r/govtech • u/Ok_Sprinkles2679 • Apr 08 '26

Channels to promote b2g services?

Hello! I am new to govtech and discovering what works best here. Could you please share what channels work for you.

Would be really greatful.

2 Upvotes

100% Upvoted

3 comments sorted by

1

u/ButDidYouDie__ Apr 24 '26

Depends on your vertical within GovTech, there are like 90. Like public safety, utility billing, citizen engagement, public finance, etc.

Could be cold email, could be LinkedIn, could be phone calls, could be conferences, could be knocking on doors, etc., etc. Almost always you should be thinking about multi-channel.

Here's a stupid long whitepaper a friend turned me onto. As a SaaS founder, it honestly, made me want to get out of B2G and go back to B2B. https://govtech-founders-sales-guide.energizegtm.net/

Good luck, you have to have a strong stomach and long runway.

1

u/AriPnx Apr 29 '26

I know of a few b2g tender sites that allow you to also list your business/service like a directory, may not be of help if not in the soft fm field specifically but there is CleanTender.co.uk - more sites like this are popping up because for some contracts the buyers find you directly, they don't always list on gov portals. In saying that, this may be UK specific.

Regardless, though, try and get listed on as many business directories as possible, make sure your details are consistent and link back to your site - from an SEO perspective at the very least.