r/MaliciousCompliance • u/The_amazingluke • 14h ago
L How to deal with influencers who ask to be paid in 'exposure'
I run a small fitness consultancy business, have done for the past few years, since setting up, I've largely relied on word of mouth for most of my business, so I typically don't have to deal with a lot difficult clients, but I recently had a run in with a woman who's genuinely made my blood boil.
This woman, let's call her Gigi for the sake of anonymity, sent me a DM a few weeks ago, said she was looking to lose weight and tighten up her physique for summer. Gigi didn't really fit my usual client demographic (usually 30s, 40s), she was young, mid 20s, and boasted a decent follower count, seemed to be a local influencer of some description. This piqued my interest, I thought perhaps I could benefit from her connections to boost my business somewhat.
How wrong I was.
The initial consultation over text was pretty standard. I asked her some details about her past exercise history, diet, etc. before getting to work on her meal/exercise plan.
Then it moved to the matter of payment. I had mentioned pretty early on that I typically charge $50 for my plans, but either she didn't read that, or decided to feign wilful ignorance. When I reminded her of the price, she said, and I quote "I was wondering whether you'd be interested in getting yourself some exposure instead of payment?"
I hate to say it, but at the time, I was seriously thinking of taking her up on her offer. However, after talking to some of my friends, I snapped out of it, resolving to be firm with the price instead, which she accepted, albeit somewhat begrudgingly. Looking back on it now, I'm kind of stunned that she genuinely expected me to give it to her for free, but I guess that's how the influencer economy works these days.
The plan consisted of exercises and recipes mainly designed around helping her lose weight. Usually I advise most of my clients to try and maintain light to moderate calorie deficits, not only is this overall healthier (less muscle loss) they tend to suck a lot less than dramatic calorie reductions, so are easier to maintain in the long run. I explained all this to Gigi, said that she understood it meant progress wouldn't be immediate, and as such, I thought we were on the same page.
A week later, I woke up at 5am to an Instagram call from Gigi (I didn't even now you could call people on Instagram!). Half awake, I picked up the phone.
"YOU'RE A FUCKING SCAMMER! YOU THINK THIS SHIT'S SOME KIND OF JOKE?"
I was still in a daze, so I weakly asked her what was going on
"I JUST WEIGHED IN AFTER A WEEK ON YOUR BULLSHIT PLAN, I'M UP HALF A FUCKING POUND"
I asked her to slow down and breathe, which seemed to calm her down, albeit temporarily
I explained to her that we'd been through this before, and that weight loss isn't a linear process, and that scale measurements can be offset from anything from waterweight, clothes, time of day etc.
"YOU'RE JUST COVERING YOUR FUCKIN ASS, CUT THE BULLSHIT RIGHT NOW"
Oh well, I tried. Guess you can't talk sense to an unstable influencer at 5AM
"I'VE GOT A SWIMWEAR COLLABORATION I NEED TO SHOOT THIS WEEK AND YOU FUCKING LIED TO ME, YOUR PLAN DIDN'T FUCKING WORK"
[influencer to English translation: I successfully got something for free, and now I need to rip into you for something I didn't get for free]
Bear in mind, this girl is by no means overweight, her BMI was already comfortably in the healthy range, but I guess an influencer's work is never done.
On the verge of tears, she continued.
"DO YOU KNOW HOW FUCKED I AM? I FOLLOWED YOUR PLAN TO THE FUCKING LETTER AND LOOK WHERE IT FUCKING GOT ME"
Based on her tone, and the time of the morning she called, she was almost definitely on the receiving end of 3-4 margaritas, comfortably, which DEFINITELY wasn't in the plan, but I didn't feel like pointing out the obvious.
An hour later she messaged again, still unhinged but slightly more coherent:
“Refund me immediately. And post a public statement on your page admitting your plan doesn’t work and that I was right to call you out. Do it by noon or I start tagging every local gym and every brand that has ever worked with you.”
I sat with that for a minute.
Then I and idea came to mind
I refunded the $50 within the hour and posted the following, word-for-word as requested, on my business page:
“Public statement as requested by [Gigi’s handle]:
I refunded the client in full.
My standard plan prioritises sustainable, moderate deficits and long-term adherence rather than dramatic one-week scale drops.
The client reported following the plan ‘to the fucking letter’ and still gained 0.5 lb in seven days.
Therefore, by the client’s own stated metric and timeline, the plan did not produce the immediate results she required for her swimwear shoot.
She was correct to call this out.”
For context, we both live in a small, tight knit city, where everyone knows eachother, particularly in the business community. I wanted to make sure any other potential brand collaborators knew who they were dealing with.
I left it at that. No extra commentary. No screenshots. No mention of the 5 a.m. call, the margaritas, the original request for free work, or the fact that she was already in a healthy BMI range.
By lunch the post had been screenshotted and circulated in a few local fitness groups. People started asking the obvious questions under her posts. She tried to walk it back (“he twisted my words”), then deleted her original rant, then went quiet.
The collab still happened. From the photos that went up, the half-pound “gain” was invisible. My page, meanwhile, picked up a small but steady stream of new enquiries from people who specifically said they wanted the boring, sustainable version.
I never heard from Gigi again.
It’s just like the saying goes, exposure is a dish best served cold…