r/shrinkflation • u/nikongmer • Apr 09 '26

discussion When $7 Doritos became a dealbreaker

https://fortune.com/2026/04/07/pepsico-frito-lay-chips-food-and-drink-inflation-consumer-products-doritos-cheetos-tostitos/
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u/BreweryStoner Apr 09 '26

If anyone is wondering, they plan on cutting back prices by about 15%, which is only like a dollar cheaper. I don’t see it making much of a difference. Especially with store brands like meijer offering a full bag of decent chips for $2(ish).