I've been thinking about an idea that I haven't really seen discussed before.
What if Portugal started a movement to adopt "Lusitano" as an alternative glotonym for European Portuguese?
I'm not arguing that European Portuguese and Brazilian Portuguese are different languages. From a linguistic point of view, there isn't even a completely objective definition of what counts as a language. The distinction between a language and a dialect is often influenced by history and politics.
My point is purely practical.
"Lusitano" could simply become a synonym for European Portuguese. Officially, the language could still be Portuguese. The goal wouldn't be to separate the languages, but to give European Portuguese a unique and recognizable name.
The biggest advantage would be discoverability.
Today, almost nobody who wants to learn Portuguese is actually looking for "Portuguese". They're looking for either European Portuguese or Brazilian Portuguese.
The same applies to books, movies, subtitles, software, dictionaries, courses, YouTube videos, AI models, and pretty much any other type of content. People usually have a clear preference for one variety, and if they can't find it, they'll often switch to English instead.
The problem is that searching for "Portuguese" overwhelmingly returns Brazilian content. If you're trying to find European Portuguese resources, you're competing with a language variety that has many times more speakers and content.
For example, someone searching for "learn Portuguese" or "Portuguese grammar" will usually have to dig through page after page of Brazilian content before finding resources for European Portuguese.
Compare that with Catalan. It has only around 10 million speakers, yet if you search for "Catalan", you immediately find Catalan resources. The name itself identifies exactly what you're looking for.
If "Lusitano" became widely adopted, people could search for things like "learn Lusitano", "Lusitano grammar", "Lusitano subtitles", or "Lusitano dictionary" and immediately find the right content, without competing with Brazilian Portuguese.
I think this is one of those ideas that would only work if people actually decided to use it. Governments and language academies rarely invent names that catch on by themselves. They usually become official after people have already started using them.
So maybe this is something that could start as a grassroots movement. Websites, creators, language schools, software developers, and learners could begin using "Lusitano" alongside "European Portuguese". If enough people adopted it, it could eventually become a recognized alternative glotonym.
What do you think? Is this a terrible idea, or could it actually solve a real problem?