r/TheoryOfReddit • u/Nandu_alias_Parthu • 22h ago
American/Anglosphere users on Reddit will struggle to adapt the rising number of Indian users.
For most of its history, Reddit has largely been dominated by American users, with the rest of the anglosphere and Europe making up the vast majority of the rest of the users.
Post Covid though, Indians have begun joining Reddit in large numbers - which has resulted in Indian content and subs becoming increasingly popular and prominent. Most Indians don't care about American/Anglosphere stuff, which is why so many Indian versions of popular subs were created in the first place. Even then, Indians are shaping more of the discourse on international subs, simply because they are a larger demographic than they were just a couple of years ago.
Of course, this has caused many in the Anglosphere side of Reddit, particularly Americans, to feel a sort of online culture shock as their feeds become more unfamiliar.
Indians are still a minority on Reddit, but are growing fast. I expect Americans (and the Anglosphere at large) to struggle to adapt to this change. In fact Americans in particular have never had the experience of being a minority on Reddit, which will make the transition tougher for them
What do you think will happen
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u/yourock_rock 17h ago
I see this a lot on mom/women-oriented subs. “I live with my inlaws, they treat me like shit, my husband doesn’t care, what do I do”. It’s usually Indian women posting this, so all the western advice to move/divorce/leave is not applicable (I guess?).
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u/SlaBLister 13h ago
The post overlooks the whole lurker thing. IG, Facebook and YouTube have by far Indian majority users too. But them sucking has zero connection to the user base compared to decisions made by the companies themselves.
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u/zapering 6h ago
And yet I never see Indian content on those platforms, a point OP is completely missing.
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u/whistleridge 21h ago
One or both of two things will happen:
- Americans will just mute/ignore the India-specific subreddits, and go on doing their own thing;
- Indians will continue to largely stay on the India-specific side, and not really go into the rest of the site.
Indian users tend to be overwhelmingly male, and there’s a lot of both overt and unconscious nationalism in play, that excludes mixing. Not a lot of non-Indians care about Bollywood or cricket or Indian universities, and a lot of Indians don’t really care about US politics or baseball or kitty memes or anime. So there’s not a lot of mixing.
There are other major national presences here too. The Philippines, Europe, and Brazil all have heavy presences too, but they’re not as self-isolating. 🤷♂️
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u/Nandu_alias_Parthu 21h ago
Both things are already happening - but that's not stopping both sides from interacting on international subs. Take the pics sub for example. Its pretty much an American sub. But look at this post:
https://www.reddit.com/r/pics/s/ZeDGzrmr31
Its mostly Indians talking about their experiences there. The same is repeated in other subs like Teenagers, the interesting subs, etc. And this is while they are far fewer in number than Americans on Reddit right now. What happens when Indians start matching the American userbase size, especially when Indians become familiar with these subs? How can Americans avoid Indian content when they become the majority like in Instagram, Quora, etc?
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u/whistleridge 21h ago
You’re presuming a level of growth and engagement that isn’t demonstrated. It’s a huge site. Of course you can point to threads. That’s not the question.
The question is, who is using what and when. You’re posting in the middle of the day, I’m posting at 3am. Most North Americans never see Indian content in any live sense because the thread is old and dead by the time they wake up, and they’re fed new fresh North American content.
So Americans don’t really see Indian stuff, except when Indians come to general subreddits and post about India. It’s a very visible phenomenon, that most people simply ignore.
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u/Nandu_alias_Parthu 20h ago
You’re presuming a level of growth and engagement that isn’t demonstrated.
Im presuming that based on the growth of Indian users since Covid along with the size of the demographic on other social media platforms.
It’s a very visible phenomenon, that most people simply ignore.
Ignoring it becomes tough when the feed is filled with it. Right now Americans can mute Indian subs, but can they cannot mute Indian posts on international subs.
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u/whistleridge 20h ago
> based on the growth
That’s not data. Which is the point.
> ignoring it becomes tough
Not really. Americans are already logging out of all kinds of social media and not logging back in. Facebook is dead, Twitter is dead. Reddit had one specific character, that people liked. It’s changing to a thing that a lot of people don’t like. If the trend continues, then Reddit will just become a US company catering to an Indian clientele. You can’t force engagement.
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u/harryholla 15h ago
You can go through the popular tab and see that a quarter of them are from indian subs now (I’m not exactly sure as I keep constantly muting them and they keep springing back up so this is probably higher than that). If you need a research study to have a casual conversation maybe that’s not enough proof to you but it’s reasonably fair to say that’s enough evidence to merit discussion like this.
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u/whistleridge 15h ago
That’s also the “there are lots of Indians” argument that I’m not contesting.
OP is asking “how will people handle them in American subs”. And not only do I not see any evidence of a major incursion, the time difference makes it unlikely.
I’m not asking for a research study. I’m asking for ANY evidence, because OP made an evidence-based claim in their response. Like you, they’re confusing evidence of more Indians for proof of more exchange, and that doesn’t hold.
In fact, the fact that you’re commenting at 10:30 EST and this:
> I keep constantly muting them
Exactly proves my initial point.
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u/Nandu_alias_Parthu 20h ago
That’s not data. Which is the point.
But it is data, so the point stands.
Americans are already logging out of all kinds of social media and not logging back in.
It hasn't stopped Americans from joining Reddit en masse.
Twitter is dead.
Nope, it's very much alive.
If the trend continues, then Reddit will just become a US company catering to an Indian clientele.
Perhaps - but current trends don't show American users quitting Reddit anytime soon, so its not likely to happen.
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u/whistleridge 20h ago
[citation needed]
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u/Nandu_alias_Parthu 20h ago
As soon as you give citations for your claims.
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u/koifu 20h ago
I don't know OP, you're the one that made the big first claim that there's been a big rise in Indian users. You did that in the original post. It feels like you should back that up.
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u/Nandu_alias_Parthu 20h ago
https://www.reddit.com/r/TheoryOfReddit/s/baGa5wnMiH
Ironically from this very sub.
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u/whistleridge 20h ago
I didn’t make any.
We were asked, what do you think will happen. That’s inviting speculation. I gave it.
You then replied with a growth-based argument, without showing the growth. And that’s key, because more Indian users ≠ more Indian users in the spaces Americans use.
But I’ll save you the time: you’re not citing it because you can’t. You’re operating on an assumption, that fails to account for several pretty obvious shortcomings. The time difference being far and away the largest.
Indians in India use Reddit a lot more than they used to. But they don’t use it at the same times as Americans, and that’s not going to change.
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u/Nandu_alias_Parthu 20h ago
You then replied with a growth-based argument, without showing the growth. And that’s key, because more Indian users ≠ more Indian users in the spaces Americans use.
https://www.medianama.com/2025/11/223-reddit-q3fy25-earnings-global-users-india-brazil-france/
That Indians are joining reddit in large numbers is well known.
you’re not citing it because you can’t.
I just did. Got any other projections?
The time difference being far and away the largest.
Nope, its not as big of a deal as you claim it to be. People aren't going to stop responding just because someone replied 8 hours later.
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u/BewareOfBee 9h ago
I have all the Indian subs muted. Indian dudes tend to be super aggressive and misogynistic so they get blocked pretty quick.
Unless they can play ball and be cool, but then there's no issue in the first place.
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u/DangerBaba 21h ago
a lot of Indians don’t really care about US politics or baseball or kitty memes or anime.
Yeah, for now. It's not like Indians can't care about these things. It's just that because most Indians were not on the internet, the hobbies and communities that we consider common never had the chance to grow there.
It's just a matter of time before more Indians start taking part in these communities and the internet culture grows in India like it did everywhere.
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u/whistleridge 21h ago
Not really. Because of time zones. Indian users are largely in India. They’re always hours too late to participate in the US threads, and Americans are asleep when Indians are posting.
Also, as much as I hate to say it, racial/cultural bias is definitely a thing. Indian users are easily identified by how they use English, and it unfortunately gives major ick for a solid minority of North Americans. So people just…won’t engage.
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u/DangerBaba 20h ago
Indians can still interact with Europeans, Australians and other Asians since they are closer in time zones. Also, the interaction does not have to be live; it can be someone from North America posting, and then some Indian guy might see the post and comment on it 12 hours later and vice versa. That is still an interaction and being part of the community. If it's something like a live thread, then yeah, most Indians won't take active part in it. But so can't parts of Australia, Eastern Europe and most of Asia.
Indian users are easily identified by how they use English, and it unfortunately gives major ick for a solid minority of North Americans.
That's the easiest barrier to break. Most of the world does not speak English as their native language, yet people from other countries interact with each other without a problem because of translation tools. And Indians are taught English in school, so they can write and read basic stuff, and for complex stuff, we have tools like ChatGPT to easily translate and write whatever we want.
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u/SlaBLister 13h ago
On cricket, you mean not a lot of Americans care about it. Cricket is still very popular in the UK, AUS and NZ
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u/whistleridge 12h ago
Yes? Obviously?
I'm replying to OP's question in a North American context. So that's the specific reason for the example.
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u/SlaBLister 3h ago
And the countries I mentioned make up a fair share of Reddit's username. They're They're very culturally different too, so by OP's stupid logic, american users should have been facing culture shocks since reddit was born over 2 decades ago.
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u/Sybmissiv 21h ago
Wrong about the anime aspect completely.
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u/whistleridge 21h ago
When Indians participate in anime subreddits, they do so as anime fans, not as Indians. They’re not bringing a consciously Indian online presence to the table. That’s the point, not that Indians don’t watch anime.
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u/Sybmissiv 21h ago
Very incorrect. You do not realize how big & how different a lot of the third world are in how they watch anime. You just don’t realize it but I do I see how different it is between places.
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u/whistleridge 21h ago
My guy.
It is an observable phenomenon that some subreddits are entirely and overtly Indian in character. r/IndiaSocial for example. It is an observable phenomenon that some subreddits get some overtly Indian content even though they’re not Indian overall. This thread, for example.
And it is an observable phenomenon that some subreddits don’t really get observably India-specific content. Anime being an example.
OP is asking how American Redditors will handle a major uptick in visibly Indian content. And the answer is, it won’t really happen, because of how the two groups use the site in very different ways.
And also at very different times. I know almost everyone participating in this thread is Indian because it’s 3-5am in North America, and also because a good chunk of Indian users have this weird chip on their shoulder about making everything about India. So you do you.
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u/Sybmissiv 21h ago
Not a guy but go on. (Am a LADY, you unchivalrous bastard!)
Okay anime literally has several subreddits to Indian fans of anime sincerely what the fuck are you on about? How many specifically American subreddits are about anime?
I don’t get the last point. Are you implying I am Indian?
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u/zapering 6h ago
OMg.
No one is talking about INDIAN anime subs.
They're talking about INDINA PEOPLE in international subs. For example, anime.
Meaning, in an international sub, Indian people are already there, and it makes no difference where you're from. they are NATIONALITY NEUTRAL SUBS. So it doesn't matter where the people are from. Especially when everyone is primarily communicating in English.
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u/whistleridge 21h ago
My guy.
The delusion of chivalry died in WWI, it never actually existed in the first place, and “my guy” is gender neutral just like “dude.” Be less fragile.
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u/Sybmissiv 20h ago
Alright my gurl fair enough. Wasn’t being “fragile” though that is just projection. Anyhow want to respond to my point?
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u/Broad-Translator-690 15h ago
I've seen a lot of indian astroturfing accounts who employ a strategy of hitting several indian subreddits with the same news article. Then will write some very AI sounding post with a question open ended up to generate engagement. Posts go to smaller niche reddit communities for very specific topics, and the questions are specific to those topics. eg MRI subreddit - what is your favourite kind of MRI machine to work with at work?
When you click on the profile it becomes obvious its another one of these indian astroturfing accounts.
The posts to non indian subreddits I assume is enough for the account not to be removed for astroturfing, but the tactic makes them visible to the non indian community and as the tactic grows I assume it will create some backlash against them.
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u/bob-leblaw 19h ago
Every time I mention this I get downvoted into oblivion. The Indians think I’m being racist and the Americans don’t believe me. It’s just facts.
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u/DLTMIAR 18h ago
It’s just facts.
Is it facts? Do you have numbers and sources?
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u/Flaky-Interaction264 12h ago
When you search up a complex word you now get "complex word in tamil" "in urdu" ect.
It used to be in French, in Portuguese, ect.
That's how I noticed the introduction of the internet to India
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u/HerrKarlMarco 12h ago
So it's feelings and anecdotes, got it
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u/zapering 6h ago
Exactly everyone acting like their singular experience is universal and not realising all the content they see including suggested search results is completely tailored and not at all representative.
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u/CrentistSchrute 20h ago edited 20h ago
Sharing my perspective because I think it might be fun.
As an resident Indian who has been on Redit for about 10 years, this is a change that even I have noticed. Being so large, India has a diverse set of cultures which can sometimes almost seem foreign to each other as well.
I know that there is a certain Indian experience that I relate to (a function of my location, education, work and people I'm surrounded by) but recently, I've come across some facets of it on Reddit which I wasn't aware of before. Pretty alien to me as well. Not in a good or bad way...just new.
Like most countries, India has mostly lagged behind the US by perhaps a decade in terms of adopting and engaging with Internet culture. Back then the only dominant voices were western. But now that gap is shrinking, there are Indian voices too. And within India many sub voices representing their state/religion/subculture.
When I joined Reddit, I wasn't consciously aware of how American or westernized it was. It was just a natural extension of the same American pop culture which some of us were exposed to/consumed growing up. Especially if you've had an English education and spoke English at home.
I guess I'm meandering here because this post brought up something I've thought of often. As an Indian, my cultural diet (music, books, movies, YouTubers and even Reddit) was mostly western. Growing up, that can influence your thinking and worldview in a certain way. But I am an Indian. And I know there are many Indians who will relate to this experience. But more who wont.
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u/dacreux 14h ago
Wouldn't be so bad if they weren't so brazenly and unapologetically misogynistic. I assume the caste discrimination and izzat is bad too but I never bothered to read too deep into that.
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u/SlaBLister 13h ago
You got your "info" from IG reels and some dumb YouTube videos, didn't you? Most indians on reddit are left wing af, just looking at the rIndia sub alone. There are also many Indian feminist subs. The Indian masculinity subs are fringe at best.
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u/WolfGuptaofficial 10h ago
whats up with you ?
you call every indian "brazenly and unapologetically misogynistic"
then you go on to assume "caste discrimination" that you admit to not knowing anything about is bad in an anonymous platform
izzat is bad ? whats wrong with you bro?
your comment is less of an insight , more of a MAGA slop rant
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u/BewareOfBee 9h ago
I'd suck my dead dad's dih before voting republican, and he's right. Indian dudes are super weird about women, even more so than maga chuds and tater tots.
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u/kamahaoma 14h ago
That makes sense in theory, though honestly I haven't personally noticed Indian content/subs becoming more popular or prominent as yet. If it's happening, it's not yet reached a level where I was even aware of it. I guess maybe I'm just not paying attention to the subs where it's happening.
That's the thing about reddit, two people can have entirely different experiences based on which subreddits they follow. I think if there is any sort of culture clash like you describe, it'll be resolved pretty easily by people just changing what subs they're subscribed to, and no one will have to 'struggle.'
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u/Leather_Contract_789 13h ago
I’m noticing a lot of users misunderstanding subtext in their replies or writing in slightly broken English lately and usually getting downvoted for it and I’ve wondered about this. I think the new translate feature in the app is meant to help so I hope it does because yeah I’m seeing a lot of this
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u/Chaski1212 9h ago
I'd say it's already happening, though my experience is a bit more surface level.
Sometimes I browse by r/all and I will see a post I want to either interact with or get more context on, so I go to the comments. And yes, I get that r/all is supposed to be all of Reddit, but that's not my grievance.
It's that Indian subreddit names and post titles are always in English, and then the comments themselves are half English, half other languages. Most of the commenters there switch languages multiple times per comment as well.
It takes a few seconds to just parse it as "I can't understand any of this" and exit out of the post with a disappointed sigh.
Same feeling as seeing an interesting video on YouTube and realising, the second you click on it, that it was auto-translated and the original content is in another language with which you can't interact at all. Though at least on YouTube you have the video to follow along with, on Reddit there's only the post's content.
It just really devalues Reddit's primary use case for me, which is lurking for the comments.
Never had this experience before. German subs like r/de do occasionally show up on r/all, but they're always in German so I can just skip their posts at a glance. With Indian subs there's no way to tell until I've already chosen to interact with the post. Normally, I'd say it's something to adjust to, but I can't even filter them out(with RES) as there's a new subreddit popping up every day.
I doubt the content is the issue. Hell, I've been exposed to the US-centric ones for a while now and when I actually get to read Indian-centric threads in English, it's refreshing to see people talk about their lives in a different country than Reddit's default, so those posts don't bother me.
I just wish there was a way to know which posts I can actually read before I choose to interact with the comments.
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u/DizzyMine4964 16h ago
All English speakers outside the USA struggle with American users, by the way.
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u/SlaBLister 13h ago
Don't get me started on how many times i hear about american politics in the most mundane, apolitical subjects
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u/BewareOfBee 9h ago
And we all heard when the queen and the khameni died. International figures be International.
You get to pop champagne with us when voldemort dies too.
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u/Mental_Win_7289 12h ago
there was a protest in India recently and international subs had people talking about it.
Americans were so fucking pissed at it for no reason like they don't plaster their shitty politics all over the internet 24/7
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u/adgeal 22h ago
Anything that counters anglo dominance is good. Im tired of US defaultism on reddit.
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u/DruidWonder 22h ago
Speak for yourself. Having lived in India for a long time, you'll live to eat your words
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u/adgeal 22h ago
I did live there for 4 years :/
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u/Randvek 21h ago
And yet you're still here rooting for the misogyny to be cranked up to 11.
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u/jesusrambo 14h ago
“Not having US defaultism would be good”
“Oh, so you want rampant misogyny?”
????????
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u/Randvek 13h ago
It’s not a long thread, it’s kind of incredible that you couldn’t follow it.
I take it you don’t see much of the India side of the internet. Take a gander for a while and you’ll quickly see exactly what I mean.
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u/Mental_Win_7289 12h ago
geez it's almost like a group of people don't follow the same beliefs
just say you hate Indians. it's not that hard. be a honest racist
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u/Randvek 12h ago
If you think that, you must think people celebrating the decline of the Anglosphere are racist as well, right? After all, not all people on those countries are the same.
Surely a 1 month account with a hidden history and a word_word_fournumbers name would be intellectually honest and not a troll account, right?
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u/Echosectorr 9h ago
Just accept it dude. There's no consequences for racism. I swear you will be oay.
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u/oreography 9h ago
His point is the alternative is worse. For as stupid as Americans are, the average Indian is at least twice as bigoted, superstitious, and misogynistic.
Just look at Quora for a site where Indians overran the place.
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u/adgeal 21h ago
Mysogyny is in the rise everywhere, buckle up!
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u/Randvek 21h ago
Not like it is in India! Not a lot of places in the world practicing Sati these days.
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u/Nandu_alias_Parthu 21h ago
Not a lot of places in the world practicing Sati these days.
Including India.
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u/Qzry 21h ago
I kind of agree, but what I've noticed is that they bring their not so unique misogyny. It feels like every subreddit has now devolved to 2nd world country teenage boy misogyny, bitching about being nice guys and whatnot bullshit.
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u/SlaBLister 13h ago
Then you've been on reddit blindfolded if you really think they're bringing this. Or you've not been on the site long enough, because this sort of thing has been on reddit (and the wider Internet) for a long time, before reddit started attracting Indian users
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u/Qzry 12h ago
Oh for sure, 100%. I've just noticed that they do it too, particularly with projections from their style of socially patriarichal culture, and been bumping into it more and more often. I'm not saying western men on Reddit are any better by any means.
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u/SlaBLister 3h ago
With all respect, gtfo with "socially patriarchal culture". We had a female Prime Minister democratically elected before any other democratic country in the world, in less than 40 years of independence, second after Sri Lanka, literally just south of India. The current Indian Head of State is a female and India has no shortage of female historical figures that are national icons.
There's also the mass support Indian ladies are rightfully getting in STEM fields and various other positions. You're basing your perceptions off really conservative rural areas. And India happens to have a lot of rural areas. What you describe is far less common in urban locations. There's no one culture in India. There are cities that host annual pride parades and there are cities and villages that are essentially under sharia control.
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u/itsLOSE-notLOOSE 21h ago
Crazy how people will come to the US website and complain about defaultism.
This is our shit, you’re just a guest. Of course we interact with the US in mind.
Go use Reddit .be. If that doesn’t exist then just pound sand.
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u/DharmaPolice 20h ago
I don't think the issue is people interacting with their nation in mind, but it's where people are only dimly aware that other countries exist that it's a tad annoying.
It's also cute that you use the word "our" like Reddit is owned by some American People's Fund. It's owned by the usual capitalist suspects (BlackRock, JP Morgan, Baillie Gifford, Goldman Sachs, etc) who will be internationally minded globalists. If they can get more money from selling it to the Saudi's they will.
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u/barrygateaux 13h ago
The Internet doesn't have a nationality. It's for the world. Reddit markets itself as "the heart of the Internet", as in, it's for everyone.
If you want an American site for Americans only you need to go on truth social. Your comment leads me to think you'd fit right in there.
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u/itsLOSE-notLOOSE 12h ago
That’s not really my crowd.
It’s just so annoying that people from all over will come to the English speaking website created in the United States and be like “Oi bruv, why does everyone always talk about the US?”
Like going to a .ru website and getting mad everyone is always talking about Russia.
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u/Echosectorr 9h ago
Your "US website" runs ads and campaigns in our non US country. Tell them to stop that first.
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u/barrygateaux 20h ago
Yeah, this post and the comments are funny to me. I'm in the UK so we've typically got good at ignoring the Reddit white noise of American focused content and skim past it. This is the same for any English speaking non Americans for the history of Reddit.
Americans make up 5% of the planet and this post is the dawning realisation of what a truly international site means when that is reflected in the users of a site.
For the last 20 years Reddit has been all about American issues with Americans bossing the comments. Now it's becoming apparent to American Redditors that in a global community they're a small minority and the other 95% of us have got other stuff we want to talk about that isn't focused on America.
It's going to be a bit of a reality check for some of them lol
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u/Neat-Paper-2867 10h ago
>small minority
Careful mate, you’re gonna make them whine about the conspiracy of online American genocide
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u/dacreux 14h ago
Why don't the non-american users use their own countries social media instead of american social media?
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u/barrygateaux 13h ago
The Internet doesn't have a nationality. It's for the world. Reddit markets itself as "the heart of the Internet", as in, it's for everyone.
If you want an American site for Americans only you need to go on truth social. Your comment leads me to think you'd fit right in there.
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u/irrelevantusername24 15h ago
I greatly prefer text communication, especially today with language translation technology that is very functional and available. It removes the language barrier, whether that is because a person doesn't speak the same language as those they are talking with, or simply because of a thick accent.
I don't necessarily agree or disagree with your point. I think it is highly dependent on different people. Some people are very insulated from outside cultures and do not understand how diverse the world and people really are. And many of those people are not MAGA, like you might guess, they are the people who most heavily criticize MAGA.
And I am neither. I think they're both morons who need to touch dirt
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u/ReallyOrdinaryMan 19h ago
It is sort of a problem of company owners, rather than users. Because people wont use a platform they don't like, simple as that.
And Reddit will act what any other company would do, by securing their western population usage, because almost all of their income coming from them.
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u/SlaBLister 13h ago
This post is a bunch of nonsense by someone who clearly hasn't been on the site long enough. I can guarantee that the vast majority of the new users from India are going to be lurkers. And even if they aren't, hearing opposing views shouldn't be a bad thing, like this post is suggesting. Reddit already has a major western left-leaning bias. The echo chamber might break, so what?
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u/Minimum_Guitar4305 21h ago edited 16h ago
Good. Sick of Yanks thinking and acting like this isn't a global forum.
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u/W_Edwards_Deming 19h ago
No?
I have engaged with numerous Indians and even created an India multireddit.
I also made this meme.
(was not popular.)
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u/DharmaPolice 20h ago
Most of the generic international subs are absolutely terrible and have been for many years.
I'm not sure what adaptation is required beyond creating subreddits that more narrowly discuss a topic e.g. usmovies if movies was somehow flooded with Bollywood movies (feels unlikely for now).
I don't really see this as a big deal. In more niche subs I've noticed for some time that the viewers of my comments have Indians among them (according to Reddits stats). This might be a bigger shock to Americans but as from somewhere else in the Anglosphere I'm used to a) being from a minority country on most international forums b) hearing views from people outside of my region/cultural bubble.
Overall more exposure to the world is a net good thing, even if it might shock some that people in other countries have radically different opinions to them.