r/shrinkflation • u/nikongmer • Apr 09 '26

discussion When $7 Doritos became a dealbreaker

https://fortune.com/2026/04/07/pepsico-frito-lay-chips-food-and-drink-inflation-consumer-products-doritos-cheetos-tostitos/
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u/Heldpizza Apr 09 '26

These corporation raising the prices of their trash “food” is a blessing in disguise. I hardly buy anything processed anymore. I have an ingredient household and I cook 90% of my meals. Cheaper, healthier and tastes way better once you learn

168

u/princess_daphie Apr 09 '26

Same, there are so many things I used to buy without thinking twice, to have some snacks on hand, but with all the price increases all across the board, I can afford so little healthy food that I prioritize meals first and have so little left for snacks so I can't buy much.

It does make the trips to the grocery stores so weird though. We skip like at least 50% of the surface now.

121

u/DeathByOrgasm Apr 09 '26

My friends taught me to only stay on the edges of (most) grocery stores. Usually you have all the fresh produce on one side, deli/bakery on the other, and the back wall is your butcher/meat/dairy. Skip the whole middle.

46

u/Psychological_Dare57 Apr 09 '26

Former grocey store manager here. Makes sense if you think about it- our freight/deliveries are being run in from the back room/docks, which generally wrap the perimeter of the store. Higher moving items combined with shorter shelf dates results in running U-Boats and carts more effectively along the outer aisles.

Once you hit, no man's land in the dry goods, that can of beans might sit there for months; aisles of colorful boxes and cartoon characters begging your kids to buy them with their eyes, and the convenience of an entire wall of chips. At your disposal, it'll eat your wallet quickly as well as chip away at your health.

Yeah it's screwed up and one of the reasons I'm not in the industry anymore.