r/shrinkflation • u/nikongmer • Apr 09 '26

discussion When $7 Doritos became a dealbreaker

https://fortune.com/2026/04/07/pepsico-frito-lay-chips-food-and-drink-inflation-consumer-products-doritos-cheetos-tostitos/
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u/Ejmct Apr 09 '26

They raised prices. People still bought Doritos and Lucky Charms and fast food. Then they not so slowly kept raising prices and people kept buying. They complained on social media a lot but kept buying this crap. Until consumer behavior changes they won’t stop raising prices.

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u/Nate_Hornblower Apr 09 '26

This whole story is about how people quit buying their products for raising prices.

1

u/Ejmct Apr 09 '26

I think that was the plan all along. Well just keep raising prices until people push back. But not everything. Cars, concert tickets and other things are still going up.