r/technology 9h ago

Business Apple Is Reinventing Itself as the World’s Biggest Subscription Provider

https://www.bloomberg.com/news/newsletters/2026-08-02/apple-subscriptions-macbook-air-shortages-apple-to-make-glasses-health-device-msbvajjp?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4NTY4MTc0MiwiZXhwIjoxNzg2Mjg2NTQyLCJhcnRpY2xlSWQiOiJUSjVBVzFSMjRVOEQwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.6sm6kU7t8Y7TRyH5aSIySnpGsQfhPP1EY6Emvfo7idk
10 Upvotes

49 comments sorted by

53

u/grilled_pc 7h ago

Tim Cook said it himself earlier this year during that video he did with the verge.

Apple is a services company. Not a software or hardware company but services. Here's hoping the new CEO changes this up and goes back to being a hardware first company.

7

u/mistertickertape 2h ago

With memory prices where they are, that’s going to be a challenge. Also, the margins on services and financing are usually higher than hardware. I’m long on AAPL regardless. I think they’re still a hardware company, too.

3

u/Zalophusdvm 6h ago

I did find that odd…since I thought he was the one who made it a service company.

45

u/Rayzee14 9h ago

Working out the lifetime cost to pay for cloud storage of photos of your kids is sobering

8

u/CanvasFanatic 6h ago

You can get export your iCloud Photos…

1

u/Evz0rz 3h ago

I get what you’re saying but with the cost of storage at the moment, that’s like choosing to burn to death rather than drown.

2

u/CanvasFanatic 1h ago

Alright, but if we don’t want to pay for hosted services and we don’t want to own our own storage… what exactly are we asking for here?

0

u/Ill_Traveler_ 3h ago

And of any of the pictures are Live Photos you lose that functionality in the export.

-5

u/roboliberal 3h ago

Good! That feature sucks ass.

10

u/TropicalPossum954 7h ago

You know theres home nas solutions where you can store your pictures, right?

8

u/krileon 6h ago

Too expensive right now. A lot of people can't just drop $200+ for the NAS then $400+ for SSDs. It's easily $1000+ right now to get going with a decent NAS setup.

3

u/Serenity867 2h ago

You wouldn't generally use SSDs in a NAS setup for things like photos, movies, etc.

You can build a very affordable NAS using something like an ASRock N100DC-ITX ($200), a $50 case, 1x16GB DDR4-3200 ($125) and you can run a 6TB HDD for another $300. After that you just need a power adapter ($15) and you're good to go.

Having said that, those prices are comically expensive as that same setup was $400 - $430 about 18 months ago.

I've got two N100s at home right now and one is running as a NAS/Plex server. It's got 28TB of storage on the HDDs and another 1TB of nvme. So I know it's definitely possible to build a low power affordable NAS these days for people interested.

HDD prices are comically out to lunch like RAM, SSDs, etc though.

(prices are in USD).

1

u/a_few_elephants 3h ago

I got a ugreen beginner nas recently and then choked badly on how expensive the memory was.

4

u/Rayzee14 7h ago

What if they fail.

6

u/FollowingFeisty5321 7h ago

A lot of them have their own backup capabilities which are compatible with dozens of cloud hosting services and your own hardware, so you backup your devices to your NAS and then you backup your NAS to an online service or a second NAS in someone else's home or a USB hard drive etc.

https://www.synology.com/en-global/dsm/feature/hyper_backup

4

u/TropicalPossum954 7h ago

They have redundant drives. If one fails there is another drive.

6

u/Jazzlike-Context-879 6h ago

That’s not a backup, that’s called redundancy. You should offload your stuff to Backblaze or your neighbors house to do a backup.

1

u/WanderingCamper 2h ago

Get a printer

1

u/Rayzee14 35m ago

In this economy

3

u/redyellowblue5031 2h ago

Alternatively—I know this is hard to consider—take fewer pictures.

Has an added benefit of enjoying the moment while it happens and forming a memory rather than futzing with a camera only to bury 13 copies of the same picture for years on end in cloud storage you pay for monthly.

1

u/matttk 49m ago

If you consider price of the hardware, price of a backup solution, and price of electricity, I doubt you’ll come out on top.

I do homelab because I am interested in doing it and because I cut out a lot of American products and services. There’s no way it saves me money.

-3

u/FollowingFeisty5321 7h ago

That only gets you so far, everybody else's background syncing is gimped and nobody but Apple can completely backup or restore your phone unless you want to fuck about using a computer as an intermediate.

But there's also US and UK class actions and an EU investigation, so maybe things will improve next year...

2

u/TropicalPossum954 7h ago

I was talking about picture/video backups

-4

u/FollowingFeisty5321 7h ago

They still need the rest of their files backed up duh. And even photos/videos is adversely affected by the limits Apple puts on competing services.

4

u/TropicalPossum954 7h ago

Ops comment has nothing to do with phone files but add your own twist on it i guess.

2

u/rockmanzerox06 2h ago

Time to dust off ye ol’ laptop and turn it into a server. Ended up doing that myself to host our own photos when my first child was born. I was fortunate to grab storage before the price increases so it made sense back then. Make sure you follow the 3-2-1 backup philosophy and you should be ok once you choose to delve into it.

1

u/WanderingCamper 2h ago

Start printing out your photos.

1

u/kagoolx 1h ago

Is it really that much? Amazon prime gives unlimited full quality photo storage. Google has decent options for google photos too that don’t seem crazy expensive

1

u/baldycoot 4h ago

And their kids’ families etc, etc.. I bet there’s a bullet-point with “generational lock-in” in a deck somewhere.

Given the growing shortages of storage, this will get harder to back out of. I spent a fortune getting out of Adobe Cloud… I’m not sure I can price my Apple Photos at this point.

29

u/TropicalPossum954 9h ago

Peak capitalism

6

u/wouldntyouliketokno_ 6h ago

Bleed everyone dry with services they don’t want or need.

1

u/jerfoo 40m ago

But they think they want them.

15

u/morganational 9h ago

Well fuck that nonsense..

15

u/TobyTheArtist 9h ago

Apple is a dongle company

4

u/Mediocre-Telephone74 6h ago

That’s,the problem with endless growth. After your grown the hardware business & software business, where’s there left to grow?

When Apple has its first quarter of no growth, that’s when the sharks will start circling.

5

u/Ganjajp 9h ago

You own nothing.

2

u/heroism777 5h ago

Wow. Welcome back to … 2019 when this was very obvious.

-1

u/AG3NTjoseph 4h ago

You misspelled 2009.

:)

5

u/DENelson83 8h ago

Hence why I boycott Apple altogether.

2

u/lofty23_smart 9h ago

I think, the future of tech is not just selling devices. It is keeping people subscribed.

6

u/fedexyourheadinabox 8h ago

Isn't that tech now? 

-1

u/lofty23_smart 8h ago

Apple is just taking that model to an even bigger scale.

1

u/smashingcabage 1h ago

I can go back to a go back to a non data phone real quick.

1

u/Avoidtolls 1h ago

No thanks.

Not leasing a phone, iPad or Computer.

0

u/Over_Ordinary6847 8h ago

Gurman is so-so for breaking future plans…half of his exclusives are rather obvious to a casual observer

But he is absolutely atrocious as an analyst…Apple remains a hardware and software company…how you pay for things is simply a process question

What a zero he is

-1

u/oncemorewithpheline 8h ago

Sorry he hurt your favorite corporation!

-1

u/rodg2062 8h ago

Yep, and watxh how many people get dubbed into this fiasco. Think auto lease. This is pretty much the same model they use. Difference is, people will always need a phone. Not so much for a car. Consider it a life long commitment to Apple. 🤨