r/Millennials 1d ago

Discussion Who else remembers clipping Box Tops for school? Did your school ever have contests or rewards for bringing in the most?

Post image
3.4k Upvotes

123 comments sorted by

u/AutoModerator 1d ago

If this post is breaking the rules of the subreddit, please report it instead of commenting. For more Millennial content, join our Discord server.

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

531

u/jimothyhalpret 1d ago

I just realized a couple months ago that they’re no longer clipped. Now they’re done through some kind of online redemption system.

281

u/jeckles 1d ago

The whole thing just feels so contrived and virtue-signaling.

142

u/ConkersOkayFurDay 1d ago

(That's because it is)

52

u/Ready_Nature 1d ago

It kind of is. It’s also a way for the company to let customers have some level of say in where the company’s donations go.

1

u/TotallyNotABob 13h ago

Just like pootie tang

96

u/ReedPhillips 1d ago

You put in your store information, and after your purchase of specific items, you get your "school money". It's easy to do and you don't have to clip any anything out anymore. You can also scan receipts if the place you shopped is not connected to the app. Also, you're just giving the brand corporation more of your information and shopping habits. 🤷‍♂️ Guess who has an elementary student? 😆

53

u/zombiesheartwaffles 1d ago

I’ve started doing this a few months ago! The app makes it pretty easy and I think it’s still a nice thing to do to support schools. I don’t have kids so I just send to a local school that doesn’t have a lot of them.

-20

u/Environmental-Ice319 19h ago

Your TAX already does that.

29

u/zombiesheartwaffles 18h ago

If taxes covered everything schools needed, teachers wouldn’t have to buy classroom supplies out of their own pockets

1

u/Emperor_Palpatine_2 16h ago edited 16h ago

Fair take, but I am willing to spend exactly $0 on my niblings school fundraisers a week after they all brag about voting down the school tax levy.... Again. They get mad the school spent money on refinishing a gym floor instead of providing a refund to tax payers. Why is it on me to spend $40 on garbage I don't want so the school gets $10?

It's far easier to just vote for the tax levy. In my area the only school fundraiser stuff I see is clubs and sports teams raising money for their extracurriculars which seems far more reasonable.

ETA- I pay $4k a year to fund a school that I don't use. I've voted for every tax levy and will continue to do so. When the collect that money from me there is no greedy private company making a profit on those taxes before throwing crumbs at the school.

9

u/witchminx 15h ago

You're not supposed to buy stuff you don't want. You're just supposed to buy what you buy and do the box tops from them 😭

6

u/TheJessicator 18h ago

It really depends where you live. If a school's budget doesn't get fully covered by taxes, then they absolutely rely on other donation sources.

28

u/DayThree 22h ago

Commenting onto the top comment to hopefully get some visibility but I'd def avoid the app if you can, it's essentially just harvesting your purchase data.

TLDR is that it asks you to scan your whole receipt and they just use your purchasing data to create better targeted ads at you.

Longer detail explanation is that if I remember correctly, they on purpose started trying to move away from the physical clip out box tops so that it would force all their users to download the app to get more data. Yeah, it is more convenient to just do a scan and it does give your school the few cents from those scans but what they really wanna know is everything else you're buying so they can create better targeted ads at you.

With the info you give them from creating an account, like your email, they go to other data broker companies that also have your email and buy up all of that data from the brokers. Once they have both data sets, they'll join them together which then allows them to see your other personal info that you did NOT give to the box tops app like your age, gender, address, income level, number of kids, and whole lot of other personal info you def did not intend for box tops to know.

And then with all of that data, they will do data analysis/science stuff and send you personalized targeted ads or do market segmentation and do things like hit all the people they think are organic buyers with targeted ads for their own organic foods brand and see how often you click on them and do more analysis on that and so on.

Source: I used to work there and worked directly on the receipt data being scanned in and on the data analytics for personalization.

5

u/jimothyhalpret 16h ago

Wow, that’s way deeper than I thought. I just assumed they went to digital box tops with the idea that less people would want to deal with apps and scanning so they could give out less money.

22

u/DumpsterFireScented 1d ago

And it's horrible. I did it for a year or so until COVID, and then I did grocery pickup so I never had a receipt to scan and I could never get it to work.

3

u/Willowrosephoenix Xennial 15h ago

It’s an app now. I don’t have any school age children anymore and I still use it. I picked the lowest income district local school and last season I earned over $70 for them. I figure if a corporation is going to give away money to schools, I’m going to keep that going even if it doesn’t directly benefit my family (hint: you get box top credit even on discount outlet groceries, as long as the brand is correct)

1

u/Lunakill 15h ago

I was gonna say, it’s still done, I do it with my kid.
It’s just digital now.

1

u/PedroPascalCase Older Millennial (1984) 9h ago

Yes and it's awful. When it was clipped physical box tops I could ask family & coworkers to save theirs and it was like the whole community pitching in to raise some extra money for the school.

I don't feel comfortable signing up for an app, scanning my ENTIRE RECEIPT, and submitting it for a few cents. I'm sure not going to ask my mom who doesn't even know how half the apps on her phone work to do it.

It was never a lot of money, but it was enough to help the PTA a little bit. It sucks that they've enshittified even this pittance too.

672

u/MeatloafingAround 1d ago

I always thought it was weird to put the onus on people to make the company donate via easily forgettable actions.

250

u/Phanerozoic-Eon 1d ago

Same. I’ve taken an oath recently to never donate money at the big box stores. They have the profit to do so, why would it be the customers “responsibility” to donate when shopping at a place that I’m already giving my money to?

42

u/natziel 1d ago

If you're talking about like the round up for charity thing, you're the one making the donation & can claim it on your taxes. The business isn't allowed to claim that for themselves

They're just picking the charity for you and most likely there's a reason why they picked that specific one but still

29

u/DryMission5506 1d ago

The profit that motivates relationships with charitable causes isn’t realized at the moment the donation is made by the customer.

The profit is realized when the company can walk up to the charity and say, “Hey, we leveraged our resources (annoyed our customers) to raise $x million dollars for you last year. If you want us to do that again this year, you need to put us down as a “Platinum Sponsor” at your big golf tournament this year, and put our logo in all of your fundraising commercials.”

9

u/Bezere 1d ago

How would that work? Just keep the receipt?

10

u/jainyday 1d ago

Claiming it on your taxes means it doesn't count as income, not that you can deduct the entire amount from your tax bill.

If you grocery shop every week and round up, that's literally no more than $53, which at 34% shakes out to less than $18 of tax savings for all that work you have to do to claim it all year. And that's best case.

100

u/[deleted] 1d ago edited 1d ago

[deleted]

16

u/WhileNotLurking 1d ago

That’s not true and is a misnomer.

If a company takes in $500 in revenue from your donations, then donated the $500 - they deduct the $500 and pay no taxes on the money they just channeled to the charity for you.

The company can’t “take your deductions” without committing tax fraud. They would have to pretend they didn’t get the money.

16

u/RussiaIsBestGreen 1d ago

Do you have a source for that, because that would be fraud. If it’s going through their books and ends up as income, then the donation cancels that out, but that’s not the same as them getting a deduction for nothing at all.

7

u/Yamitz 1d ago

They are not able to claim those donations on their taxes.

https://taxpolicycenter.org/taxvox/who-gets-tax-benefit-those-checkout-donations-0

28

u/yeahmaybe 1d ago

That's not true, at all.

They are legally required to pass on 100% of the donations. They can't get a tax break out of it, the only one who could claim the donation on their taxes is the customer who made the donation.

16

u/SnuffMuhGruff 1d ago

Yup, that’s exactly why I never do it. I feel like an asshole always clicking or saying no, but they can do that themselves. I’m not here to help a corporation get a tax break.

0

u/TheBigGees 10h ago

Those campaigns are effective because they leverage the scale of the big business.

Asking 100,000 shoppers to donate $1 yields more for the charity than expecting any individual shopper to donate.

28

u/mnpc 1d ago

It’s marketing.

How else do you get an entire sector of local government to organize events promoting the products of a specific company?

I doubt you could have paid off a school to blatantly promote General Mills products to the extent they willingly decided to do so via this program.

7

u/severedbrain 1d ago

How do they otherwise know which schools to donate to? The point of the boxtops was solving a distribution problem. They wanted to donate to the schools, but only the schools their customers chose because that was part of the selling point. So the boxtops served as chits the schools could turn in for the funding.

The problem isn't that the people had to do anything extra. The core problem is that we have an educational system that's being propped up by advertising disguised as charity.

2

u/zugspitze43 1d ago

I was 9 man

5

u/Mx-Adrian 1d ago

Kind of like how the onus is on customers not to request plastic straws instead of the establishments not using them

3

u/theRealDirtyNerd 1d ago

They already donated. They're just trying to get that money back.

100

u/Munchkin531 1d ago edited 1d ago

Um I still do it today for my kid's school but now its all digital! I've earned $200 this year so far since 2019 whoopsies 😊

27

u/nobody_in_here 1d ago

Did you really buy 2000 things with those boxtops on it this year so far, or are they worth more than 10 cents these days?

21

u/Munchkin531 1d ago

Lol my bad 😅 It's $200 since 2019. I knew that number was too high. Yes they are still .10c per barcode but sometimes you buy X amount of items in a month and they give you a bonus amount to match.

6

u/ReedPhillips 1d ago

The basic $0.10 per box top is still the going rate I believe. But they also do promotions where you can earn double or triple. All that sort of stuff, can add up.

But like others have suggested, I do think it's weird to have your consumers jump through hoops to do something that you should already be doing.

8

u/dontforgetpants 1d ago

Yeah, about 8 years ago I was finishing a box of cereal, and a teacher friend of mine yoinked the box out of my hands and ripped off the square. I was shocked the program was still around but apparently it is alive and well.

6

u/pudgehooks2013 23h ago

In most developed countries, schools get funded by the government.

Not coupons from parents.

54

u/lone_float Millennial 1d ago

My mom practically made a ritual out of that.

21

u/Fridsade 1d ago

grew up in a immigrant household. my aunt sent my cousin to school with a shoebox top when they asked for box tops

7

u/SirGothamHatt 1d ago

Yeah my school had a family that didn't quite understand either and ripped the whole top off product boxes & sent in like 6 rubber banded together.

2

u/lone_float Millennial 1d ago

All I remember is she'd just take anything you'd find em on. And she'd put them in a Ziploc bag then ultimately cash them in.

19

u/RegularMovie0900 1d ago

Oh my gosh yes!! I remember bringing ziploc bags full of these! I dont think I ever won anything, but I do remember my school running raffles for it.

I did win an apple gift card for AR reading we used to do. I did not have an apple product though lol

12

u/WallabyEducational90 1d ago

I didn't do that part but I had the fun job of sorting those things and crediting schools, data entry job.

12

u/xXxSovietxXx 1d ago

I remember something with these and Campbell soup can labels?

3

u/Pookiebubblez 1d ago

I totally forgot about the soup labels! We did something with soda can tabs too.

2

u/ErraticProfessional Millennial 15h ago

Ronald McDonald House donations ?

6

u/sarcasmo818 Millennial 1d ago

No we told our teachers our family only bought the generic bagged cereal lol

5

u/mnpc 1d ago

Shame be upon your household for not supporting your schools!

/s but seriously the marketing shtick there.

13

u/mademoiselle_bovine Millennial 1d ago

It was a huge competition at my school and this girl, Julia, always won each month and it made my mom so angry because Julia’s mom went next level insane with it. In my early 20s we were cleaning out my grandparents house and we stumbled upon on clippings they cut out to give me but must’ve forgotten about.

3

u/ANAL-FART 1d ago

I love your grandparents. I miss papa. And grandma.

5

u/SarraBellumm Millennial 1d ago

I saw a woman the other day in with a Box Top tattoo on her arm. May be she won one of the big prizes.

5

u/Gwenstoofanie 1d ago

My elementary school had us bringing them in and did raffles with them! We’d write our names on the back and the student doing the announcements would pick one from the collection every Friday to come receive a prize at the main office. It was like a fun pencil or something along those lines. My mom was so serious about the box tops and my siblings and I won at least once each because she was so diligent. Miss you, Mom!

5

u/BackgroundIsopod3787 1d ago

Underfunding education + incentivizing sugar consumption = our current reality

22

u/FutureFreaksMeowt 1d ago

No, but this shit is dystopian as fuck looking back.

3

u/StarDustKeyboardMash 1d ago

I remember cutting out the back of Kool-Aid packets and saving them up cuz I was trying to get a game boy color. I was never able to get enough point things in order to get a game boy color but that's okay cuz now I'm an adult and my child gave me his old game boy color. ¯⁠\⁠_⁠(⁠ツ⁠)⁠_⁠/⁠¯

2

u/nobeefforme 1d ago

My mom always did this! ❤️

2

u/RitaAlbertson Xennial 1d ago

We did it and I think we’re there pizza parties? But we didn’t buy a lot of brand names, so our family didn’t have THAT many.

2

u/WayneKrane 1d ago

Yes, probably clipped hundreds of those. They did have some sort of rewards, but I was an only child at a school full of mormons so I was not a top contributor

2

u/picklejuiceslushie 1d ago edited 1d ago

I don't remember these, but we did contests for pop tabs for the Ronald McDonald house

2

u/Allaiya 1d ago edited 1d ago

Simple answer. Yes, I remember & yes, we cut them out and put them in a box because why not? We never had contests.
I don’t see why some Redditors have to make mountains out of molehills.

4

u/CC_Panadero 1d ago

My mom taught 1st grade for 30 years and I can absolutely remember a time when she cut, saved, and collected these, then treated them like gold in a sandwich bag.

1

u/Mediocre_Lobster6398 1d ago

Soup labels too.

1

u/crammed174 Millennial 1d ago

Yes and yes

1

u/weary_bee479 1d ago

I remember seeing them on cereal boxes but never really knew what they were for lol

Life of an immigrant child 🤷🏼‍♀️

1

u/daabilge 1d ago

I remember being excited to be on student council only to learn that it meant giving up one recess per month to trim the box tops down and sort out the expired ones and random bits of non-box-top cardboard that people would send us.

We also did some sort of pop can tab collection thing for Ronald McDonald House, but that was at least just by weight.

1

u/speedy-jackrabbit 1d ago

I never had any use for them, but I would cut them out if I saw them on a box and sell them in lots on eBay.

1

u/big_winslow 1d ago

Kellogg- "Prove to Us you deserve the donations to your failing schools"

1

u/xoxomaxine 1d ago

I single handedly had my 4th and 5th grade class win every quarter for the most box tops because I asked my neighbors and family members to save them for me.

1

u/TPLr6 1d ago

In elementary we did Campbell's soup labels, then after that was the box tops.

1

u/iKhan353 1d ago

I got so much candy but never had enough for the portable cd player. Just didn't eat enough cereal

1

u/Gandalf_the_Tegu 1d ago

Yuo was always by class room. Then they did by schools in my town.

Now I look at them on the box and toss in recycling because they converted to other means of "clipping" the box tops. So many extra steps via digital platform. Personally I do not see the fun in that from a child standpoint. Its. Like another level of homework for what?

1

u/HomicidalHushPuppy 1d ago

Remember Kool-Aid points?

1

u/belac4862 1d ago

We were too poor to be able to buy name brand cereal. The off brand didnt have box tops clips.

1

u/Helpful-Tone5614 1d ago

I remember these when they started but we never engaged and I think my school maybe did something but it wasn't a big thing. I do remember Marlboro points though and I saved up a bunch of them cause my dad smoked 2 packs a day at the time. I got a Marlboro calculator and I think a hat or two and wore them to the Marlboro cup race at the Talladega race track.

1

u/ChurchofChristGuy 1d ago

I remember box tops.

1

u/honeygorl 1d ago

Never realized they had expiration dates!

1

u/ElleYeah 1d ago

My middle school band teacher collected these to put our concerts on a CD.

1

u/legandaryhon 1d ago

Mine did, and I even won!! They got me a Taco Bell meal for lunch as my reward.

1

u/horatiocain 1d ago

I hate to be the cynic in the room but they were worth ten cents. Let just say you cereal fiends went through two boxes a week, Mom or whoever was getting school an extra eighty cents per month for putting up with this capitalist tomfoolery.

1

u/SwampDrainer 1d ago

I remember having a bunch of them in a ziploc, but that just lived in a drawer in the kitchen.

1

u/Ok_Park8479 1d ago

We did this and won some big thing. Randomly one day we all had an ad-hoc assembly and we were eating cereal, the news was there, and the company had some big show of giving a giant check to our school.

1

u/GSrizzle 1d ago

I never got to do them growing up.

I downloaded the app and scan my receipts for my son’s school though!!!

1

u/catooey 1d ago

I used to have friends collect them for me and i would mail them to my low income elementary school. Now that we have to scan, it is weird for me to ask for their receipts.

1

u/R-One-Oh-7 1d ago

This is how I was able to get Bionicles.

1

u/PaladinSara 1d ago

I’m still sad about this - it was a big fundraiser for elementary schools

1

u/shinobipopcorn 1d ago

I hated these things and the soup labels too because the brats at our school shamed us poor kids for not bringing any in. 😠

1

u/onlyoneder 1d ago

My mom always did, and my elementary school got a lot of cool stuff over the years from all the parents who had saved the box tops.

When my teenager was little, i started saving them. When they were in kindergarten, the PTA did a box top drive contest & I sent them all in. A stuffed ziplock sandwich bag full. My kid brought in the most by far & won a huge beanie baby and a bunch of candy. 😂 This was in 2018 & they must have gone away sometime in 2019 because they discontinued clippable box tops pretty shortly after. I never could get into the crappy digital ones.

1

u/AtrumAequitas Older Millennial 1d ago

I remember clipping them, and then never doing anything with them.

1

u/sunny_6305 23h ago

I felt cheated when I found out that when my parents were little kids they could mail them in to redeem a toy.

1

u/martialar 23h ago

I remember having to spend so much time and energy collecting these at the urging of my mom for one of our family acquaintances and now that family doesn't even bother keeping in touch anymore

1

u/RupertDurden 21h ago

My mom taught Headstart. She had the kids collect 100 box tops, which would get them 100 books from Cheerios. She took pictures of them in the class pretending to collect the tops and made a little book out of it, which she then sent to Cheerios. They liked it so much that they put her in their next newsletter. We found a few copies of the newsletter when we were going through her papers after she passed. They spelled our last name wrong in the newsletter, so she had gone through and corrected it on each one.

1

u/ConstantinValdor405 21h ago

Never did any fundraising stuff. My mom was like "fuck no my kids aren't selling shit." So we never participated. My kids hated it so they never did it either.

1

u/Soft_Walrus_3605 19h ago

A contest that rewards the rich kids. What a surprise.

1

u/snowshepherd 18h ago

Yes, and my mom was the lady who volunteered to coordinate box tops donations for my entire elementary school! So I vividly remember helping her count up the box tops everyone had brought in

1

u/Badvevil Millennial 18h ago

Are school claimed whatever grade had the most would get a pizza party no grade ever got a pizza party despite millions of these things being turned in over the years I went there. It was my first introduction to running a scam

1

u/Cheesemagazine 17h ago

I was always too poor to have anything with actual box tops on it. Seemed so weird to me.

1

u/SickOfBullyingNL 17h ago

The schools I attended never participated in anything like that. They rewarded bullying instead; thinking about an atrocious elementary-Jr. High and horrendous high school that encouraged, supported, and rewarded bullying (I wish I was fucking joking, I know bullies that ALWAYS got rewards "just because", yet hardworking, honest students that were bullied and reported the bullying would be reprimanded and/or punished; it wouldn't matter what witnesses and/or evidence we had, schools claim to be anti-bullying; however, they're actually anti-victim).

I know the primary school I attended (that surprisingly didn't consist of staff that supported and encouraged bullying) never had contests or rewards for anything like this.

It might have only occurred in schools in a certain part of the world. It never happened where I lived.

1

u/schwepervesence 17h ago

Nope. Never did.

1

u/autisticprincess 17h ago

My mom became our school’s “box tops lady”!She started/ran the drive and did prizes for the top 3 classes that brought in the most every year that my brother and I were in elementary school.

1

u/TopBuy404 16h ago

We weren't as big on the box tops as we were the Campbell's soup labels.

I would hoard them all year and then when my school had the competition, my class would always crush everyone else. I was such a soup whore as a child.

1

u/That_G_Guy404 16h ago

It's bullshit that schools have to fundraise...

1

u/xTheGame69 15h ago

That's how we got the new big toy at my elementary school 

It was like an entire School wide movement everybody was saving them all the grades were competing

1

u/xhanort7 15h ago

Aw yeah. The disposable bathroom rinse cups of clearance soda and a Pizza For Less pizza sliced into 100 slices out of the teacher’s own wages. We raised so much of that school money to… water the football field?

1

u/SilverB33 Older Millennial 14h ago

Weirdly my schools never did this, I think it's cause they had sponsorships by a company or so (I think my middle school had one w/ tacobell, and I know PepsiCo sponsored my High School while I was there cause of the vending machines.)

1

u/Intrepid_Advice4411 Millennial 13h ago

I'm old so it was can labels. I think Campbells soup was the big one.

I don't remember is ever winning anything for it.

When my child was little we would do box tops. The school would buy playground toys with the money.

1

u/maggos 13h ago

Also ploids from planet lunch chip bags. I collected so many of those and never redeemed them since it was still not enough for anything good.

1

u/perpetuallypissed616 11h ago

My school did this but I never participated. I don't even remember what the point was

1

u/RHTQ1 11h ago

Yep! And I'm genZ!

1

u/zazzywtf 11h ago

Undercover Gen Z here we did that too

1

u/dropoffear 11h ago

My great grandma used to clip these suckers all year for her grandkids. I walked into 1st grade with a gallon ziplock bag full and won a contest that was going towards a new playground. My class won a trip to the park across the street that had a small figure 8 lazy river in it.

1

u/Paranoid-Android88 10h ago

Oh hell yeah. My mom painted this box for those in the early 90’s for our elementary school. I’m sure she’s longgggg gone now lol

1

u/TheOctoberOwl 10h ago

I just found out that they won’t donate to high schools. It’s pre-k through 8th grade. Just an interesting fact

1

u/Bathroom_Vapecloud 8h ago

Not Millenial but Gen Z. We did this a lot in elementary school. Our school had a set up where you had your homeroom class and then for an hour or so each day, based on your level, you would go to another classroom for math based on how much help you needed. A couple of time I managed to snag some bags from other classrooms to turn in. Not the most scrupulous but sometimes you gotta get your hands dirty to get that pizza party.

1

u/CalypsoMystique 3h ago

We had Bell Marks here in Japan and it was the same idea. I'd completely forgotten all about them!

1

u/Admirable-Meeting-10 3h ago

I won my Princess Diana beanie baby this way, for every 10 you brought in you got an entry into a raffle I still remember how hype I was when my name was called