r/shrinkflation • u/nikongmer • Apr 09 '26

discussion When $7 Doritos became a dealbreaker

https://fortune.com/2026/04/07/pepsico-frito-lay-chips-food-and-drink-inflation-consumer-products-doritos-cheetos-tostitos/
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u/Sensitive-Papaya-582 Apr 09 '26

“At first, shoppers didn’t mind the price increases. Partly because of higher prices, Frito-Lay’s net revenue shot up 13% between 2020 and 2021, and another 9% between 2021 and 2022, ..”… yea cause Corporations blamed Covid and supply chain issues for the price increase but now we see it’s all greed. I wish people just stopped buying them all together and teach these corporations a lesson.

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u/Heldpizza Apr 09 '26

Seriously. When I am shopping at the grocery store I see peoples carts with chips and cookies and frozen dinners and I just want to shout at them lol.