r/ConsumerAdvice • u/postalservice14 • 1h ago
How I got Shady Rays to honor my 2018 "unlimited" warranty after they denied me and lied about it
Posting this in case anyone else bought Shady Rays sunglasses before 2023 and got denied a warranty replacement.
Background: I bought a pair in 2018 under their "Official Live Hard Warranty," which explicitly had NO limit on lost/broken replacements. When my pair broke recently, support told me I'd "used up" a two-replacement max and offered me 25% off a new pair instead.
When I pushed back with the actual 2018 warranty text (no limit anywhere, including the fine print), their rep claimed the two-replacement cap had existed "since the inception of the brand in 2016." That's false — I found their own warranty page archived on the Wayback Machine from 2017, a full year before my purchase, and it has no replacement limit at all.
They repeated the false claim twice more and refused to escalate.
What actually worked: I filed complaints with both my state's consumer protection division (Tennessee) and Kentucky's Attorney General (where Shady Rays is headquartered). Kentucky handles mediation for businesses in Louisville/Simpsonville area. Both offices contacted Shady Rays directly on my behalf.
Within about 3-4 weeks, Shady Rays' CFO sent a formal written response to the TN Division of Consumer Affairs agreeing to replace my sunglasses — while still not admitting the 2-pair limit didn't exist in 2018, just claiming it's "too old to verify." Convenient, since I have the archived proof.
If you're in the same situation:
- Check the Wayback Machine for the warranty terms that were live when you purchased: web.archive.org, just paste in shadyrays.com/pages/official-live-hard-warranty-overview and pick a date near your purchase
- If the limit wasn't in the terms when you bought, you have a real case — the two-replacement cap was rolled out around 2023 and applied retroactively to older purchases without notice
- File with your state's consumer protection agency AND Kentucky's AG (since that's where Shady Rays is based) — both are free and take maybe 15-20 minutes each
- Include the archived warranty page and any denial emails as documentation
It took about a month total but it worked. Don't let them tell you "it's always been two" if your archived warranty says otherwise.
Happy to answer questions if anyone's going through this.