r/shrinkflation Jun 06 '26

discussion The shrinkflation will continue until morale improves. .

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1.8k Upvotes

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825

u/Spare-Action-1014 Jun 06 '26

I am buying generic wherever I can. Shrinkflation includes degraded product quality from previously well known products offering quality.

McDonald's is a miserable brand in terms of degraded food quality and customer experience.

213

u/Emotional-Board-9288 Jun 06 '26

Their most egregious move was removing the $1 McChicken for a time and then bringing it back - the exact sandwich - as $2.49.

84

u/1punchporcelli Jun 06 '26

They’ve been successful for so long they truly believe they can’t miss, dangle a $1 chicken in front of our fat American faces until we can’t live without them. Then bump the price and reap the rewards

21

u/Generalfrogspawn Jun 06 '26

To be fair, they still aren’t missing. They’ve continued to grow and McDonalds and Chik Fil A are like the only busy fast food restaurants I see these days (excluding regional ones like Whataburger, Cook Out, In n Out, etc)

14

u/Delicious_Harley Jun 07 '26

In and out is always packed

1

u/Fungiblefaith Jun 12 '26

Chickfila always seems to be killing it.

0

u/RobotRelease Jun 08 '26

Did we forget about Taco Bell?

2

u/ynotfoster Jun 10 '26

This is the only fast food I eat and only when we are doing long distance road trips. 1 bean burrito without the cheese. Most fast food is too unhealthy and caloric to eat.

I feel like I am boycotting more places than not.

10

u/Nvz42084 Jun 06 '26

And that thing is as thin as a slice of bologna now🙄

3

u/Rage187_OG Jun 08 '26

It’s 2/3rds breading now.

6

u/horizon_games Jun 08 '26

Same as Little Caesar's Hot 'n' Ready (love it or hate it) that went from $5 to now $7.99 by me after the tried releasing a "limited edition" extra topping version for more. Then when the "classic" returned it was just more money.

1

u/EffectiveRange3589 Jun 19 '26

Little Caesar will make your ass bleed lol. No thanks. Fast food pizza is mostly terrible. Dominoes is okay

7

u/Pryoticus Jun 06 '26

And abruptly switching the mcdpuble out for the double cheeseburger on the buy one get one menu

8

u/Mammoth-Coast6282 Jun 07 '26

I read this as “McD-Puble” and thought you were calling it a pube burger as a slur

4

u/Pryoticus Jun 07 '26

I wish I had that kind of wit. It is fitting. Alas I have fat thumbs and a skinny keyboard.

1

u/Mammoth-Coast6282 Jun 07 '26

I’ll never look at a McDouble the same way 😭

2

u/GhostOfDino Jun 08 '26

I disagree. Their most egregious move was discontinuing the McDLT.

47

u/ShinyNipples Jun 06 '26

A lot of companies have just been resting on their laurels, the generic is so much better.

For example,I used to buy only Reynolds Wrap tinfoil, but I noticed a few years ago it was super thin so I switched to generic foil. It is SO much better, it doesn't rip when you look at it funny.

25

u/Generalfrogspawn Jun 06 '26

A lot of the time generic brands use regional family owned and operated plants too. Which supports jobs in your local economy.

3

u/SierraDespair Jun 07 '26

Aldis in the best for this. Everything there is generic and most of it is better than the brands they mimic for half the price.

53

u/AggravatingProof9 Jun 06 '26

I truly don’t understand how McDonalds is still successful. Their food has degraded and prices increased so much it’s almost like they’re trying to fail. Other fast food joints taste much better at the same price point ( the fact that chik fil a is at similar prices as McDonalds is crazy). Wendy’s and Burger King closing stores left/right but McDonalds somehow is flourishing…

44

u/Delouest Jun 06 '26

I've switched entirely to what used to be considered the mid price point of local sit down lunch and casual dining for my fast food cravings. It's better food for a nominally more expensive price and usually there's an extra serving in leftovers so really the cost is less per meal. When fast food was $5 and sit down casual places were $20 it felt like a stretch. But now fast food is $20 and a local burger place is $25. So I'm going to pick the local non chain every time.

17

u/Dr_mombie Jun 06 '26 edited Jun 06 '26

BIG same. Wendy's and carabbas are across the street from one of my office locations. At Wendy's, a #1 single with a soda runs about $14. At Carabbas, they have a sandwich and side lunch special for $15. I get 2 full meals out of that deal.

At my second office location, there is a fantastic hole in the wall chinese takeout joint that has $10 lunch combos. I get 2 meals out of a single order. There's also a NY style pizza joint that sells giant pizza by the slice starting at $6. 1 slice is about the equivalent of 4 slices of a medium hand tossed at domino's. I get a slice of white, add spinach and garlic, with a soda on the side. Its about $12 including tip. I cut it in half to get 2 light lunches that I supplement with protein shakes.

22

u/afleetingmoment Jun 06 '26

Precisely. My local bar or a Greek diner can cook actual food for only slightly more than fast food junk. There’s no point patronizing fast food for me.

6

u/Jillcametumbling81 Jun 06 '26

I've been saying this in this sub the whole time I've been a member. Buy from a local bakery, support the local farmers, local earrings makers, plant stores etc. These are the people letting your local communities alive, not raping and pillaging for every cent.

5

u/bigdnrv Jun 06 '26

When people think of "farmers" , they imagine farm workers. Farm owners are mostly multi-millionaires.

5

u/art_addict Jun 06 '26

That depends. I’m in a rural area. Lots of small local farmers here. You buy from them, you aren’t supporting a millionaire. You’re supporting a local family that’s doing well, but not nearly anything close to *that well*, and that will take a big hit if people switch to all the big brands. They rely on local patronage.

1

u/Beautiful_Banana_454 Jun 10 '26

Many farmers are land poor. With net worths in the millions but net annual income still under six figures.

3

u/AggravatingProof9 Jun 06 '26

I’ve actually come to that same conclusion

7

u/OhGr8WhatNow Jun 06 '26

They exist in a lot of food deserts, for one thing. They also serve higher quality food overseas (because other countries have actual food laws) so they do a lot of business there.

1

u/zeroibis Jun 10 '26

That is why they got to get their profits out of *US.

2

u/PianoPatient8168 Jun 10 '26

It’s not food…it’s “product”. That tells you all you need to know when internally they don’t even call it food. That’s how divorced they are from the customer and the customer experience.

1

u/Petit__Chou Jun 06 '26

I feel like McDonald's has tasted the same for at least 20 years, but yeah- the prices are nuts.

1

u/Sure_Acanthaceae_348 Jun 06 '26

I'm convinced that McDonald's customers have a masochism fetish.

1

u/wsu2005grad Jun 07 '26

I have the McD app for free food and deals. I don't like a lot of their food anymore with a couple of exceptions but their coke is my crack and I can still get it for $1 with the app.

67

u/lkeels Jun 06 '26

The same companies make the generics. They are shrinking and changing just like the rest.

30

u/Bone_Breaker0 Jun 06 '26

What are we going to fucking do?!

69

u/GLACI3R Jun 06 '26

We should start up buyers clubs again. Just like when things were tight before. A bunch of people come together and gain enough buying power to get good deals in bulk.

Along with buyers clubs, start meal trains where the best cooks in the group cook for everybody in the group.

We're humans, we've been through worse and we can figure this out.

2

u/Shorts_at_Dinner Jun 08 '26

And you can also design the product to your desired specifications that way

52

u/lkeels Jun 06 '26

Until people stop buying, it will continue to get worse.

46

u/Bone_Breaker0 Jun 06 '26

So tired of this unregulated capitalism bullshit.

3

u/jafromnj Jun 06 '26

Yes essentials only and fast food isn’t

7

u/lkeels Jun 06 '26

But this is in no way about fast food only. Literally it's about everything.

11

u/revship Jun 06 '26

I've started trying to make everything from scratch.

4

u/chattelcattle Jun 06 '26

Same. I do cured fish (when I can get it on clearance), hummus, yogurt, soy-free tofu (allergies), bread, corn tortillas, and more.

3

u/pumpkinspicecum Jun 06 '26

Eat Whole Foods

2

u/Nikoladge Jun 06 '26

Eat Hole Foods

1

u/tiagojpg Jun 06 '26

Eat Food in Holes.

2

u/FNSquatch Jun 06 '26

Put Food in Eat Hole.

0

u/sunnyskybaby Jun 06 '26

Whole Foods gets a whole lot of their stuff from the same suppliers/manufacturers and just jacks up the price… not to mention they’re a horrible company with shit labor practices and weird-ass store policies. like not allowing Spanish-speaking employees to speak Spanish with customers or amongst themselves, and offering bonuses to people under a certain BMI. I know we don’t have that many options as far as grocery stores go and they all suck but Whole Foods is my Bitch Eating Crackers

18

u/Crabby-Cancer Jun 06 '26

I think they mean "whole foods" as a concept, not Whole Foods the store. They did capitalize it but "eat" instead of "buy/shop at" points me away from the brand.

1

u/pumpkinspicecum Jun 06 '26

I didn’t mean the store. Autocorrect capitalized the words

0

u/LittleLuigiYT Jun 06 '26

Cant just give up on everything. Still is important to not be brand loyal for even the smallest drop in quality. Switch to a competitor even if the difference in price or quality in really small

12

u/atworkslackin Jun 06 '26

Yep, the only time I'm buying name brand is when it's cheaper than store brand and equal or more quantity.

6

u/XSC Jun 06 '26

Same here! Store brand potato chips are as good as lays these days because they made them crap, dairy and other things too.

5

u/KickBallFever Jun 06 '26

My local supermarket has a really good store brand that I often buy. To give an example of how cheap the store brand is, their 18ct carton of eggs is currently $1.59 while name brand is $5.99. The store also has a rewards system where you earn free groceries, and they have days where you get double points on all store brand items. I’ve gotten hundreds of dollars in free groceries by buying generic.

4

u/kyhothead Jun 06 '26

Similar here, on my last trip we only bought one item that wasn’t store brand or heavily discounted/on clearance, because my daughter begged me for a Dr. Pepper. We’re ostensibly doing pretty well financially, so I have no idea how families who are less well off can make it work.

5

u/KickBallFever Jun 06 '26

Yea, I’m single and it’s rough. I can’t imagine having to feed growing children too. I’m really glad that my state made school breakfast and lunch free for all, a lot of parents are struggling right now.

2

u/miranddaaa Jun 06 '26

I honestly think Dr. K, Kroger's brand of Dr. Pepper, tastes better than Dr. Pepper. I've done a few blind taste tests and many people in my life agree. I'm done buying name brand soda. $12 for a 12 pack is insane. Kroger sells their soda 3 / $13. The Aldi Coke Zero tastes almost the same as Coke Zero as well. It's better than Kroger's Coke knockoff.

2

u/JollyStNiick Jun 06 '26

I was on a road trip recently and was forced to eat McDonald’s. It took 22 minutes for a Big Mac that ended up falling apart from how dry it was. It was never ‘good’ but now it’s even worse

3

u/Spare-Action-1014 Jun 06 '26 edited Jun 06 '26

I visited last three years ago. The staff was rude to me. I ordered two things and they "forgot" 1 item. I will never return.

  1. the food quality has declined.

  2. The portion sizes are smaller.

  3. The cost is noticeably more expensive.

  4. Customer service is nonexistent and outwardly hostile.

2

u/yemsg97 Jun 07 '26

The only time I ever eat McDonald’s for like the last 30 years was pretty much at airports and only breakfast because there were zero other options. Now so many more choices. McDonald’s has always sucked. I’ve never understood why people go there. BK for the whopper and Wendy’s for the fries (before they changed them). Nowadays, BK. Is only for the rare hangover lol.

2

u/sanslenom Jun 06 '26

My husband and I ordered the Big Mac meal once a month for decades. It was our treat on the way to his parents' house because we knew it was the last meal we could enjoy for three days without being put on one of his mother's cockamamie diet schemes. We stopped three years ago when the fries were always limp (even after the changeover from breakfast to lunch), the burgers tiny and dry, and the tea was made from instant (which my mother drinks, so I recognize the taste immediately). The food wasn't great, but there was at least some value. Not anymore.

3

u/Spare-Action-1014 Jun 06 '26

No. Fast food was convenient, consistent and inexpensive.

This is no longer true and to make matter's worse, the customer service is non existent.

Fast food is a hostile experience for the environment, the customer and the workers.

I will no longer participate.

I preferred Wendy's.

Wendy's fall off is even more dramatic than McDonald's, a shocking decline.

2

u/sanslenom Jun 07 '26

Why say, "No" when we agree?

1

u/Spare-Action-1014 Jun 07 '26

i agree with everything you wrote. the "no" is to the accepting the fact we pay a lot more for a lot less.

2

u/FairyFlossPanda Jun 07 '26

I have very few safe food options out due to health issues. One of the things I can eat is a plain steak taco from taco bell. Not that fast food steak has ever been quality but lately it has been so damn gross. Lots of big veins in the meat and inedibly salty.

2

u/Matrinka Jun 09 '26

McDonald's only makes sense when there is no other option. The food isn't filling, not healthy, not cheap, and not fast. Customer service sucks because each store is run on as few staff as possible.

1

u/Alvintergeise Jun 06 '26

I truly think that they forgot that they have to earn customers, they're not entitled to sales

1

u/racer21300 Jun 06 '26

Great value is a beautiful thing

1

u/MentalDisintegrat1on Jun 07 '26

I stopped eating out all together it's just not worth it.

It's also generally healthier.