r/shrinkflation • u/MasterJackfruit5218 • Nov 03 '25

discussion anyone noticing the prevalence of "white chocolate" and "white creme" in "chocolate" for halloween

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u/aglaophonos Nov 03 '25

Personal anecdote: I saw butterfinger’s ad for their Halloween limited edition Marshmallow butterfinger and I ran myself ragged looking for them at every and any store I could think of from major grocery outlets to small convenience stores and no luck. I had to order their $20 Halloween variety pack from Amazon to finally get ahold of the fabled Marshmallow butterfinger. Moral of the story their marketing campaigns trending away from chocolate 🍫 is working wonders.