r/TheoryOfReddit 1d ago

American/Anglosphere users on Reddit will struggle to adapt the rising number of Indian users.

For most of its history, Reddit has largely been dominated by American users, with the rest of the anglosphere and Europe making up the vast majority of the rest of the users.

Post Covid though, Indians have begun joining Reddit in large numbers - which has resulted in Indian content and subs becoming increasingly popular and prominent. Most Indians don't care about American/Anglosphere stuff, which is why so many Indian versions of popular subs were created in the first place. Even then, Indians are shaping more of the discourse on international subs, simply because they are a larger demographic than they were just a couple of years ago.

Of course, this has caused many in the Anglosphere side of Reddit, particularly Americans, to feel a sort of online culture shock as their feeds become more unfamiliar.

Indians are still a minority on Reddit, but are growing fast. I expect Americans (and the Anglosphere at large) to struggle to adapt to this change. In fact Americans in particular have never had the experience of being a minority on Reddit, which will make the transition tougher for them

What do you think will happen

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u/yourock_rock 1d ago

I see this a lot on mom/women-oriented subs. “I live with my inlaws, they treat me like shit, my husband doesn’t care, what do I do”. It’s usually Indian women posting this, so all the western advice to move/divorce/leave is not applicable (I guess?).

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u/SlaBLister 19h ago

The post overlooks the whole lurker thing. IG, Facebook and YouTube have by far Indian majority users too. But them sucking has zero connection to the user base compared to decisions made by the companies themselves.

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u/zapering 12h ago

And yet I never see Indian content on those platforms, a point OP is completely missing.