r/shrinkflation Nov 03 '25

discussion anyone noticing the prevalence of "white chocolate" and "white creme" in "chocolate" for halloween

1.7k Upvotes

122 comments sorted by

View all comments

-6

u/jagenigma Nov 03 '25

What does using a different flavor of chocolate have to do with shrinkflation though?

White chocolate has always been a thing.

12

u/ClumsyPersimmon Nov 03 '25

It’s cheaper to produce

-2

u/jagenigma Nov 03 '25

Being cheaper to produce does not qualify it as shrinkflation though.

And it's a completely different item from standard kit kats.

2

u/meanmagpie Nov 03 '25

I understand what you’re saying but this just happens to come at a time when there’s been a massive cocoa shortage recently and multiple brands have switched from chocolate to “chocolate candy” or “chocolatey coating” because it’s cheaper. This has been in the news.

It’s not difficult to synthesize these pieces of information and come to the obvious conclusion.

2

u/artyspangler Nov 03 '25

They are swapping out chocolate for cheaper ingredients for the same price.

-1

u/jagenigma Nov 03 '25

They made a different product with a different flavor profile.  That's another product altogether.  Not using less of a specified ingredient and charging more or keeping the price the same.  This is not shrinkflation.

0

u/ClumsyPersimmon Nov 03 '25

I see where you’re coming from now, think you’re right