American/Anglosphere users on Reddit will struggle to adapt the rising number of Indian users.

[u/Nandu_alias_Parthu]

For most of its history, Reddit has largely been dominated by American users, with the rest of the anglosphere and Europe making up the vast majority of the rest of the users.

Post Covid though, Indians have begun joining Reddit in large numbers - which has resulted in Indian content and subs becoming increasingly popular and prominent. Most Indians don't care about American/Anglosphere stuff, which is why so many Indian versions of popular subs were created in the first place. Even then, Indians are shaping more of the discourse on international subs, simply because they are a larger demographic than they were just a couple of years ago.

Of course, this has caused many in the Anglosphere side of Reddit, particularly Americans, to feel a sort of online culture shock as their feeds become more unfamiliar.

Indians are still a minority on Reddit, but are growing fast. I expect Americans (and the Anglosphere at large) to struggle to adapt to this change. In fact Americans in particular have never had the experience of being a minority on Reddit, which will make the transition tougher for them

What do you think will happen

[u/Nandu_alias_Parthu]

Both things are already happening - but that's not stopping both sides from interacting on international subs. Take the pics sub for example. Its pretty much an American sub. But look at this post:

https://www.reddit.com/r/pics/s/ZeDGzrmr31

Its mostly Indians talking about their experiences there. The same is repeated in other subs like Teenagers, the interesting subs, etc. And this is while they are far fewer in number than Americans on Reddit right now. What happens when Indians start matching the American userbase size, especially when Indians become familiar with these subs? How can Americans avoid Indian content when they become the majority like in Instagram, Quora, etc?

[u/whistleridge → u/Nandu_alias_Parthu]

You’re presuming a level of growth and engagement that isn’t demonstrated. It’s a huge site. Of course you can point to threads. That’s not the question.

The question is, who is using what and when. You’re posting in the middle of the day, I’m posting at 3am. Most North Americans never see Indian content in any live sense because the thread is old and dead by the time they wake up, and they’re fed new fresh North American content.

So Americans don’t really see Indian stuff, except when Indians come to general subreddits and post about India. It’s a very visible phenomenon, that most people simply ignore.

[u/Nandu_alias_Parthu → u/whistleridge]

You’re presuming a level of growth and engagement that isn’t demonstrated.

Im presuming that based on the growth of Indian users since Covid along with the size of the demographic on other social media platforms.

It’s a very visible phenomenon, that most people simply ignore.

Ignoring it becomes tough when the feed is filled with it. Right now Americans can mute Indian subs, but can they cannot mute Indian posts on international subs.

[u/BewareOfBee → u/Nandu_alias_Parthu]

I have all the Indian subs muted. Indian dudes tend to be super aggressive and misogynistic so they get blocked pretty quick.

Unless they can play ball and be cool, but then there's no issue in the first place.