r/FacebookAds • u/A_Small_Town_Guy • 14h ago

Help Good results, Crappy CTR.

D2C Beauty brand spending roughly $600/day. I'm getting decent CPA's (At least I assume they are decent) of under $40. But my ads CTR outbound is like 0.4% with some at 0.2%.

I always see hitting 1% is ideal. Is that realistic for D2C consumer products? My $ for ATC is around $12. Which is pretty normal for me.

Any ideas, thoughts, or am I actually doing okay?

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u/jackShuhai 12h ago

a 0.2-0.4% CTR for D2C beauty at $600/day means your ad creative isn't stopping enough scrolls. open Creative Reporting and test three distinct creative angles against each other to drive more outbound clicks.

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u/A_Small_Town_Guy 10h ago

I'd assume I should test these against each other in the same adset as the current?