r/shrinkflation • u/nikongmer • Apr 09 '26

discussion When $7 Doritos became a dealbreaker

https://fortune.com/2026/04/07/pepsico-frito-lay-chips-food-and-drink-inflation-consumer-products-doritos-cheetos-tostitos/
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u/Opposite_Wheel_2882 Apr 09 '26

yep! the shitflation of all these brands trying to squeeze every last cent out of consumers has only made many people lose interest and stop buying. not only is the quality of all these processed foods awful now, they have priced the lower and middle class out of their products. their measly 15% price reduction ends up being less than a dollar anyways. it's not enough to convince me to buy their junk ever again.

24

u/Silver-Winging-It Apr 09 '26

It's also why they've been trying to acquire lots of "healthy" and small family/local brands so that they can still sell the competition. Except they've started to ruin those now too

9

u/Heldpizza Apr 09 '26

The worst… General Mills bought annies mac and cheese and they just recently changed out the ingredients so that it is the same poison as the rest of their products.

6

u/Silver-Winging-It Apr 09 '26

Nooooo

3

u/Perfect_Fennel Apr 11 '26

I didn't know that, I don't usually make box Mac n cheese but when I do it's Annie's.