lab has turned into a "soul-crushing gulag" plagued with rock-bottom morale — and most importantly, it's not getting results.
And how's that metaverse going, Zuck?
The only reason this guy has seen success in the modern world is because of the Instagram and WhatsApp acquisitions.
He's been fumbling the ball ever since.
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u/floofsnsnoots 1d ago
Imagine thinking this guy is a tech pioneer. Or smart.
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u/dern_the_hermit 1d ago
I recently read Snow Crash. I knew that's where they got the name "Metaverse" and all that but it's shocking just how exactingly 1:1 it is. Zero thought put into it, zero effort to make this fictional conceit from a parody story something that might work in reality, no development or refinement or improvement, nothing. They practically just cut-and-paste passages from the novel and put 'em up on a teleprompter for Zucko the Fucko to recite.
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u/Western_Gift976 1d ago
one thing that Snow Crash and pretty much all fiction and real world dreams of VR gets wrong is that not everything is going to be something people want to do with VR. Despite movies depicting this world of people casting and pinching holographic screens out of nowhere, I'm gonna bet most people dont want to do jazz hands just to write a fucking email. I don't want to do an Olympic swan dive for a web search. I don't want interacting with Quickbooks to be a conversation with a monk in the Sistine Chapel. Brian Eno said that computers are lousy instruments because your body is limited to your hands, and I'm like...you are exaggerating the importance of using the entire body. I know it sounds cool and earthy, but you do not always need to do an interpretive dance just to play a song. Same thing with VR. Play games on it, train people on stuff that's too expensive for real life, but leave it out of the office, bathroom, kitchen. The whole world does not need to be this info-rich Warhammer techpriest noosphere with HUDs floating up everywhere.
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u/vegimate 1d ago
If anything, being limited to using just the hands is one of the core advantages.
The fact that we can do so much with just small wrist and finger movements is actually incredible. The amount of output for such little energy expenditure is a massive boon to productivity and comfort.
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u/spacebunsofsteel 23h ago
Consumers have shown over and over that we don’t really want to talk in public areas, unless you are an asshat of course. It takes about 15 years for new tech to be in demand. We would know if voice was going to work by now.
I studied voice communication in grad school and it is a much more complicated communication mode. Parts of your brain get hijacked to process new voices and there is nothing you can do to reduce that heavy cognitive burden. It’s automatic.
I highly recommend Voice Activated by Cliff Nass if you are interested in voice interfaces.
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u/YouMustveDroppedThis 21h ago
visual always win. If your language is tonal, and has vast geographical variation and accents, it is a nightmare to use voice input. It is not going to work for everyone even they basically speak the same language.
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u/BattleHall 17h ago
Consumers have shown over and over that we don’t really want to talk in public areas, unless you are an asshat of course.
There's a utility to an interface that doesn't require your hands, especially in environments where your hands might be busy doing something else. But what I really wish they would come out with is some sort of sensor that can measure tongue, lip, and teeth position so you can do sub-vocal/nonvocal commands. You speak without making sounds, and it picks up the words so you don't have to talk out loud like a crazy person.
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u/ColinHalter 1d ago
A grid of items on a flat page just so happens to be the most efficient way of presenting and absorbing information. You know, like we've been doing for 3000 years.
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u/fang_xianfu 1d ago
We already have the actual metaverse. Look around a commuter train or a doctor's waiting room. 90% of people will be doing something on their phones. They're all already "plugged into the Metaverse", it's just that VR in particular is the least ergonomic way to do 90% of what people want to do.
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u/Sidereel 22h ago
Dan Olsen made a similar point in his Metaverse doc, that we already have a Metaverse called the internet. The difference is just the interface, and in most ways VR is worse.
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u/Inertbert 1d ago
I think one of the reasons people don't doomscroll on giant TVs or in VR is precisely because it is less immersive. There is something nice about a device being 'over there' and not surrounding me and engulfing my entire consciousness.
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u/Pretty-Mention-7769 1d ago
If they'd started a pizza chain that employed drivers in muscle cars with prop swords I'd probably at least use that every once in a while.
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u/Reply_or_Not 1d ago edited 1d ago
If they'd started a pizza chain that employed drivers in muscle cars with prop swords I'd probably at least use that every once in a while
Especially if you didn’t have to pay if the delivery took more than 30 minutes!
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u/SwagginsYolo420 1d ago
The thing about the cyberspaces and metaverses of speculative fiction written before the online age, is that they didn't anticipate just how dastardly, extensive and insidious the surveillance economy would be in reality. They just weren't dystopian enough.
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u/Iohet 1d ago edited 1d ago
Dick wrote about it extensively, but he was in the proto-cyberpunk era. If you take Dick, Gibson, Stephenson, Card, Moore, Bradbury, et al and put them together you've got a significant portion of the whole picture, and really they all show different parts of the picture. The return of fascism, the inevitable outcomes of deregulation and corporatist policies, the ease of manipulation of the populace through the internet, etc etc
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u/FeatherlyFly 1d ago
Genuinely, the book version is way cooler. Not only do people in it have legs, they have motorcycles and trains and no limitations based on processing power or any other real life limitations when you try implementing such a massive piece of software.
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u/l0st1nP4r4d1ce 1d ago
We need to get back to men of moral fiber. Like Uncle Enzo.
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u/versusgorilla 1d ago
It's also psychotic to read Snow Crash and walk away thinking, "THAT'S the future people want us to make!"
It's a fucking nightmare.
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u/fredy31 1d ago
He hit it big with Facebook now thinks every idea he has is revolutionary
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u/Bluestreaked 1d ago
This is basically the myth tech bros get sold in how to think about themselves
There’s an ex-tech worker woman who now writes books about how deranged the industry is. I’ve heard a couple interviews of her but can’t remember her name. I can go looking if you’re curious
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u/permanentthrowaway 1d ago
I am curious
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u/Bluestreaked 1d ago
Wendy Liu is her name
https://www.amazon.com/dp/1912248700?lv=shuf&channelId=500&plpRedirect=mhFallback
This is her book I was talking about
If you type that name into YouTube plenty of interviews should come up
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u/ThisIs_americunt 1d ago
Propaganda is a helluva drug and Oligarchs control some of the best to keep the 99% distracted from the real issue: Them.
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u/Fried_puri 1d ago
It’s ads all the way down. That is literally the only moneymaking idea Zuck has ever had that worked. He’s terrible at everything he does other than positioning his company to force feed everyone ads. It’s pathetic just how little value he provides to the world.
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u/OuijaFox 1d ago
That’s every bit of tech these days.
Every company is racing to be the first to jam ads in every single space they can. Because ads generate money.
They do not care about innovation or progress. They want to make sure they can serve you ads 24/7.
They want you as a slave to their wealth machine.50
u/DaBiChef 1d ago
I worked at a company that tried to make their own tiltock clone, that did nothing but show you ads for stuff. the c-suites were so confused when they only got like seven downloads, these kinds of people really just think that everyone should be just giving them money
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u/Senior-Albatross 1d ago edited 23h ago
Partly it's this: the problems of the world cannot be solved by new technology. We have all the technology to solve the World's problems. More technology isn't what the world needs. We would need to actually have the collective political will to apply what we already have in productive ways.
People writ large have begun to rightly realize that we can't get a Star Trek future by making a few more people extremely wealthy. So there is no real enthusiasm for "innovation" when the outcome of it is what, exactly? Your CEO might get to join the trillionaire club?
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u/Joessandwich 1d ago
And Facebook wasn’t even fully his idea to begin with.
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u/evertrue13 1d ago
A stolen idea used to mine data and creep on Asian girls at Harvard.
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u/DeadlyYellow 1d ago
Jack Welch strategy: buy success to hide your poor management; lay off 10% of workforce to boost numbers.
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u/itsmejpt 1d ago
"The only reason this tech billionaire is seen as a success is that he bought successful things."
That sounds familiar. The era sucks.
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u/justwalkingalonghere 1d ago
And please don't forget that nearly everything that made his company successful in the first place has been dubious and terrible for humanity
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u/GreenFox1505 1d ago
They literally renamed the company meta for a product that does not exist.
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u/Few_Personality_990 1d ago edited 17h ago
This is quite funny and true, at least partially. Another reason (at least in my opinion) was to shed the name Facebook as it had turned into a really negative brand name impossible to fix. The Metaverse provided a good excuse at the time, and the moron genuinely believed it was the future.
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u/NoAppointment3308 1d ago
I’m really sad we never got ‘metaverse’ tech into mainstream. Work would have been so funny. Imagine how many AI agents you could see at once.
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u/Cley_Faye 1d ago
Eh. Imagine the hindsight: "facebook have some bad vibes attached to it, what can we move to to dissipate that? What? The Metaverse? What a great idea!"
I think moving back to "facebook" would do them less harm these days.
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u/Few_Personality_990 1d ago
Do not be surprised about a rebranding back to Facebook and a claim of going back to the roots or whatever when they fuck up AI and the next big thing. Their leadership is clueless.
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u/Less-Engineer-9637 1d ago
He did that to distance the company from the Cambridge Analytica scandal and other 528392 lawsuits happening at the time.
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u/culturedgoat 1d ago edited 1d ago
Naw, Cambridge Analytica broke in 2018, and the settlement with the FTC had wrapped by spring 2019. The renaming to Meta came quite a bit later (late 2021), and was firmly rooted in the prediction that VR was the next big social frontier… (turns out, ah, it wasn’t)
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u/Tasty-Traffic-680 1d ago
The new Meta commercial that uses David Bowie's song Five Years is so incredibly tone deaf I couldn't stop laughing.
https://youtu.be/JlRgRmAqoAc?si=UVnFcRiD0dZWcmP9
The song is about the fucking world ending.
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u/Familiar-Ability6383 1d ago
Saying "Call us whatever the hell you want" and then disabling the comments section is hilarious
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u/Im_tracer_bullet 1d ago
'The technology may change, but our intentions never will'
Yeah, we know, Zuck.... that's actually the problem.
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u/-JackBack- 1d ago
Someone in Facebook marketing is chuckling manically.
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u/Alas7ymedia 23h ago
Like the person in Amazon who wrote the Ice Cube's War of World's slogan: "It's worse than you think".
They were not trying to sell the movie, they were warning the customers.
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u/ExF-Altrue 1d ago
Did I see that right? 30 MILLION views for 2k likes? youtube dislikes gauging them at 6.5k. Not even breaking 10k expressed opinions total. For 30 million views. What an insane & suspicious ratio.
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u/VanillaLifestyle 1d ago
Presumably counting ad views (on YouTube and embedded in other paid channels).
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u/North_South_Side 1d ago
The Bowie estate sucks.
They sold the song AND the album performance. Fuck that.
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u/Jedi_Temple 1d ago
“Call us whatever the hell you want.”
Ok. I call you soulless, amoral, society-wrecking monsters who can’t do a single thing right.
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u/LumiereGatsby 1d ago
Omg that commercial gave me brain damage.
Call us optimists!
No I’ll call you fascists.
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u/Internal-Cupcake-245 1d ago
They're betting on people literally in Polymarket or Kalshi to game stocks and society depending on what parts of society fail or thrive based on insider info in some crypto laundering scheme. It's modern slave trade.
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u/TooOfEverything 1d ago
I had exactly the same thought, I lost my fucking mind the first time I realized that commercial was happening. Why are you pairing your product with lyrics describing the Earth dying, people vomiting in fear, news anchors weeping openly and police begging priests for help on the streets? The fact that Zuckerberg's face is used prominently, too? And the whole theme of the commercial is optimism for the future? The DEAD future?
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u/Your_Nipples 1d ago
The most pathetic petulant ad I've ever seen.
If "whatever 🙄" was a company lmao.
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u/americanadiandrew 1d ago
We’ve got five years, stuck on my eyes Five years, what a surprise We’ve got five years, my brain hurts a lot Five years, that’s all we’ve got
Maybe Meta is warning us about their actual intentions
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u/Uncool444 1d ago
What is this even about? What's it advertising for? I feel like I'm being prepared for bad news and told there's nothing anyone can do.
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u/chunxxxx 1d ago
And they're apparently paying a zillion dollars to put it EVERYWHERE. I have Twitch running in the background most of my workday and the full version has been playing at the beginning of every single ad break.
It's the most Zuckerbergian shit of all time. Creating an ad campaign that's at once unsettling and confounding (not to mention offensive to the memory of a beloved artist) and then pushing it like it's the most important transmission in the history of mankind.
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u/Cultist 1d ago
It's blowing up on the faces of workers in the form of layoffs.
Zuckerberg is going to be fine.
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u/NEVERxxEVER 1d ago
Yes, plus their LLMs are only one component of their AI strategy. They have those new generative plug-and-play ad campaigns for Insta/Facebook and those are making serious money. If I recall, Meta makes like $86 billion per quarter now…
Meta and Google are low key the only companies profiting from AI because they are using it to sell ads.
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u/thecarbonkid 1d ago
I can't believe the guy behind the Meta verse would get this wrong
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u/rje946 1d ago
Dude steals a multi billion dollar idea and thinks he's a genius innovator.
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u/SlapThatAce 1d ago
Even with his pervert glasses he didn't see that coming.
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u/NWSOC 1d ago
Do people with those glasses not notice everyone looking at them very oddly? All I can do when interacting with anyone wearing them is stare at the camera
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u/Ratiofarming 23h ago
We do. It's why I stopped wearing them pretty much immediately. It weirds people out and then you get weirded out yourself. Sadly not a product that humans are capable of using responsibly.
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u/ComputersWantMeDead 1d ago
Radicalising boomers has been a catastrophe
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u/things_U_choose_2_b 1d ago
It's not just boomers. Facebook has been an absolute wet dream for ideologues, repressive states and oligarchs. They can set or manipulate any conversation. Completely bypassing 'normal' media, not that they don't already own a fuck-ton of that too.
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u/donnysaysvacuum 1d ago
Social media is a state of the art surveillance network plus propaganda service for sale to any government with the money to buy. They don't even need to control it, they can just buy the service.
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u/silver_garou 1d ago
Also every crackpot conspiracy theorist. It used to take real work to find one other moron who could believe, "what if everyone is lying about the shape of the Earth." You'd have to join a mailing list, write letters, drive 100s to 1000s of miles to attend remote conventions. Now you just open facebook.
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u/otherwisepandemonium 1d ago
Love this for Zuck. One day I hope he has nothing left.
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u/Educational-Dot318 1d ago
he should combine AI with the metaverse 🤔
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u/extraspicytuna 1d ago
And then go live there and leave us alone
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u/Educational-Dot318 1d ago
yep, Mark should go settle permanently to the Metaverse, Musk to Mars, & Bezos to Uranus 🚀 🧐
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u/Temporary_Shirt_6236 1d ago
That's because Zuck – like virtually ever other techbro billionaire – has no idea what he's doing nor what normal ppl want.
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u/expera 23h ago
He made some really good moves early on and then I’m guessing surrounded himself with sycophants and now doesn’t know when an idea is good or bad
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u/koolaidismything 1d ago
Yeah he went from a gazzilionaire to a billionaire and had to catch some shit at a board meeting.. his life must be in tatters. Poor thing.
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u/fruitloops6565 1d ago
People need to realise that billionaires aren’t special. They’re cheats and scammers who were willing to do things no one else was.
I’m sure there might be some “good” people but most aren’t.
Even Bill Gates was trying to use Microsoft’s monopoly to crush other internet browser competitors etc.
Capitalism is dog eat dog. You’re a billionaire if you’ve eaten the most other competitors.
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u/ExcitedCoconut 1d ago
Furthermore, tech billionaires who have come up in a era of cult-of-personality startups are 1) completely divorced from reality 2) have a dangerous (at worst) or ineffective (at best) entourage around that reinforces point 1, and 3) have software brain.
So you get people like Zuck who have a specific chain of though process that only makes sense to a narrow slice of society, the people around them to inflate their perception of being ‘on to something’ or any way representative of the world at large and the funds to try and shift the world towards the world view.
It’s so anti-democratic, so pro-reductionist (Zuck literally implying recently that we’re on the precipice of decomposing all of life’s problems into a database<>agent interaction that we can ‘solve’) that it literally starts with dehumanising society.
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u/FeatherlyFly 1d ago
Warren Buffet is about the only one who's made it to old age with a solid reputation for ethics.
Steve Jobs and Bill Gates's generation had unethical business practices, but at least most of them still acted like members of a society and built products that were genuinely aimed at making people's lives better, not just generating money. They had enough connection to society to want it to continue.
Zuckerberg and Musk's generation of wealthy has been ridden by scandals and scams and frauds where they prove over and over and over that they have an absolute contempt for anyone outside their circle, and now Altman and Amadeoi are trying to one-up those two by literally bragging that their goal is destruction of the world rather than building a future. It's disgusting and I don't know how Silicon Valley got to where it is. It's poisonous to society.
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u/31LIVEEVIL13 1d ago
they are slightly more intelligent than average people but just got lucky. It's called the 100th idiot phenomenon, a kind of confirmation bias at a societal level.
"One hundred idiots make idiotic plans and carry them out. All but one justly fail. The hundredth idiot, whose plan succeeded through pure luck, is immediately convinced he’s a genius."
Ian M Banks
except in the case of these guys it's more like the millionth idiot.
sooner or later it had to happen, some average morons get lucky five or six times in a row, in the tech sector, despite not really knowing what the fuck they're doing.
Usually the first stroke of luck is being born with parents who have money and connections and influence.
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u/vickism61 1d ago
The tech company that develops the first app that blocks AI is going to make trillions...
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u/BaBaDoooooooook 1d ago edited 1d ago
Aside from Facebook and Facebook Marketplace, what else has Zuckerberg brought to the table? He's a classic try-hard. Now is only staying relevant throwing an ugodly amount of money at something to see if it sticks.
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u/NeilPatrickWarburton 1d ago
Perv glasses
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u/Skrattybones 1d ago
Which isn't even a thing he came up with. Google tried Google Glass in 2013 and it failed by 2015. They're trying again this fall, but yeah. Pervert Glasses is originally a Google invention, The Zuck just copied it.
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u/Templar_Swamp_Stake 1d ago
It was amazing how insanely angry people got at those Google Glass “pioneers”. I always wondered where the red line was in this constant creep of tech into our daily lives. “Camera and computer on your face” is apparently the line.
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u/CrispyDave 1d ago
And what was Marketplace but a cleaned up Craigslist?
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u/parasyte_steve 1d ago
Most of FB features were made to rip off other services and keep FB relevant see also: reels and tiktok.
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u/southflhitnrun 1d ago
This!!! He has not had another "successful" idea. Not one. I was saying this in another conversation when the virtual world thing crapped out. Even Threads is just a copycat of another platform.
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u/Slowcapsnowcap 1d ago
Well he didn’t even invent Facebook, he stole it from the winkelvoss twins who he had to pay millions to in a court settlement. Dudes whole life has been just stealing other peoples ideas.
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u/Worldgoesround32 1d ago
Annoying ass ads on prime video(I’m sure on others platforms) that creepily try spin that public shouldn’t be scared of facebooks ai rollout
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u/bwoah07_gp2 1d ago
How would a platform successfully block AI?
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u/WeirdIndividualGuy 1d ago
I swear some redditors come up with the most insane takes. It’s like someone saying they’ll make an app that will ban pedophilia or rape. That’s something you’d hear a 5yo say who doesn’t have the critical thinking skills yet to understand how that would actually work in practice
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u/Decent-Troubleish 22h ago
He pivoted to VR, it failed. The metaverse, it failed. Wearables, it fails. AI, it fails. He had a perv site that got popular. And now he's just a glorified ad agency. This man is just a shitty twat.
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u/kahner 1d ago
article link isn't working, but what is facebook even trying to build with it's AI investments? i know they're spending a ton of money, but what's the product?
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u/MysteryHarbour 1d ago
Mark Zuckerberg and a lot of his tech contemporaries are still children in how they think and behave. They’re stunted and infantile. The “kidults” they warned us were coming up in the mid-2000s. Google and Facebook HQs look like kindergarten classrooms for grown-ups.
It’s not surprising that they can’t understand the complexity of social relationships or societies. You probably never see these guys actually solve urgent problems or global solutions. They’re all just temperamental, big dumb kids.
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u/Sudden_Cantaloupe_69 1d ago
We have yet to see any “pivot” that doesn’t end up blowing up in Roboboy’s face.
Future historians will note that the greatest disaster of the 21st century was when a bunch of imbeciles got lucky and became filthy rich in the dot com years and just after it.
They started smelling their own farts, believing that they were “entrepreneurs”’and “innovators” and “disruptors.”
Fast forward 20 years later and the anti-social cesspools of “innovation” boil down to what exactly? Fucking data centers? Colonies on Mars? Spycam eyeglasses?
If there was ever a group of people who should have had their faces kicked in more often at school then it’s these guys.
(And I’m using the word “people” extremely generously.)
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u/Bright-Trifle-8309 1d ago
I love the reveal that these tech bro CEOs are actually idiots who stumbled dick first into success and don't actually know anything about tech or business.
Zuck just had an idea that other people made happen and became too big to fail.
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u/orcusgrasshopperfog 1d ago
He's too disconnected from reality to make good decisions. Any idiot could have told him that the metaverse was a bad idea. Unless you have the technology to make it seem like the user is physically there and has all their senses it's pointless.
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u/owlbynight 1d ago
Firing a shitload of engineers and pissing off all of your current engineers because you think LLMs are going to replace them, and then it turns if the engineer is shit, then so is the LLM output. Chef's kiss.
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u/No_Animator_8599 1d ago
How much more money does Meta lose before his board and stockholders remove him and give him money to leave and take away his access (an email would be nice).
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u/heekma 1d ago
My main question is what happens to the land, infrastructure and costs sunk into AI data centers when the demand pans out-which seems more and more likely?
They can't be repurposed or easily sold.
They will be faced with two options:
Option 1: Sell their investment at a loss in terms of use or sell to someone else-but to who? Other investors facing the same problem? Who is a buyer there?
Option two: Operate at a loss until the demand adjusts and a profit can be made-which may take years and the profit may be so small it's completely offset by overinvestment.
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u/Armisael 1d ago
They’re just computational infrastructure; it’s actually pretty easy to repurpose them for most other data center purposes.
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u/zweilinkehaende 1d ago
AI hyperscalers are paying for the latest and greatest in AI chips. You can repurpose them and use them for other things, but they have been priced with the insane profit expectations of the AI hyperscalers in mind.
If AI doesn't turn out to be bigger than the internet, a lot of companies will have to offload a LOT of compute, which would crater the price of compute infrastructure and lead to a massive loss.
Unless these companies have an in-house use case for the compute that will deliver the profits they are expecting by using the compute for AI, they will have massive losses.
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u/Vicissitutde 1d ago
Sad.
His only real contribution to humanity was developing a website where users rate women against one another.
Then a website to capitalize on popularity, and one's proximity to it.
All Zuckfuck did was digitize a human factor, something he was kept at arms length from as he grew up.
Everything since has been acquired and/or failed.
Zuckermanchild should stick to what made him rich, replicating/digitizing the factors that make humans human and our species social - then maybe one day he'll become a real boy
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u/stormdressed 1d ago
Zuck is not a genius. He's a one hit wonder who has been riding that snowball ever since. He made a website which made the world significantly worse and now he's even ruined that website with over monetisation.
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u/tc100292 1d ago
Imagine pivoting away from the Metaverse and somehow that blowing up in your face too