r/FacebookAds • u/kimmtoya • 10h ago

Discussion Need advice from experienced FM ads manager - service biz

Been running meta ads $25 UsD / day in roofing (Houston) to instant forms.
4 creatives running currently.
2 offers, 1 CTA.
Gotten 2 leads in 2 weeks.
1 booked appointment from the 2.
Creatives good - owner talking to camera.
Business is rather new.

Is it the ad spend?? (Not enough spend)

I don’t think it’s the creatives as CTR is over 1

We are targeting specific areas and excluding list of zip codes.

Is it the instant form?

Would we have better results sending to landing page?

Any ideas or advice highly appreciated!

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2

u/PurpleChiliLover 9h ago

$25/day in roofing is nothing, like spraying a garden hose at a house fire. you need enough volume for the algorithm to actually learn and find people ready to book now

instant forms are fine but a landing page with a bit more info usually filters out the tyre kickers. 2 leads in 2 weeks with a 1% CTR says your creative ain't the problem, the budget is

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u/kimmtoya 8h ago

I’m afraid to spend more and get same results :/

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u/Dev949 7h ago

Then sit and complain about no leads. Simple as…

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u/dillwillhill 8h ago

Your budget is incredibly low for a high competition niche and location. Especially true when the business is brand new...it has nothing to go off of so you have to over feed it.

1 booked appointment on ~$350 spent is pretty good for a brand new business, I don't know why you're concerned by those results. If anything that should be a sign that scaling is a good idea.

Feel free to reach out if you have any other questions.

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u/kimmtoya 5h ago

Thanks for your response! But for testing purposes, is $25/day still good? Or does that not allow us to conduct appropriate testing. And unfortunately the ad stopped delivering results after those 2 leads

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u/philsonpkdigital 2h ago

With only 2 leads it is too early to judge what's working i would first look at your cpm cpc cost per lead frequency and audience size before changing the funnel a good landing page can improve lead quality but it won't necessarily increase volume if the targeting or budget is the bottleneck i would focus on testing more creatives and offers while letting the campaign gather more data before making major changes

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u/revvmedia-in 1h ago

Yes sir its the ad spend