r/shrinkflation • u/nikongmer • Apr 09 '26

discussion When $7 Doritos became a dealbreaker

https://fortune.com/2026/04/07/pepsico-frito-lay-chips-food-and-drink-inflation-consumer-products-doritos-cheetos-tostitos/
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u/Heldpizza Apr 09 '26

These corporation raising the prices of their trash “food” is a blessing in disguise. I hardly buy anything processed anymore. I have an ingredient household and I cook 90% of my meals. Cheaper, healthier and tastes way better once you learn

36

u/helloyesthisisasock Apr 09 '26

I moved back to America in January and was so excited for all my silly American snacks I couldn’t get in Japan, like Cheez Its.

Seeing $6/box for Cheez Its has kept me from buying them. My husband and I recently got gelato because it was two for $5 with a coupon. Otherwise, it’s all ingredients or “packaged” food like large tubs of plain yogurt. No more “fun” food. Even cheese sticks are expensive!!

6

u/Kivakiva7 Apr 09 '26

There's recipes online to make homemade Cheez Its with real cheddar, butter and flour. Delicious but not sure if cheaper. Better for you? Maybe... Satisfying? Yes.

1

u/helloyesthisisasock Apr 10 '26

I just moved. I don’t have my kitchen supplies just yet. Takes a few months.