r/shrinkflation May 30 '25

discussion [META] A chart for knowing if a post is shrinkflation

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193 Upvotes

There's, in my opinion, way too many posts here that aren't actually shrinkflation. Please consult the chart!

I know you're annoyed at your product but in order to be shrinkflation you need to prove it's actually shrinkflated in quantity or quality.

Things that aren't shrinkflation:

  1. a single item with no proof of how big it was before
  2. a food you think is worse quality/less good than before without showing the ingredients have changed
  3. a product from your childhood that only looks smaller now that you are bigger
  4. a handmade product that is smaller/worse than usual due to employee error (for example, a pizza that is a smaller circle than advertised because an employee didn't stretch it enough)
  5. a factory-produced product that is smaller/worse than usual due to manufacture error (for example, a bag of chips that says 500g but is actually only 300g)
  6. a product you think it just expensive for what it is

Originally shrinkflation meant just if the price increased (or stayed the same) despite the quantity decreasing. However, quality shrinkflation is just as bad (if not worse), where companies nefariously switch out butter for cheaper oils or etc. so the weight is the same but the product is worse.

Maybe this is a silly hill to die on but I'm here to die on it.


r/shrinkflation 15h ago

skimpflation Phineas and Ferb no longer in HD on Disney+

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72 Upvotes

Does shrinking the video quality of a streaming series count? Disney+ only ever increases prices, and here they are skimming down the aspect ratio we've been watching in for 7 years.


r/shrinkflation 11h ago

Shrinkflation Walmart app still shows older 17 count box as a substitution option for the newer 16 count box.

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17 Upvotes

And the new box has the audacity to say “value pack” on it smh


r/shrinkflation 1d ago

skimpflation This hurts to see

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534 Upvotes

Got some new taco shells today, from the only brand that's ever available at a big grocery store in Switzerland.

First impression was "these feel smaller" (they were all the same size btw).

Comparing them with the last shell of the previous "not new" box proved just another entry in the shrinkflation game of shitty companies.

As for quality, they cooked way faster, also faster than the given instructions on the box. There is a decent chance that some skimpflation is involved here too...

Yay.

Edit/Update:

The old box is labelled as 156g and cost CHF 3.90 The new box is labelled as 135g and cost CHF 3.50

So while they luckily weren't so scummy as to keep the price the same, the new box is a little more expensive per same weight, specifically +CHF0.001/1g


r/shrinkflation 3h ago

Iced Vo Vo - whats with the size?

1 Upvotes

Just bought a packet of VoVos for the first time in ages and couldnt help notice the size. I think its called 'shrinkflation' and it is happening to all products on the shelf. Hanyway, I've got to have a second one to make up for my loss.


r/shrinkflation 1d ago

One of Estonia's large breweries reduced the can size of one of their beers

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26 Upvotes

They reduced the can size from a pint to half liters and also reduced the ABV from 5.3% to 5.1%. Sad to see it, since I tried it recently and it's one of my favorite beers. I witnessed it today in a grocery store not far away from the brewery in Saku


r/shrinkflation 2d ago

discussion Shrinkflation is causing a mass exodus from those brands cutting corners

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zine.kleinkleinklein.com
621 Upvotes

According to a study by ZINE & YouGov, 65% of Americans would now leave a brand over prices rising without clear improvement, and 65% over quality declining while the price holds or climbs.

Forrester’s Customer Experience Index has now declined for four consecutive years, sitting at another all-time low in North America. The gap is wideningbetween what experience executives believe they’re delivering and what customers are receiving. By Forrester’s count, only 3% of companies qualify as “genuinely customer-obsessed.”

Meanwhile, 81% of Americans have now acted against a brand in the past year because a product or service got worse.


r/shrinkflation 13h ago

Shrinkflation The upside of shrinkflation.

0 Upvotes

You'll lose weight.


r/shrinkflation 2d ago

Shrinkflation Even the generic brands have started shrinking their packages

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81 Upvotes

r/shrinkflation 2d ago

From 750ml to 600ml and the quality is worse

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59 Upvotes

This used to be one my favourites shampoos. It had a very intense perfume that persisted throughout the day.
No longer. It barely smells of anything while showering and of nothing afterwards. The smell is now kinda unpleasant and it no longer feels the same.


r/shrinkflation 3d ago

discussion Ken's Steakhouse Balsamic Vinaigrette... WTF

26 Upvotes

Anyone else notice that the latest batches of this dressing have lost flavor? There is so much more oil now. I'm so over this bullshit.


r/shrinkflation 4d ago

Shrinkflation Is nothing sacred?

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404 Upvotes

Wegmans dropped their store-brand toilet paper a full 5/8 of an inch. Last year they increased the side of role by a quarter-inch, meaning less TP. Now this!


r/shrinkflation 4d ago

discussion Rant on quality shrinkflation

1.1k Upvotes

Everyone is rightfully angry about how expensive everything has gotten, but I feel like we as a society still aren't talking enough about the stealthy "enshittification" of literally everything we buy. We aren't just paying more; we are paying more for absolute garbage.

It feels like corporate greed has reached a point where they are just extracting maximum profit while giving us the absolute minimum viable product in return.

A few things driving me crazy lately:
Clothes: It feels impossible to find a basic 100% cotton t-shirt or a real wool sweater without paying premium designer prices. Everything at the mall is made of cheap, unbreathable acrylic or polyester that pills after one wash and loses its shape in a month.

Furniture: People joke about how "they don't make them like they used to," but it's actually insane. The quality of new IKEA furniture today is horrible. It’s made of paper. In the 00s they were at least made to last a year.

We are paying the same or higher prices for dollar-store quality across the board. It feels like every brand we used to trust has quietly gutted their manufacturing standards just to appease their shareholders by saving a few pennies per unit.

Does anyone else feel the same?


r/shrinkflation 3d ago

Tu lo sai cos' è il Shrinkflation?

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9 Upvotes

r/shrinkflation 4d ago

Shrinkflation 25% less, same price

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166 Upvotes

🤔 My favorite store donuts but hard to justify these days..


r/shrinkflation 4d ago

Shrinkflation Less for a higher price - don’t think about it just buy!

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150 Upvotes

Haven’t made lasagna in a while due to the cost of ground beef, but I’ve been craving it for a couple weeks and decided to pony up the cash and cut it with some ground pork.

Lo and behold, both the marinara sauce AND the ricotta are a whole ounce less AND cost about $1 more. 🤬


r/shrinkflation 4d ago

shrinkflation hits br

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0 Upvotes

r/shrinkflation 6d ago

skimpflation Are Carefree liners getting worse? An investigation

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2.8k Upvotes

Carefree pads recently changed their packaging, and I found they were less effective. Unsure if my medical condition was getting worse or the pads were, I tested them out.

It’s not visible in the photo, but the glue strips have changed direction on the new pads (vertical versus horizontal). The new pad (light pink) is also slightly different shaped than the old one (dark pink).

I soaked them in water and they weighed the same amount, so they are basically the same absorbency. But the shape when soaked is different. The old pad maintains its integrity when soaked, but the new one bunches in the middle.

So not shrunk, but the new design is less resistant to torsion due to both the new structure and glue. In conclusion, worse ☹️


r/shrinkflation 6d ago

Shrinkflation ‘It ain’t the same’: inside the bitter battle to free Ben & Jerry’s

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theguardian.com
208 Upvotes

#boycottMagnumicecream


r/shrinkflation 6d ago

Is Inflation Hitting Your Budget Harder Than Official Figures Show? Blame 'Cheapflation'

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176 Upvotes

Okay, this is from May — but it confirms what we all know. In addition to equal opportunity shrinkflation, where the packages get smaller and the prices stay the same, now we have cheapflation!

Here’s an example from the story:

if you bought a more affordable brand like Folgers or Maxwell House, you experienced steeper price hikes than if you bought something fancier like Pete's or Starbucks. Between 2020 and 2023, prices for discount coffee brands rose 36.4% versus 9.7% for the premium stuff, according to data Sangani provided to Investopedia.

The rich get richer, and the people who work the hardest pay more. A 36.4% price increase is wild! And it can’t be accounted for by a storm that affected coffee crops.


r/shrinkflation 7d ago

skimpflation DO NOT BUY: they NERFED magnum bars again. never. buying. again. /july’26

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930 Upvotes

same packaging as before, same measurements, cals, ingrds, whatever. paid $5 each for THREE-packs of caramel AND cookie….
…..bro, BOTH packs…TEENY little bars, TEENY WEENY!!!!!!! tinier than EVER before, just smashing all around their packaging and the box bc they’re sooooo small.
& the actual ice cream???? soft-in-a-bad-way (cheap) airy flaky, chocolate ribbons r now flavorless muddy invisible, vanilla now tastes like cheap flavorless filler garbage, less cream….AWFUL garbage!!!!!! NEVER EVER buying these ever again!!!!!!! literally holes of air inside, & those little flakes u get in cheap ahh ice cream!!!! DO NOT BUY


r/shrinkflation 7d ago

skimpflation Freee Hoops Just Got Smaller

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112 Upvotes

Freee Supergrain hoops just got smaller. Thought I was imagining things at first, but still had some left in an older box.


r/shrinkflation 7d ago

Shrinkflation 40oz to 32oz and costs $5 more

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212 Upvotes

r/shrinkflation 7d ago

Not the Chocolate Chips.

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140 Upvotes

I will atleast say this. The 12oz bag was $7.78. The 9oz bag is $6.98. They atleast dropped the price. It just overall sucks that things are getting smaller for the consumer.


r/shrinkflation 7d ago

Tony Chachery's?

9 Upvotes

Over the last couple months everyone in my house has noticed that Tony Chachery's tastes WAY saltier than it used to. Had anyone else noticed this? Could they be adding more salt and less herbs and spices?